Havmor Mera Flavour Case Study

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Extensive range of ice creams, Havmor is ice cream for all. This case study gets active engagement where people participate with the flavours of their choice and stand a chance to be the winner

Published in: Food, Business, Self Improvement
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Havmor Mera Flavour Case Study

  1. 1. MERA FLAVOUR HAVMOR ICE CREAMS
  2. 2. ABOUT THE BRAND • In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India. • It is available through 20,000 + outlets across Gujarat more than 160 products, possibly the most extensive range in India • The Company has a 200,000 litres per day, ISO 9001:2008, Maharashtra, Rajasthan and Madhya Pradesh. Havmor has and HACCP certified state-of-the-art manufacturing facilities.
  3. 3. To have a deeper connect with their Customers Drive awareness of catalogue and features Increase Fan Engagement & Interaction THE OBJECTIVE 1 2 3
  4. 4. TWO FOLD APPROACH to achieve the objectives THE STRATEGY Tackle the objectives using a creative strategy Create Top of Mind RecallUse visuals to attract fans & followers
  5. 5. THE CONCEPT Havmor’s Mera Flavour Contest via Facebook • People are fond of having ice cream flavors of their choice. • Mera Flavor contest is a platform where fans can enjoy the ice cream of their choice by a process of voting and also win exclusive prizes.
  6. 6. THE EXECUTION 11 day Activity spread across Ahemdabad Step 1 - Ice cream lovers suggest flavour of their choice. Step 2 - Of these the 5 most unique flavours are selected Step 3 -These flavours are then made available at Havfunn Parlour for people to vote Step 4- Top 3 Flavours win Prizes Step 5 - Winners also get to have their name on ice cream packs. Gratification - Winners felicitated by a celebrity at a press conference and wins a Honda Brio.
  7. 7. Facebook Promotional Updates THE EXECUTION
  8. 8. Contest Winners THE EXECUTION
  9. 9. THE EXECUTION Gratification Ceremony
  10. 10. NEW ORGANIC FANS 800+ TOTAL VISITS ON THE PAGE 31000+ AVERAGE REACH 70000+ TOTAL PARTICIPATION 20000 ICECREAMS SHORTLISTED 100 VOTES 100000+ THE RESULT
  11. 11. THANK YOU

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