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HR Tech Spotlight Session ( - Rob Garcia


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This presentation talks about the key pieces to true relationship building, and that using scalable online tools is critical to prevent social media overload and weak relationship building practices.

Published in: Recruiting & HR
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HR Tech Spotlight Session ( - Rob Garcia

  1. 1. How True Relationship Building Rises Above Social 5 Facts & 1 Radically Different Approach to Connecting #SHRC15 #SocialMedia #Networking By Rob Garcia @RobGarciaSJ CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo
  2. 2. FACT 1: Humans Are Relational Beings. We thrive in communities, seek affinities, yearn for relationships.
  3. 3. “You have attachments. But even without a family, I can promise you that...that yearning to be with other people is powerful. That emotion is at the foundation of what makes us human. It's not to be taken lightly.” ~ Dr. Mann
  4. 4. FACT 2: Our Brains Are Limited. There is a cognitive limitation to how many “stable” relationships we can maintain at any point in time. Dunbar number: 100-250. Name of the game: staying top of mind (relevancy).
  5. 5. “You hate bloggers. You mock Twitter. You don’t even have a Facebook page. You’re the one who doesn’t exist.” ~ Sam
  6. 6. FACT 3: Social Media Can Be Exhausting. After 10+ years of SocialMedia: we are hyperconnected, but fatigued and unable to build meaningful relationships. Average network is 1,367 and rising. FOMO has led to JOMO Great for initiating conversation & engaging
  7. 7. FACT 4: Relationship Building  Success. Historically, those who have demonstrated exceptional abilities to build relationship become great stories of success.
  8. 8. FACT 5: Current Tools Not Scalable Social = broadcasting, shallow connections. Email has devolved to impersonal mass marketing. CRM / Talent Management System: why bother? Mobile + Location can be creepy!
  9. 9. “There are no two words in the English language more harmful than ‘good job’.” ~ Terence Fletcher
  10. 10. A NEW APPROACH Social is NOT an option, it’s a foundation for your relationship building strategy. Leverage Email & Text as the most personal and effective ways of connecting. Maximize being on other people’s radars without being annoying. Take it off-line ASAP.
  11. 11. Thank you! 2pm: You’re Hyperconnected… Now What? #SHRC15 #SocialMedia #Networking By Rob Garcia @RobGarciaSJ CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo