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Colgate Palmolive - Thailand


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Colgate Palmolive - Thailand

  1. 1. Colgate Palmolive ( คอลเกตปาล์มโอลีฟ ) Nov 2009 – Nov 2010
  2. 2. Report Overview <ul><li>Keywords tracked: “Colgate Palmolive”, “ คอลเกตปาล์มโอลีฟ ” </li></ul><ul><li>Time period: Nov 2009 – Nov 2010 </li></ul><ul><li>Results overview </li></ul><ul><ul><li>Discussions related to events, job openings and CSR campaigns are more on social media sites and blogs </li></ul></ul><ul><ul><li>Most positive reviews are for programs focusing more on kids and wide range of products available </li></ul></ul><ul><ul><li>Concerns are related to higher glucose levels in toothpaste which makes it more sweeter </li></ul></ul>
  3. 3. Mentions related to product reviews, events and campaigns are more on social media sites and blogs. News mentions are more about stock market listings and sponsorships. Microblog mentions are related to experience of using the product and recommendations to use the products. Mentions are in ‘00
  4. 4. Colgate Total, electronic toothbrush and liquid mouth fresheners gets more mentions for the oral care products. Shower gels, baby soaps and shampoos are getting more mentions in skin care products. Sanitizers are picking up in mentions for its usage and health advantages. Mentions are in ‘00
  5. 5. Among toothpaste, Colgate Total is discussed more for its advertising strategies and as a product for complete oral care. Salt based toothpaste is getting more mentions for the refreshing flavor and availability. Colgate Kids gets more mentions, especially for the campaigns at schools.
  6. 6. Mentions related to product reviews and availability are more during mornings and nights. Stock and event related discussions are more during afternoons and evenings.
  7. 7. Among skincare products, mentions related to flour and baby lotions are more for child care products. Palmolive shower gel gets discussed more for the quality of product and its availability. Protex is discussed more for the hand washing gel and soaps.
  8. 8. Overall sentiment tone for Colgate Palmolive is positive. Most positive reviews are for the CSR events and campaigns. Concerns are related to toothpaste being more sweet.
  9. 9. Discussions related to product quality, availability and events are more from Bangkok and Chiang Mai. Mentions related to job openings and campaigns are more from Pattaya and Nakhon Ratchasima. Mentions are in ‘00
  10. 10. Youngsters are discussing about the availability of the products followed by its quality and ingredients. Discussions from older folks are related to stocks from Colgate Palmolive and social activities.
  11. 11. Discussions from men are related to IPO, availability and quality of products. Women are discussing mainly about events and campaigns followed by job openings with Colgate Palmolive.
  12. 12. Tag cloud shows the mention trend for Colgate Palmolive and its product reviews. <ul><li>Chulalongkorn University shower gel total Electric toothbrush Protex HR Manager OralB Unilever Glucose Plax Career day salt Rick Ricci consumer goods care dentist paste Dental association Bangkok sugar Natural white Skin care sanitizer </li></ul>
  13. 13. Discussions related to skin care are more from Unilever followed by GlaxoSmithKline. Procter and Gamble gets more mentions for the toothbrush brand – Oral B. Colgate Palmolive is getting more mentions related to product reviews and job openings followed by events organized. Mentions are in ‘00
  14. 14. Most positive reviews are for the social initiatives in schools followed by events organized by Colgate Palmolive. Wide range of products in oral care and quality of the products is appreciated more. Job openings with Colgate Palmolive also gets mentions. Positives for Colgate Palmolive
  15. 15. Mentions related to campaigns at schools and product reviews are more for Colgate Palmolive followed by product reviews for quality and ingredients. Unilever and GSK gets more mentions for various marketing strategies for product penetration into new markets followed by Colgate Palmolive. Oral B gets more positive mentions for oral care products from P&G.
  16. 16. Among overall mentions, events and campaigns gets more mentions for CSR programs, career day events and recruitments. Job openings for HR managers and internships are on social media portals. Reviews related to quality of the product, availability, ingredients and market penetration strategies are also more from Colgate Palmolive.
  17. 17. Key Mentions
  18. 18. Key Mentions
  19. 19. Key Mentions
  20. 20. News Mentions
  21. 21. News Mentions
  22. 22. News Mentions
  23. 23. Social Media Mentions
  24. 24. Social Media Mentions
  25. 25. Blog Mentions
  26. 26. Blog Mentions
  27. 27. Blog Mentions