Gamification for an Empowered Company - Stefano Mizzella

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Gamification for an Empowered Company - Stefano Mizzella

  1. 1. Gamification Stefano Mizzella
  2. 2. How can I Empower my Employees?
  3. 3. GamificationIntegrating game dynamicsinto your site, service, community,content or campaign,in order to drive participation.- Bunchball
  4. 4. #FUN #WORK
  5. 5. #FUN #WORK
  6. 6. #FUN #WORK
  7. 7. By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes - Gartner
  8. 8. Gamification versusGameful Design
  9. 9. Games areunnecessary obstacleswe volunteer to tackle - Jane McGonigal, quoting Bernard Suits
  10. 10. The goal of game dynamics is to drive a user-desired behavior predictably - Michael Wu
  11. 11. Ability + motivating behavior Trigger Motivation + Trigger = Behavior y or Motivation t a jec a l tr v ior e ha b boring behavior difficult Ability simple behavior behaviorBased on the BJ Foggs Behavior Model
  12. 12. Collaboration Engagement Innovation Gamification Ecosystem
  13. 13. User-lead Innovation versusDesign-lead Innovation
  14. 14. Gamification requires: Business Objectives Collaborative Organizational System Open Innovation framework Gameful Design Metrics & KPIs A new Mindset
  15. 15. stefano.mizzella@gmail.comwww.socialmediascape.org@stefanomizzellain/stefanomizzella

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