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Incorporating the "social" dimension with the e-commerce in editorial retail: Feltrinelli Case History - Davide Surace

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Incorporating the "social" dimension with the e-commerce in editorial retail: Feltrinelli Case History - Davide Surace, Speaker @Social Business Forum 2013

www.socialbusinessforum.com

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Incorporating the "social" dimension with the e-commerce in editorial retail: Feltrinelli Case History - Davide Surace

  1. 1. I social network per una realtàeditoriale basata su valori socialiDavide SuraceDigital & e-Commerce Director
  2. 2. Attività e MarchiEDITORIA RETAILIMMOBILIAREDISTRIBUZIONEPratiche filosoficheFINAVAL • EDIGITA SRL (Italia)• DONZELLI EDITORE SRL (Italia)• EDITORIAL ANAGRAMA S.A. (Spagna)• LA CENTRAL (Spagna)• HOLDEN SRL• GUT EDIZIONITELEVISIONEON LINERISTORAZIONEALTRE PARTECIPAZIONIEFFE TV
  3. 3. I numeri dei social di Feltrinelli+ di 200.000 fan+ di 450.000 followers+ di 3,5 ml di views+ di 10.000 followers
  4. 4. La mission del 1957 sui socialBattutePer cambiarel’Italia
  5. 5.  I followers diventano scrittori Dalle librerie al libero servizio, al libro scritto daifollowers Feltrinelli e i followers insieme per la diffusione dellacultura. L’intero ricavato del libro è stato donato aSightSavers, associazione per la scolarizzazione deibambini ciechiLa mission del 1957 sui social
  6. 6. La mission del 1957 sui social
  7. 7. La mission del 1957 sui socialMa si può fare molto di piùCome?Raccontanto il mondo di Feltrinelli
  8. 8. La mission del 1957 sui socialIeri- come comunicava Feltrinelli sui social
  9. 9. La mission del 1957 sui socialOggi - come comunica Feltrinelli sui social
  10. 10. La mission del 1957 sui social
  11. 11. La mission del 1957 sui social
  12. 12. La mission del 1957 sui social
  13. 13. Fedelizzare via Social---------- email---------- sms++++++ social post1) Integrazione DB social – offline2) Bidding optimization3) Creative optimization
  14. 14. Grazie

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