1.
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2.
Why ad click through rates (CTR) matters?
Facebook has recently rolled out bigger sized images for right hand side ads. After the huge
success of their Newsfeed ads, they are trying to evolve the RHS ads on similar lines. The
newsfeed real-estate is limited and it is constantly filled with feeds from friends and pages.
Facebook could show only a few ads on the NF within a specified period of time without
compromising the user experience. Hence, they are improving the other real estate that is the
RHS ads.
 It includes only two ads at
max.
 Limited supply means
increase in prices
competitive advertising

3.
What it mean to advertisers?
With decrease in supply and increased in prices
 It becomes imperative that advertisers create high quality ad creative to get more clicks per
thousand impressions
With the new RHS ads, you need to be super creative to get clicks on your ads.
 It includes only two ads at
max.
 Limited supply means
increase in prices
competitive advertising

4.
High CTR ads design and copywriting
 Create what you would like to see
Users engage more with the ads which blends with their Facebook
experience. Facebook users are exposed with the best information shared by
their friends and pages they like. Your information or ad should give the best
experience to your target audience. Thus, even if your audience are not ready
to buy your product the first time they see it on Facebook, they would still have
a positive brand association with you.
 Use high quality media
You can send stronger messages to your target audience with high quality
media like pictures and videos. An artistically designed picture would help you
get noticed and stand out in the user’s NF. Creating engaging posts has two fold
benefits:
It helps you get more organic reach
It increases the click through rates on your ads.
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5.
High CTR ads design and copywriting
 Use human faces with strong emotion
 People with strong emotions attract
attention of other people
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6.
High CTR ads design and copywriting
 Use all the components of your posts correctly
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7.
High CTR ads design and copywriting
 Use few words, but strong message
 Ask open ended questions
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8.
High CTR ads design and copywriting
 Use call to action buttons
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9.
High CTR ads design and copywriting
 Include current events
 Include the magic words
 Build a strong Ad-Landing Page relationship
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10.
Reach and Engage Your Audience
Read the full article on SocialBloop.com: http://goo.gl/FlfXB1
Visit us: www.socialbloop.com
Contact us: success@socialbloop.com