SlideShare a Scribd company logo

Five hot tips for social media strategy

Presented at 2016 United Methodist Communicators Conference 2016.

1 of 12
Download to read offline
Five Hot Tips for
Social Media Strategy
Brooke McMillan, Digital Strategist and Consultant
@McMillanATX
Tip #1
Don't Post in a Vacuum
• Work to find the narrative
*The Lonely Vacuum of Space image by JD Hancock and used under a Creative Commons license.
• Create Quarterly Calendar
• Align to Strategic Goals
Tip #2
Stop Asking Over and Over and Over
• Three Posts to Every One Ask
*Imperial Art Appreciation: Green image by JD Hancock and used under a Creative Commons license.
• When You Ask, Make it Fun
• Give Fundraising Tips
Tip #3
(KISS) Keep it Short, Seriously!
Ad

Recommended

How Social Media Has Changed Business Communications
How Social Media Has Changed Business CommunicationsHow Social Media Has Changed Business Communications
How Social Media Has Changed Business CommunicationsJeffrey L. Cohen
 
de Nicolas Fundraising/Crowdfunding - tips and tricks
de Nicolas Fundraising/Crowdfunding - tips and tricksde Nicolas Fundraising/Crowdfunding - tips and tricks
de Nicolas Fundraising/Crowdfunding - tips and tricksTara de Nicolás
 
BlogWell Seattle Case Study: Quaker Oats, presented by Barbara Liss
BlogWell Seattle Case Study: Quaker Oats, presented by Barbara LissBlogWell Seattle Case Study: Quaker Oats, presented by Barbara Liss
BlogWell Seattle Case Study: Quaker Oats, presented by Barbara LissSocialMedia.org
 
Social Media for NonProfits
Social Media for NonProfitsSocial Media for NonProfits
Social Media for NonProfitsChris Sietsema
 
#NACAMAM Social Media Strategy For Social Organizations
#NACAMAM Social Media Strategy For Social Organizations#NACAMAM Social Media Strategy For Social Organizations
#NACAMAM Social Media Strategy For Social OrganizationsAndy Huston
 
Communication: Building Foundation Awareness Through Compelling News and Soci...
Communication: Building Foundation Awareness Through Compelling News and Soci...Communication: Building Foundation Awareness Through Compelling News and Soci...
Communication: Building Foundation Awareness Through Compelling News and Soci...Andy Huston
 

More Related Content

What's hot

Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCSocial Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
 
Aflv 2013-sm4 fo
Aflv 2013-sm4 foAflv 2013-sm4 fo
Aflv 2013-sm4 foAndy Huston
 
LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]Karen Freberg
 
It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...Jennifer MacDonald
 
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Andy Huston
 
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy PresentationDelta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy PresentationAndy Huston
 
Kappa Delta Sorority - Social Media Strategy
Kappa Delta Sorority - Social Media StrategyKappa Delta Sorority - Social Media Strategy
Kappa Delta Sorority - Social Media StrategyAndy Huston
 
A Better World Powered by Women
A Better World Powered by WomenA Better World Powered by Women
A Better World Powered by WomenCrowdsourcing Week
 
Delta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetDelta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
 
Social Media Strategy For Social Organizations
Social Media Strategy For Social OrganizationsSocial Media Strategy For Social Organizations
Social Media Strategy For Social OrganizationsAndy Huston
 
Foursquare Strategies
Foursquare StrategiesFoursquare Strategies
Foursquare StrategiesAndy Huston
 
Using Social Media To Get Better Search Engine
Using Social Media To Get Better Search EngineUsing Social Media To Get Better Search Engine
Using Social Media To Get Better Search EngineDouglas E Stewart
 
You Suck! Prevent & Address Negative Customer Feedback
You Suck! Prevent & Address Negative Customer FeedbackYou Suck! Prevent & Address Negative Customer Feedback
You Suck! Prevent & Address Negative Customer FeedbackAffiliate Summit
 
Social media day presentation
Social media day presentationSocial media day presentation
Social media day presentationYasser Monkachi
 
Visuals: Welcome to the Future of Social Media
Visuals: Welcome to the Future of Social MediaVisuals: Welcome to the Future of Social Media
Visuals: Welcome to the Future of Social MediaMatt Siltala
 
Stop Thinking and Google It - Ignite Tampa Presentaion
Stop Thinking and Google It - Ignite Tampa PresentaionStop Thinking and Google It - Ignite Tampa Presentaion
Stop Thinking and Google It - Ignite Tampa PresentaionOmen Interactive
 

What's hot (20)

Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCSocial Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
 
Pubers, wat zijn dat?
Pubers, wat zijn dat?Pubers, wat zijn dat?
Pubers, wat zijn dat?
 
