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6 Steps to Building a B2C Social Media Stratefgy

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Every company is different, which makes it hard to identify best practices for social media. In this presentation, we've boiled down the essential steps of most successful B2C social media strategies.

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6 Steps to Building a B2C Social Media Stratefgy

  1. 1. • Loyola University B.A. • Worked at MGH • Built department in The Cyphers Agency to harness social media for clients. • Founded Social Fulcrum in 2010. • Worked on campaigns for Microsoft, Bayer, Texas Instruments, The National Aquarium, Strayer University, Ocean City, etc. • Babson MBA
  2. 2. 1
  3. 3. Attention Interest Desire Action http://bit.ly/15W11xv
  4. 4. 2
  5. 5. What are you looking for? • Brand Sentiment • Influencers • Communities • Hot-Button Topics • Media aligned with target audience • Competition
  6. 6. What tools can you use?
  7. 7. Deliverable Example: Simple Report Number of Mentions Found: 49 Average Number of Twitter Followers For These Users: 238 Range of Twitter Followers For These Users: 0-2,045
  8. 8. Deliverable Example: In-Depth Report
  9. 9. 3
  10. 10. “Brand Assets” • Content – written, images, video, audio Blog posts, speaking events, presentations, how-to videos, etc. • People – Expertise, Departments e.g. customer service • Tools – Online tools e.g. body fat calculator • Data – Database e.g. NCC recipe database
  11. 11. * Not a trick question
  12. 12. 3
  13. 13. Exercise • Get with your groups • Choose a company • Try to think of 3 “materials” or pieces of content or “brand assets” for that company
  14. 14. 4
  15. 15. Management Measuremen t Growth
  16. 16. Comprehensive Monitoring Tools ExpensiveAffordable Effective + Intuitive Less Effective, Less Intuitive
  17. 17. 5
  18. 18. • Shareable content • Facebook advertising • Product shareability • Influencer Outreach / Partnerships
  19. 19. Jan. 2013: <100 Fans
  20. 20. Shareable Content
  21. 21. Shareable Content
  22. 22. Give people a reason to pay attention. When they see your content, people need to say: “I want more of that type of information”
  23. 23. Partnerships
  24. 24. 6
  25. 25. The “Fun Stuff” • Contests • Microsites • Integration with traditional campaigns • Ambassador/evangelist programs
  26. 26. Thank You Andrew@socialfulcrum.co
  27. 27. Addendum: A Note on Content • Examples: – Visual portrayals of information – “Insider” knowledge – Complementary partnerships • Each piece of content can be distributed multiple ways • For more information, search “content marketing strategy”

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