Organising creativity


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  • Staff engagement:For organizations to succeed in today’s “creative economy,” they need employees who bring more than their diligence and expertise to work: employees must also bring their imagination and passion.
  • psychology, cognitive science, education, philosophy, technology, theology, sociology, linguistics, business studies, and economicsCsikszentmihalyi devised a systems approach to creativity, where the emergence of creativity was due to three parts; the creative individual, the collaborators and other surrounding people working in the area, and lastly the existing body of work in the field.
  • Organising creativity

    1. 1. Adam Jorlen Feb 2012
    2. 2. ”The biggest issue at stake in this emerging age is the ongoing tension between creativity and organization.”Richard Florida, Rise of the Creative Class
    3. 3. Staff engagement Humans are happiest when they’re exercising their ingenuity.Innovation Creativity + Action = Innovation
    4. 4. Interdisciplinary research 1950s-70s – Personality of the creator 1980s: Social & Cultural Dimensions of creativity. Csikszentmihalyi’s systems approach 90s-00s: Collaboration and Group Dynamics, Collaborative emergence Sawyer2009
    5. 5. Increasedcollaboration Successful initiatives in the past/present? Outside the org (customers, suppliers etc) Crowd- sourcing Everyone ”Collaborative in the org webs” Open innovation Several Google disciplines Semco 20% and functions Innovation labs One group – The R&D Fisher- team Price The R&D ”Skunk team works” One person – ”Lone Genius” Pre-70s 80s 90s 00s 10s
    6. 6.  Who benefits from the creative work? A critical view on the creators What’s gained/lost along the way from ”lone genius” to ”wisdom of the crowd”? D H Cropley, A J Cropley, Kaufman & Runco 2010
    7. 7.  1. How can managers organise creativity to benefit both their organisation and the eco-system of which it is a part? 2. What were/are the conditions in some successful initiatives of organising creativity in the past/present ? 3. How can managers ensure that the ”dark side” of creativity is avoided, i.e. that what emerges from the creative initiative benefits the eco- system of which the organisation is part?
    8. 8.  ”Lone Genius” Isolated group Innovation Lab Collaborative Organization Open innovation network
    9. 9. Wilber, 2000
    10. 10. Intentional Behaviour•Psychology of the individual •Skills•Intrinsic/extrinsic •Behavioursmotivation•Introversion / extroversionCulture Social system•Collaboration -Officical strategies•Group dynamics organisations undertake•Groupthink -Environment•Brainstorming -Location (the core vs the•Improvisation edge) -Architecture
    11. 11. Inayatullah 1998
    12. 12. Type ”Lone Isolated Innovation Collaborative Open Genius” group Lab Organization innovation networkCreative Edison’s lab Xerox PARC Mattel’s Semco Open IDEOinitiative: Project PlatypusLitany "Genius is one "The best way ” If we do not “Where people percent to predict the let people do design better, inspiration, and future is to things the way together” ninety-nine invent it." they do, we will percent never know perspiration." what they are really capable of”Systemic What are the socio-economic, technical, political, environmental etc driversCauses and trends which impacts on the initiative and organisation?Worldview What are the worldviews of these initiatives and the organisations they are part of?Myth/ What are the underlying myths and metaphors?metaphor