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The project wants to accompany the parties in the evaluation of the current scenario, by defining two approaches identified by two famous superheroes, Robocop and Ironman. This key will be developed to identify the differences between the digital transformation and the digital disruption as antidotes for the inertness that daily accompanies all companies. An overview will illustrate the new competitive dynamics, the new relationships between the data and the unexpected consequences that will affect companies and those that allow their operation. In the history of man and of the economic systems rarely found ourselves in such an exciting and challenging moment. We are fortunate in any sector we are operating in. This is an era of revolution and not evolution. A revolution so disruptive that we can not deal only with a transformative approach but we must also integrate a vision that allows us to reconstruct and define new trends regarding all aspects of our social and economic life. The one will not do this will face extinction or become the villain of the comics.