ROI Communication & SocialChorus partner to share the 5 steps you need to take to ensure your middle manager communication is effective and reaching all employees

1. Manager communication in a
digital world

2. Our presenters
Greg Shove
Founder and Executive Chairman
SocialChorus
Sheryl Lewis
Executive Vice President
ROI Communication
1#EngageU

3. Join the conversation!
Chat with us on
ReadyTalk!
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4. Today’s topics
– Why manager communication
should be a priority
– Five key steps you can take to
develop an effective manager
communication strategy
– Manager communication best
practices
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5. Business case for manager
communication
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6. Engaged employees drive business KPIsResearchershave consistentlyfound powerful links between effectivecommunication,employee engagement and
business outcomes
3Gallup, State of the Global Workplace. Copyright ©2013 Gallup, Inc. All rights reserved. The content is used with permission; however, Gallup
retains all rights of republication
2 Aon Hewitt. 2013 Trends in Global Employee Engagement. 2013
(in typicallyhigh-turnover organizations)
-48%
-41%
-37%
-28%
-25%
10%
21%
22%
-60% -50% -40% -30% -20% -10% 0% 10% 20% 30%
Safety Incidents
Quality issues (defects)
Absenteeisnm
Shrinkage
Turnover
Customer Ratings
Productivity
Profitability
Engagement’s effect on KPIs1
Median differences between top-quartile and bottom-quartile companies A 5% increase
in engagement is linked to a
3% increase
in revenue growth the
following year2
Companies with highly engaged
workforces outperform peers
in EPS1 by
147%
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7. Managers are critical drivers of
engagement
Managers are a primary determinant of an engaging and high-performing workplace
1Gallup, State of the American Manager, What Employees Want From Managers, 2015
2Towers Watson , 2014 Global Workforce and Global Talent Management and Rewards Study, 2014
70%of the variance in employee
engagement, and unengaged
managers cost the U.S. economy
Annually1
Managers account for
59%more likely to be engaged1 and when
leaders and managers are both viewed
as effective communicators,
When managers are highly engaged,
employees are
72%of employees are highly engaged2
$319 - $398B
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8. ROI Communication Benchmark
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9. Manager communication influences
business performance
Increased
financial performance
(as measured by net income percent change)
Managers
communicating effectively
Predicts
ROI Communication, The 2017 ROI Communication Benchmark™
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10. Overall Manager Communication EffectivenessScores
Consistent area to improve:
manager communication
9
of respondents gave favorable
scores to manager communication
effectiveness, which is just a slight
increase from 2015.1
0%
20%
40%
60%
80%
100%
2017 2015
50% 49%
Missed
Opportunity
50%
Overall, managers score low on
communication effectiveness. Only
1ROI Communication, The 2017 ROI Communication Benchmark™

11. Managers are the best way to reach and
engage employees
– Engagement is highest among employees who have some form of daily
communication (face-to-face, phone or electronic) with their manager1
1Gallup, State of the American Manager, What Employees Want From Managers, 2015
2Gartner, 2017
– Based on a survey of over 1,000 employees,
out of 12 possible channels – including email,
leadership briefings, internal social media, and
digital signage – direct managers are the most
effective way to reach employees2
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12. Manager communication effectiveness
– Understand roles and responsibilities
– Explains how company issues and events are
relevant to team
– Are credible sources of information
– Provide regular feedback to their employees
about work performance
– Regularly ask employees for their opinions and
ideas
– Provide recognition and appreciation for a job well
done
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Key behaviors

13. An untapped opportunity
12
of participants said managers
provide regular feedback to
employees about
work performance.
57% ONLY
27%of participant companies
provide managers with
communication training

14. Five key steps to effective
manager communication
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15. Developing a manager strategy
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1
2
3
4
5
Assess the current state to understand what employees want from managers
and how managers are doing today
Define the communication expectations for managers
Provide managers with the training, support, content and tools they need to be
successful; update frequently
Ensure managers are measured regularly on their communication effectiveness
Tie manager communication effectiveness with rewards and recognition
Five Key Steps

