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In this tip, speaker Scott Padget explains how socialytics provides customer and competitive insights as well as real-time operational insights. He introduces the SIFT (Social Intelligence Fusion Toolkit) Solution that funnels big social data into actionable business intelligence. Scott also describes the lifecycle of socialytics and gives a live demo. Obviously, the slides don’t capture the exact live demo, but they do show some screenshot examples of the SIFT Solution in action.