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CONVERSATIONAL BOT FOR SOCIAL MEDIA
06.08.2015 !
CONVERSATIONAL BOTS FOR SOCIAL MEDIA
WHAT IF ARTIFICIAL INTELLIGENCE COULD GAMIFY YOUR
BRAND’S TWITTER ACCOUNT ?
They obey to a customisable conversation tree,
built according to your needs. 

From one shot Games & Contests campaigns,
...
THANK’S TO OUR CONVERSATIONAL PLATFORM
CONVERSATIONAL
PLATFORM	
  
ANSWER
ENGINE
«@CustomerService : I
didn’t received my ...
type: @username!
value:
CustmerService!
Type: noun!
Value : order!
Category : Object!
!
Negation!
Object : receive!
!
type...
AND TAKE INTO ACCOUNT THE CONTEXT OF YOUR TWEETS
When did he post this tweet ? What was the content
of the previous ones ?...
Personalized	
  and	
  rich	
  answers	
  to	
  generate	
  the	
  maximum	
  
of	
  conversa7ons	
  	
  
TO SEND SMARTS A...
Une plateforme pour créer vos applications intelligentes en quelques clics!
WITH NATIVE MEDIA ON TWITTER 
.MP4! .GIF!
.PNG...
LET’S SEE WHAT WE CAN DO WITH IT NOW ! : )
ORGANIZE CONTEST AND GAMES	
  
GIVE ACCESS TO EXCLUSIVE CONTENTS	
  
ANSWER REQUEST AUTOMATICALLY 24/7	
  
ACCESS REAL TIM...
OUR GAMES & CONTESTS THAT PROVED SUCCESSFUL 
 
#Nissan24LM
7800 Tweets
#BacRoulette
9750 Tweets
Trending Topic
#CatchSanta...
#NISSAN24LM


FOCUS ON
#NISSAN24LM ACTIVATION


For the 83th edition of « les 24 heures du Mans » race, Nissan
imagined an interactive quiz on Tw...
#NISSAN24LM ACTIVATION

Question examples

FOCUS
With conditional clues, personalized to the user’s
answer.

and a native ...
#NISSAN24LM ACTIVATION
FOCUS
Des indices conditionnelles, en fonction de la
réponse du participant

Gestion des fautes d’o...
OUR AMBITION 

Become a reference in account gamification and
automatic services on Twitter.
Peter @PeterL • 2 min
@BNPParibas_SAV : HELP please ! I can’t find my
bank details on your new website ! It’s urgent !
BNP ...
ON BRAND ACCOUNT GAMIFICATION	
  
Real activation by Social Bots	
  
Pierre @ThumbsUpPete • 2 min
@KarimLourci Take a look...
ON SOCIAL TV : GIVE ACCESS TO EXCLUSIVE CONTENTS	
  
Max 21 @MaxCook21 • 2 min
David’s recipe looks very good, I want to d...
AND MONETIZABLE RELATED INFORMATIONS 
Jul075 @Julies75 • 2 min
I want Sheldon’s T-shirt so bad !! Where can I can
find it ?...
THEY BOOST THEIR ACCOUNTS WITH OUR BOTS
pierre@social-bots.fr	

twitter.com/socialbots_	

facebook.com/Social-bots
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Social bots - General presentation

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General presentation of Social Bots, tailored made conversational bots for social media.

Published in: Social Media
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Social bots - General presentation