16. Results
– A strong cadre of leaders and managers as
communicators and change agents
– A highly engaged, committed and aligned team
of leaders and managers across the company
– Opportunities for management/employee
dialogue
– Employees aligned with new strategies,
direction, processes or culture changes
– Higher employee engagement and commitment
to their team and the organization
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17. Best practices
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18. Best practice
– Manager has program manager level permissions with
employees in a targeted channel and employee group in
employee communications app
– Able to communicate directly with manufacturing employees
via app and targeted push and email notifications
– Employees get content such as training videos, safety
information and company news and can report safety
incidents
– Manager surfaces information such as 100 days since last
safety incident and push notifications stating team meeting
postponed
– True source of information
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Global manufacturing company
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19. Best practice
– Developed manager training program intended to help
managers learn to:
• Foster effective two-way communication to drive employee
engagement, retention, satisfaction and productivity
• Tools and techniques to educate, guide and inspire
employees in 1:1 and team settings
• Cultivate a culture of caring about employees
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Global communication conglomerate

20. Best practice
– Use a combination of tactics to keep managers
engaged and in the loop:
• Semi-annual manager meetings in person
• Periodic WebEx calls
• A standard information template to keep
managers engaged and in the loop.
–Know. Do. Share:
• Know – Provides detailed context about the information
• Do – explicit instructions about what managers need to
do
• Share - key messages to communicate to employees
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Not-for-profit health system

21. Best practice
– Built a manager communication program focused on
informing, inspiring, and empowering managers. Key
elements include:
• Manager’s Edge: Bi-weekly communication with short bits of
information to help managers communicate the right things,
at the right time, to the right employees.
• Manager’s Brief: A brief description of a company program,
including an executive summary and any actions that need
to be taken.
• Quarterly Manager’s Call: A call summarizing key items,
typically related to quarterly results.
• Private Manager’s “Chat” group: A private online social
media group for managers.
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Large cloud computing company

22. Best practice
– Focused on educating, engaging and equipping managers as
a core way to improve overall communication effectiveness.
• Redesigned an existing bi-weekly eNewsletter to be more action
oriented and useable
• Implemented manager “Conversation Kits” to facilitate team
discussions around relevant company and industry topics
• Established a one-stop, manager communication hub to provide
easy access to tools and resources and serve as an archive for
conversation its and the bi-weekly eNewsletter
• Established a Manager Advisory Council for two-way
communication and discussion, used as a conduit for information
to leadership and a way for peers to share best practices and
discuss common issues
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Multinational energy company

23. Provide managers with training, support,
content, and tools they need
– Support and Tools for Frontline Managers
• Targeted Content Channels
• Employee Groups
• Email and Push Notifications
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24. 23#EngageU
Mandatory team
safety training 9/14

25. Shared focus on the problem
ROI Communication and SocialChorus Together
– Shared beliefs in:
• The manager as key component of communications network
• Technology increasing the effectiveness in reaching deskless workers via the manager
• The marriage of effective communication content with world class technology
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26. Getting to know ROI Communication
Mission
– We strengthen communication
within organizations—enabling and
inspiring employees to collaborate
better, contribute more and become
stronger advocates of their
business, culture and brand.
– ROI Communication is the world’s
leading consulting firm focused
exclusively on employee
communication and engagement.
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We help companies bring their best to the world through the power of communication.
Areas of Expertise
– Employee Engagement
– Transformation and Culture
Change
– Leader and Manager
Communication
– HR and Total Rewards
Communication
– Visual Storytelling
– Communication Technology
– Communication Measurement

27. A few of our clients
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28. Join the conversation!
Chat with us on
ReadyTalk!
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29. Contact ROI Communication to
learn more about inspiring and
engaging your teams through
manager communication
inquiry@roico.com
+1-831-430-0170
Request a copy of the ROI
Communication Benchmark
Report
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Request a Customized
Demo of SocialChorus
info@socialchorus.com
+1-844.975-2533
Download the Technology
Gap in Communications
Report

30. Thank you
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