10. The goal of game dynamics is to drive
a user-desired behavior predictably
- Michael Wu
11. Ability +
motivating
behavior
Trigger Motivation +
Trigger =
Behavior
y
or
Motivation
t
a jec
a l tr
v ior
e ha
b
boring
behavior
difficult Ability simple
behavior behavior
Based on the BJ Fogg's Behavior Model
16. Gamification requires:
Business Objectives
Collaborative Organizational System
Open Innovation framework
Gameful Design
Metrics & KPIs
A new Mindset