In today’s world, simply posting on social channels is no longer enough. Brands need to find innovative ways to reach new customers and increase awareness. Leading brands like AT&T are realizing the value in mobilizing their advocate communities and powering employees to create and share authentic brand stories across all social networks.
By powering employees, brands can increase social activity and engagement, improve share of voice, and drive more web traffic. In fact, brands who are powering employees to be thought leaders and influential in social channels outperform their competitors by 20%.
During this webinar Lee Diaz, Senior Manager, Emerging Communications at AT&T shares tips for transforming employees into advocates.