Lauren Vargas - Building Community for Traditional Business

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Lauren Vargas - Building Community for Traditional Business

  1. 1. Building Community for Traditional Business Lauren Vargas, @VargasL Community Management Strategist, Aetna VargasLMV@gmail.com
  2. 2. Community?
  3. 3. Community is… …the new black.
  4. 4. Take Responsibility
  5. 5. Claim Your Sandbox
  6. 6. Art and Science of Listening
  7. 7. Need/Want Recognition
  8. 8. Information Search
  9. 9. Evaluation
  10. 10. Purchase/Decision
  11. 11. Cognitive Dissonance
  12. 12. Build Structure
  13. 13. Stories through Workflow
  14. 14. Strike a Balance
  15. 15. Brand Engagement
  16. 16. Industry Engagement
  17. 17. Content Curation/Creation
  18. 18. Internal Engagement
  19. 19. Health Trends
  20. 20. Provide Value
  21. 21. Build a Toolkit
  22. 22. Check. The. Box. Thinking
  23. 23. Chameleon Effect
  24. 24. Embracing Ensemble
  25. 25. Questions? Lauren Vargas, @VargasLCommunity Management Strategist, Aetna VargasLMV@gmail.com

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