Aldo Razzino - Recruiting at the Speed of Social

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Aldo Razzino speaking at the Social Business Forum 2014

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Aldo Razzino - Recruiting at the Speed of Social

  1. 1. Recruitment at the Speed of Social Aldo Razzino Open Search Network Ltd. 1
  2. 2. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Outline Recruitment evolution My Story Social Network Figures What is Social Recruitment? Social Recruitment - Figures & Info Why and When Speed of Recruitment New Challenges What is Social Recruitment for me Activities of a Social Recruiter 2.0 Traits of a Social Recruiter 2.0 Social Recruitment 2.0
  3. 3. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Goal: Be Social Get Value Recruitment Evolution Off Line On Line Social Print Advertising Goal: Visibility Online JobAd Corporate Website Goal: Visibility + Get ranked
  4. 4. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) My Story 2007-2010 Italy 2010-2013 UK 2013… UK Recruitment Evolution Off Line / On Line Recruitment On Line Recruitment Social Recruitment Recruitment Tools DB, Head Hunting, Print Ad, Online job Board DB, Head Hunting, Online job Board Social Networking, Head Hunting, Online Job Ad Social Tools Linkedin Linkedin, Facebook, Twitter, Skype, Klout Same as before, plus Google+, Pinterest, Foursquare,Whatsapp… My Company Global Brand Niche International Brand Start Up Social Brand Recruitment War from War for Clients to War for Candidates War for Talent War for Network / Relationship
  5. 5. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Social Networks Figures We are starting to hire the Digital Native generation 5.3 Billion Worldwide Mobile Subscription Being mobile can be a key factor for those who want to be one step ahead +150 Million Active Users +240 Million Active Users +400 Million Active Users +560 Million Active Users +1 Billion Active Users Source http://www.mediabistro.com
  6. 6. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) What is Social Recruitment? Definition: Using Social Media tools to get in touch with your contacts. We are living in an era of data overloading, high speed of interaction, multiple social devices … But being a Social Recruiter does not mean to stay online all day long! Most of the time, Social Recruitment means “checking out info about someone”! Social Recruitment is something else!
  7. 7. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Social Recruitment - Figures & Info Linkedin, Facebook and Twitter are the main channels used by Recruiters, even though nowadays they are not the only ones: Google+, Youtube, Instagram… Recruiters and Employers change opinion about candidates because of specific online shared contents Social Media cannot be used as a stand alone solution. They are part of a multi-channel integrated strategy 78% of recruiters have made a hire thanks to Social Media 94% of recruiters use Social Media in their activities Source http://www.jobvite.com
  8. 8. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Why and When Why Connecting with friend Streamin g my thoughts Business Networking Connecti ng with people that shares my same interests When 13.00/16.00 13.00/15. 00 07:00/09: 00 or 16:30/18: 30 09:00/11: 00
  9. 9. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Speed of Recruitment Time to Delivery can be reduced by 75% But.. Technologies & Social Networks are now available to everyone! Social Recruitment is something else! 4 Weeks min 2 Weeks min 1 Weeks min Time to delivery (from Job Acquisition to Short List Presented) Off Line On Line Social
  10. 10. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) New Challenges After the Financial Crisis, everyone is always looking for a new role. No more difference between active and passive candidates Specialisation is the key success factor in a even more “global” market. We are fighting with competitors all around the globe The big difference will be between “social” and “not social” contacts Converting Contacts in Brand’s Ambassadors We believe in co-creation and co-partecipation and collaboration
  11. 11. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) What is Social Recruitment for me In my opinion… Being a Social Recruiter 1.0 means: Being Online Being a Social Recruiter 2.0 means: Being Open Humanising the relationship with my contacts Creating trust, transparency and engagement Being a Social Recruiter 2.0 means giving a different Recruitment Experience (Rx) to your contacts
  12. 12. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Activities of a Social Recruiter 2.0 Find Right Candidate / Job Opportunity trough the right mix of Skills, Experience and Cultural Fit. Use Social Media, Mobile App and new technology solutions to get in contact and keep in touch Humanise the relationship #H2H Engage his/her audience Listen to and coach when necessary Use Social Media to develop brand awareness
  13. 13. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Traits of the Social Recruiter 2.0 Passionate Do not rely just on a DB Use Open Communication and Transparent methods Believe in high standard working ethics Deal with real opportunities and people Updated with the latest industry and technology developments React quickly and deliver effectively Flexible, easy to engage Create trust Share intelligence / data Work with partner not candidate and/or clients The Social Recruiters will win the War of Relationship, not just because of the technology, but also because they: CRM oriented Mix Social, Business and Personal Networks Open, emphatic
  14. 14. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Success factors: Specialisation Influence #H2H Collaboration Social interactions Passion Less Salesman, More Advisor Business Network Personal Network Social Network Business Network Personal Network Social Network Social Recruitment 2.0 Business Network Social Network Personal Network Social Recruitment 1.0 Social Recruitment 2.0
  15. 15. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) My final numbers KLOUT Score 45 Offline/Online Recruitment Social Recruitment 1.0 Social Recruitment 2.0 Positive ROI 2nd Year Positive ROI 1st YearPositive ROI 2nd Year Database OnLine Database Network Linkedin 2800 connections KLOUT Score unknown Linkedin 1200 connections KLOUT Score 63 Linkedin 7000 connections Global Brand Niche Int. Brand Start Up HowSociable - Brand’s Impact Indication of the level of activity around a brand during a given week http://www.howsociable.com 6.1 3.0 5.6 Sources of my placements
  16. 16. Open Search Network Ltd 38 Rudloe Road SW120DS London (UK) Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516 Temp Office in Italy: Via Crema 28, 20135 Milan (Italy) Thanks! Be Social Get Value! Be Open Be Happy #BeOpenBeHappy

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