Aflv 2013-sm4 fo
Aflv 2013-sm4 foAflv 2013-sm4 fo
Aflv 2013-sm4 fo
 
LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]LDA Digital Media Summit [Freberg]
LDA Digital Media Summit [Freberg]
 
It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...
 
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
 
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy PresentationDelta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
 
Test in class
Test in classTest in class
Test in class
 
Kappa Delta Sorority - Social Media Strategy
Kappa Delta Sorority - Social Media StrategyKappa Delta Sorority - Social Media Strategy
Kappa Delta Sorority - Social Media Strategy
 
Instagram For Everyone
Instagram For EveryoneInstagram For Everyone
Instagram For Everyone
 
A Better World Powered by Women
A Better World Powered by WomenA Better World Powered by Women
A Better World Powered by Women
 
Delta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetDelta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development Worksheet
 
Social Media Strategy For Social Organizations
Social Media Strategy For Social OrganizationsSocial Media Strategy For Social Organizations
Social Media Strategy For Social Organizations
 
Foursquare Strategies
Foursquare StrategiesFoursquare Strategies
Foursquare Strategies
 
Using Social Media To Get Better Search Engine
Using Social Media To Get Better Search EngineUsing Social Media To Get Better Search Engine
Using Social Media To Get Better Search Engine
 
You Suck! Prevent & Address Negative Customer Feedback
You Suck! Prevent & Address Negative Customer FeedbackYou Suck! Prevent & Address Negative Customer Feedback
You Suck! Prevent & Address Negative Customer Feedback
 
Social media day presentation
Social media day presentationSocial media day presentation
Social media day presentation
 
Visuals: Welcome to the Future of Social Media
Visuals: Welcome to the Future of Social MediaVisuals: Welcome to the Future of Social Media
Visuals: Welcome to the Future of Social Media
 
Keeping up with Facebook!
Keeping up with Facebook!Keeping up with Facebook!
Keeping up with Facebook!
 
Stop Thinking and Google It - Ignite Tampa Presentaion
Stop Thinking and Google It - Ignite Tampa PresentaionStop Thinking and Google It - Ignite Tampa Presentaion
Stop Thinking and Google It - Ignite Tampa Presentaion
 

Viewers also liked

Luddites won't let me Skype in
Luddites won't let me Skype inLuddites won't let me Skype in
Luddites won't let me Skype inThe Research Thing
 
McAvoy Kemp Wealth Management, LLC
McAvoy Kemp Wealth Management, LLCMcAvoy Kemp Wealth Management, LLC
McAvoy Kemp Wealth Management, LLCCrystal Rickard
 
Preventive Maintenance Report - Dubai
Preventive Maintenance Report - DubaiPreventive Maintenance Report - Dubai
Preventive Maintenance Report - DubaiYouvan Prajapati
 
Congressional Hearing and the BCS
Congressional Hearing and the BCSCongressional Hearing and the BCS
Congressional Hearing and the BCSSteve Dittmore
 
Curriculum Vitae Loïs Buter-Vokkert
Curriculum Vitae Loïs Buter-VokkertCurriculum Vitae Loïs Buter-Vokkert
Curriculum Vitae Loïs Buter-VokkertLoïs Buter-Vokkert
 
Complicaciones en exodoncia
Complicaciones en exodonciaComplicaciones en exodoncia
Complicaciones en exodoncianatikg
 
How technology powers an agile business. A guide for small businesses.
How technology powers an agile business. A guide for small businesses.How technology powers an agile business. A guide for small businesses.
How technology powers an agile business. A guide for small businesses.Nexon Asia Pacific
 
