Facebook Page Apps Use for Email Marketing

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Are you looking at e-mail marketing as a way of spreading the word about your business? Are you struggling with getting a campaign off the ground? Maybe you don’t know where to start?

Well, look no further than Facebook Page Apps, because they’re becoming more powerful than ever as an email marketing tool. This presentation addresses how Facebook Page Apps are being used more and more to attract users and entice them to give over their name and e-mail address. This allows the business to continue marketing to the user, but using a platform which they have more control over.

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Facebook Page Apps Use for Email Marketing

  1. 1. Facebook PageApplications:Powerful for E-mailMarketing
  2. 2. What’s aFacebookApp?The ‘extra’ pages accessed by clicking on thethumbnail images below a Page’s Timeline cover.
  3. 3. How are Apps used forEmailMarketing?Running CompetitionsNewsletter Sign-upsOpt-in forms for free offers likeEbooksor videosRegistrations for Webinars
  4. 4. Why are they called SqueezePages?To ‘squeeze’ contact detailsout of a consumer for E-mail Marketing purposes.
  5. 5. Why are Squeeze PagesPowerful?Facebook alone is not sufficient - 10-15% of fanssee your updates. ‘Edgerank’ plays an importantpart.People are not on Facebook to buy.Purpose of Facebook is to generate targetedleads, not sell directly.Obtain e-mail addresses on Facebook Apps andmarket to them off of Facebook.
  6. 6. e-mail marketing softwareHow do we collect e-mail addresses?Mailchimp (free), Aweber, Constant ContactCreate web forms, gather subscribers details,management of e-mail campaignsOffer something of interest, related to your niche,in return for their e-mail addressEmail Marketing Software
  7. 7. Newsletter Sign-ups
  8. 8. Competitions
  9. 9. Free Downloads
  10. 10. Creating FacebookAppsTemplate Providers such as The SNA andShortstackThe free version of Shortstack has a combinedfan allowance of 2,000Nicely-designed templatesUser-friendly, no coding required
  11. 11. FacebookMarketing 2013If you’d like to know more aboutFacebook Marketing, sign up foran awesome free Ebook,‘FacebookMarketing 2013’For access, copy the link below &paste into your browser:http://social4biz.linktrackr.com/t/H
  12. 12. About the Slideshare AuthorMy name is Noelle Leahy and i’m a Social MediaFacilitator and Trainer who is passionate about thepower of Facebook for marketing all types ofbusiness. Please connect with me below!facebook.com/social4biztwitter.com/social4biz_comlinkedin.com/in/noelleleahywww.social4biz.com

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