Tip from IBM Connect 2014: Socialytics = Social Business, Big Social Data and Advanced Analytics

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In this tip, speaker Scott Padget explains how socialytics provides customer and competitive insights as well as real-time operational insights. He introduces the SIFT (Social Intelligence Fusion Toolkit) Solution that funnels big social data into actionable business intelligence. Scott also describes the lifecycle of socialytics and gives a live demo. Obviously, the slides don’t capture the exact live demo, but they do show some screenshot examples of the SIFT Solution in action.

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Tip from IBM Connect 2014: Socialytics = Social Business, Big Social Data and Advanced Analytics

  1. 1. © 2014 IBM Corporation SB102 : Socialytics = Social Business, Big Social Data and Advanced Analytics Scott Michael Padgett LTC (R), US Army Special Operations Social Business Solutions Leader International Business Machines (IBM) smpadget@us.ibm.com 001.703.622.1557
  2. 2. IBM Socialytics Provides Our Customers Powerful Insights !  Superior Customer Insights & Intimacy – what are individuals saying about our agency, company, products and brands in the social spectrum? Where are they saying it ? When did they say it ? Good, bad, indifferent ?  Powerful Competitive Insights & Intelligence - what are our competitors saying and doing in the market? What new sales and marketing initiatives are they launching? Where are they saying it ? What are they saying about our company, our products, our brands ?  Real Time & Evolving Operational Insights – what events or activities are unfolding that could have a significant impact on our agency, brands, products and employees?
  3. 3. 6 What is Socialytics ? How Does It Work ? SIFT Solution “The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”
  4. 4. Description of What Socialytics Is…. How it works 7 Delivers an Exceptional User Experience around Big Social Data & Open Source Data. Something we define as: “Putting the Face on Big Data & Analytics” Incorporates a patent pending methodology for users to simply collect, bin, sort and analyze Big Social Data & Analytics. A simple to use experience that Aggregates, Integrates, and allows users to Disseminate their discovery and knowledge securely across their enterprise through professional social networks.
  5. 5. Description of What SIFT Does and how it works Share, Collect, Monitor, Analyze, Disseminate
  6. 6. Web & Social Media Sources Information Exploitation (IX) Collection Management (CM) Information Management (IM) Internal Sources SIFT = All Source Fusion Key is funneling down “big social data” into business intelligence Feedback
  7. 7. IM Connections Portal What Your Employees Are Saying on Your Professional Social Network Platform (Inside Your Organization) What People, Customers & Competitors Are Saying on Social Networks (Outside Your Organization) Profiles Communities Blogs Wikis IBM Social Business Framework Introducing the “Socialytics” Value Proposition
  8. 8. Enterprise “Socialytics” Services Enabled by SIFT Simply Collect, Monitor & Analyze Big Social Data Select & Collect Big Social Media Data Monitor Big Social Media Data Analyze Big Social Media Data Plan, Task & Share Business Intelligence Enables users to simply select and collect big social media data sets for mission operations “Social Intelligence Fusion Toolkit” (SIFT) Solution Enables users to monitor selected social media discussions and data in real time Enables users to simply analyze big social data to gain new insights to make more informed decisions Enables users to share critical information and knowledge across their organization using professional social network technologies 11 “The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner” 1. 2. 3. 4.
  9. 9. Life Cycle of “Socialytics” Enterprise Services Social Media Monitoring Services Big Social Data Collection Services Enterprise Social Networking Sharing Services Advanced Social Analytics Services Secure Cloud Based “Enterprise - Social Network” Services Automated OSINT Services Intelligence Sharing with the Right People & Machines Big Data Collections Services (Simple / Machine Automated) Real Time Visualization of OSINT Conversations Machine Based Social Network Analytics Machine Instrumented Social Network Enterprise Services System 1. 2.3. 4.
  10. 10. 13 Live SIFT Demonstration “The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”
  11. 11. How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data. Example – Social Conversation Heat Maps that Geo Code Exact Locations.
  12. 12. How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data. Example – Crowd Sourcing - Sentiment Analysis Maps with Geo Location Tracking.
  13. 13. How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data Example – Rivers of social conversations analysis, crowd sourcing analysis & snippets.
  14. 14. 30 Please Note IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
  15. 15. 31 Acknowledgements and Disclaimers © Copyright IBM Corporation 2014. All rights reserved.  U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.  IBM, the IBM logo, ibm.com, WebSphere, IBM Connections, IBM Sametime, IBM Content Analytics, IBM Social Media Analytics, SPSS, and i2 are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml  GTS, the GTS Corporation Logo, gtsknows.com, DIP, DIP Suite and SIFT are trademarks or registered trademarks of GTS Corporation in the United States, other countries, or both. If these and other GTS trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by GTS at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

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