  1. 1. CONVERSATIONAL BOT FOR SOCIAL MEDIA 06.08.2015 ! CONVERSATIONAL BOTS FOR SOCIAL MEDIA
  2. 2. WHAT IF ARTIFICIAL INTELLIGENCE COULD GAMIFY YOUR BRAND’S TWITTER ACCOUNT ?
  3. 3. They obey to a customisable conversation tree, built according to your needs. From one shot Games & Contests campaigns, to ongoing services on Twitter, our bots support and extend your community managers jobs. OUR BOTS UNDERSTAND AND ANSWER AUTOMATICALLY
  4. 4. THANK’S TO OUR CONVERSATIONAL PLATFORM CONVERSATIONAL PLATFORM   ANSWER ENGINE «@CustomerService : I didn’t received my order yet »! «@Client : We are looking for it, can you give us your order number?»! SEMANTIC ANALYSIS CONTEXT ANALYSIS
  5. 5. type: @username! value: CustmerService! Type: noun! Value : order! Category : Object! ! Negation! Object : receive! ! type: verbe! value: To receive! Subject : I! @CustomerService : I didn’t receive my order yet THAT COMBINES, SEMANTIC ANALYSIS
  6. 6. AND TAKE INTO ACCOUNT THE CONTEXT OF YOUR TWEETS When did he post this tweet ? What was the content of the previous ones ? Where this user is tweeting ?! On which device ? Etc. !
  7. 7. Personalized  and  rich  answers  to  generate  the  maximum   of  conversa7ons     TO SEND SMARTS AND TAILORED MADE ANSWERS
  8. 8. Une plateforme pour créer vos applications intelligentes en quelques clics! WITH NATIVE MEDIA ON TWITTER .MP4! .GIF! .PNG! .JPG!
  9. 9. LET’S SEE WHAT WE CAN DO WITH IT NOW ! : )
  10. 10. ORGANIZE CONTEST AND GAMES   GIVE ACCESS TO EXCLUSIVE CONTENTS   ANSWER REQUEST AUTOMATICALLY 24/7   ACCESS REAL TIME INFOS BOOST SOCIAL TV STRATEGY   By taking advantage of Twitter immediacy to : WE CONCEIVE UNIQUE DIGITAL EXPERIENCES
  11. 11. OUR GAMES & CONTESTS THAT PROVED SUCCESSFUL #Nissan24LM 7800 Tweets #BacRoulette 9750 Tweets Trending Topic #CatchSanta 5200 Tweets
  12. 12. #NISSAN24LM FOCUS ON
  13. 13. #NISSAN24LM ACTIVATION For the 83th edition of « les 24 heures du Mans » race, Nissan imagined an interactive quiz on Twitter to reward their fans. Each question had interactive clues in case of wrong answer. FOCUS
  14. 14. #NISSAN24LM ACTIVATION Question examples FOCUS With conditional clues, personalized to the user’s answer. and a native spelling tolerance on our platform. “What is the length of the circuit ? “In which city will the final take place ?”
  15. 15. #NISSAN24LM ACTIVATION FOCUS Des indices conditionnelles, en fonction de la réponse du participant Gestion des fautes d’orthographes sur notre plateforme 7 718 tweets sent by the bot (7 days campaign) 13 703 mentions of the hashtag #Nissan24LM 2 425 861 media impressions KPI Congrats ! You are qualified for the final Draw
  16. 16. OUR AMBITION Become a reference in account gamification and automatic services on Twitter.
  17. 17. Peter @PeterL • 2 min @BNPParibas_SAV : HELP please ! I can’t find my bank details on your new website ! It’s urgent ! BNP Paribas SAV @BNPParibas_SAV • 1 min Hello @PeterL, when you are on your customer Area, click on “Fast Actions”, then “Print my bank Details”, 2nd tab on the left. ON AUTOMATIC MODERATION 24/7   Ex : Provide automatic answers to simple requests at night   Fictive example  
  18. 18. ON BRAND ACCOUNT GAMIFICATION   Real activation by Social Bots   Pierre @ThumbsUpPete • 2 min @KarimLourci Take a look at this activation #LesBouchéesDoubles for @bouyguestelecom Bouygues Telecom @bouyguestelecom • 1 min @KarimLourci and @ThumbsUpete , only one contract for two SIM cards, conveinient to share connexion :)
  19. 19. ON SOCIAL TV : GIVE ACCESS TO EXCLUSIVE CONTENTS   Max 21 @MaxCook21 • 2 min David’s recipe looks very good, I want to do the same !! #TopChefLive TopChef @TopChefRecipe • 1 min @MaxCuisine21 There you go ! It’s your challenge too now ;) #TopChefLive Create a new form of interaction with TV programs. Fictional example  
  20. 20. AND MONETIZABLE RELATED INFORMATIONS Jul075 @Julies75 • 2 min I want Sheldon’s T-shirt so bad !! Where can I can find it ? #OCSséries  OCS @OCSTV • 1 min @Julien75 A Flash Gordon T-shirt, $22 right here : http://bit.ly/1UAu8gD ;)! Fictive example  
  21. 21. THEY BOOST THEIR ACCOUNTS WITH OUR BOTS
  22. 22. pierre@social-bots.fr twitter.com/socialbots_ facebook.com/Social-bots

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