Lauren Vargas - Building Community for Traditional Business

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Technology Business

Building Community for Traditional
Business

Lauren Vargas, @VargasL
Community Management Strategist, Aetna
VargasLMV@gmail.com

Community?

Community is…

…the new black.

Take Responsibility

Claim Your Sandbox

Art and Science of Listening

Need/Want Recognition

Information Search

Evaluation

Purchase/Decision

Cognitive Dissonance

Build Structure

Stories through Workflow

Strike a Balance

Industry Engagement

Content Curation/Creation

Internal Engagement

Health Trends

Provide Value

Build a Toolkit

Check. The. Box. Thinking

Chameleon Effect

Embracing Ensemble

Questions?

Lauren Vargas, @VargasL
Community Management Strategist, Aetna
VargasLMV@gmail.com

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Lauren Vargas - Building Community for Traditional Business

1. Building Community for Traditional Business Lauren Vargas, @VargasL Community Management Strategist, Aetna VargasLMV@gmail.com

3. Community is… …the new black.

4. Take Responsibility

5. Claim Your Sandbox

6. Art and Science of Listening

7. Need/Want Recognition

8. Information Search

10. Purchase/Decision

11. Cognitive Dissonance

12. Build Structure

13. Stories through Workflow

14. Strike a Balance

15. Brand Engagement

16. Industry Engagement

17. Content Curation/Creation

18. Internal Engagement

19. Health Trends

20. Provide Value

21. Build a Toolkit

22. Check. The. Box. Thinking

23. Chameleon Effect

24. Embracing Ensemble

25. Questions? Lauren Vargas, @VargasL Community Management Strategist, Aetna VargasLMV@gmail.com