Marketing plan development final presentation
Marketing plan development final presentationMarketing plan development final presentation
Marketing plan development final presentationDerek Scott
 
Lecture 01
Lecture 01Lecture 01
Lecture 01ryant633
 

Viewers also liked (13)

Luddites won't let me Skype in
Luddites won't let me Skype inLuddites won't let me Skype in
Luddites won't let me Skype in
 
McAvoy Kemp Wealth Management, LLC
McAvoy Kemp Wealth Management, LLCMcAvoy Kemp Wealth Management, LLC
McAvoy Kemp Wealth Management, LLC
 
Ideas Obsesivas y Psicoterapia
Ideas Obsesivas y PsicoterapiaIdeas Obsesivas y Psicoterapia
Ideas Obsesivas y Psicoterapia
 
Preventive Maintenance Report - Dubai
Preventive Maintenance Report - DubaiPreventive Maintenance Report - Dubai
Preventive Maintenance Report - Dubai
 
Congressional Hearing and the BCS
Congressional Hearing and the BCSCongressional Hearing and the BCS
Congressional Hearing and the BCS
 
Curriculum Vitae Loïs Buter-Vokkert
Curriculum Vitae Loïs Buter-VokkertCurriculum Vitae Loïs Buter-Vokkert
Curriculum Vitae Loïs Buter-Vokkert
 
fieldwork
fieldworkfieldwork
fieldwork
 
Complicaciones en exodoncia
Complicaciones en exodonciaComplicaciones en exodoncia
Complicaciones en exodoncia
 
How technology powers an agile business. A guide for small businesses.
How technology powers an agile business. A guide for small businesses.How technology powers an agile business. A guide for small businesses.
How technology powers an agile business. A guide for small businesses.
 
Prezentacja q3 2016 inwestorzy
Prezentacja q3 2016 inwestorzyPrezentacja q3 2016 inwestorzy
Prezentacja q3 2016 inwestorzy
 
Marketing plan development final presentation
Marketing plan development final presentationMarketing plan development final presentation
Marketing plan development final presentation
 
Lecture 01
Lecture 01Lecture 01
Lecture 01
 
Mineral Properties 2016
Mineral Properties 2016Mineral Properties 2016
Mineral Properties 2016
 

Recently uploaded

Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...AJHSSR Journal
 
Social Media Marketing Trends 2024 - Noboru World
Social Media Marketing Trends 2024 - Noboru WorldSocial Media Marketing Trends 2024 - Noboru World
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
 
100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.i-engage
 
Twitch Triumph: Socio Cosmos Boosts Your Channel
Twitch Triumph: Socio Cosmos Boosts Your ChannelTwitch Triumph: Socio Cosmos Boosts Your Channel
Twitch Triumph: Socio Cosmos Boosts Your ChannelSocioCosmos
 
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfHow Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfZentechia
 
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...AJHSSR Journal
 
Sustainable TikTok Success: Socio Cosmos Partnership
Sustainable TikTok Success: Socio Cosmos PartnershipSustainable TikTok Success: Socio Cosmos Partnership
Sustainable TikTok Success: Socio Cosmos PartnershipSocioCosmos
 
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...AJHSSR Journal
 
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSWE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSMyInstaHub
 

Recently uploaded (9)

Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
 
Social Media Marketing Trends 2024 - Noboru World
Social Media Marketing Trends 2024 - Noboru WorldSocial Media Marketing Trends 2024 - Noboru World
Social Media Marketing Trends 2024 - Noboru World
 
100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.
 
Twitch Triumph: Socio Cosmos Boosts Your Channel
Twitch Triumph: Socio Cosmos Boosts Your ChannelTwitch Triumph: Socio Cosmos Boosts Your Channel
Twitch Triumph: Socio Cosmos Boosts Your Channel
 
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfHow Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
 
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
 
Sustainable TikTok Success: Socio Cosmos Partnership
Sustainable TikTok Success: Socio Cosmos PartnershipSustainable TikTok Success: Socio Cosmos Partnership
Sustainable TikTok Success: Socio Cosmos Partnership
 
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
 
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSWE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
 

Five hot tips for social media strategy