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Somolo Summit - South Beach


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SoMoLo Summit - South Beach
"Shaping the Future of Social Commerce"

SoMoLo Summit Overview

The SoMoLo Summit will be taking place in South Beach on October 21-23 and will gather the leaders and innovators of Social Commerce for a stimulating 2-day event.

Our Social Commerce events bring together a diverse group of leaders who are continually shaping the future of the industry. Our direct subscriber base comprises of over 150,000 companies, merchant brands, executives and investors within social, mobile and local commerce.

If you’re a leading expert and would like to run a series of Therapy Sessions, please contact for more information.

The full agenda for the 2012 SoMoLo Summit can be found online:

Take advantage of our limited early-bird pricing options that expire soon.

Registration now open!


Marc Morrow, VP of Sales & Media Partnerships

Direct: (954)684-5714


For more information on speaking and panel opportunities, contact:

Kara Kamenec

Direct: (248)860-3585


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Somolo Summit - South Beach

  1. 1. OCTOBER 21-23, 2012 SOUTH BEACH, FLORIDA DDM12 SoMoLo Summit “Re-Defining Social, Mobile & Local Commerce” Daily Deal Media is excited to introduce a new event series on the three essential pillars of Social Commerce; Social, Mobile & LocalContinuing our tradition of annual industry events, Daily Deal Media will be holding a 2-day event focusing on thedominate pillars of Social Commerce for Merchant Brands: Social, Mobile, LocalThis full 2-day summit will consist of the best and brightest minds of Social Commerce and will include: Strategy & TechnologyWorkshops, Panel of Experts covering industry predictions, trends, executive tactics, technology platforms, along with case studies,product releases & startups in our Exhibitor DEMO Pit, and a full slate of networking opportunities.Why Sponsor at SoMoLo Summit - South Beach?Audience & Exposure: Our events bring together a diverse group of leaders who are continually shaping the future of theindustry. Our direct subscriber base comprises of over 50,000 companies, executives and investors. Attendees expect Daily DealMedia and our sponsors to provide productive industry insight, data and solutions that will enable them to advance their socialengagement strategies and commerce efforts. Thought Leadership: Our events allow sponsors to communicate and showcase their thought leadership and product offeringsin an uninterrupted, direct manner. By speaking, moderating or participating in a panel, hosting a workshop or networking function,you have the rare opportunity to shape the experiences of a large number of top executives and decision-makers.Networking: Sponsors will be at the front and center throughout the summit and will enjoy the opportunity to engage andnetwork with merchant brands and potential partners looking to make sense and take advantage of this high paced industry that’scontinually evolving.Product Launches: Company and product launches, press releases, DEMO pits, and new initiatives will get highly targetedexposure and reach through our network of global attendee’s, media partners, speakers and related social commerce associations.Lead Gen via Therapy Sessions: We’re introducing an exciting feature at DDM12 called “Therapy Sessions” which will provideour sponsors with excellent lead gen opportunities by scheduling one-on-one therapy sessions for merchants and brands seekingyour expertise. Read more about these sessions on our agenda and contact us to secure your preferred topics of expertise.Press Coverage: In addition to our own network of media brands, our media syndication reach has included: Forbes, WSJ, AOL,Reuters, USA Today, NBC, AP, Techcrunch, Portfolio, E-Commerce, MSN, MarketWatch, GigaOm, Venturebeat, Business Insider, Tribune,Crain’s, AP, Barron’s. Daily Finance, The New York Times, Chicago Sun-Times, dbusiness, Boston Herald, Houston Business Journal, INCInvestor Visibility: Some of the Investors that have contributed through editorial content or VC panels include: Tim Draper,Draper Fisher, Ben Black, Akkadian Ventures, Phin Barnes, First Round Capital, Charles DelGrande, McGladrey Capital and Jay Turo,GrowThink Location & Date “DDM12: SoMoLo Summit” will be held October 21-23 in South Beach, Florida. Venue: TBD Aug 15 2012
  2. 2. OCTOBER 21-23, 2012 SOUTH BEACH, FLORIDAAgenda - Day 1 - October 22, 2012  9:00 Opening Remarks 9:10 Keynote Speaker - “What’s Now, What’s New, What’s Next”  9:35 The State of Social, Mobile, Local Commerce | PANEL •  Current State of Social Commerce •  How does this impact your current Social Media Marketing Strategy? •  What inspires customers to discover, share and buy your products? •  Defining the current Status Quo of these three diverse forms of commerce 10:05 Keynote Interview 10:20 Coffee Break 10:35 Content + Commerce | PANEL •  Why content is “king” in commerce •  How is content best utilized and distributed through social, mobile and local campaigns •  Creating Engaging Content: 10 Tips to Revolutionize Social Shopping11:00 Deals + Mobile | PANEL •  Generating awareness of local deals and flash sales •  Shaping consumer behavior through MOBILE •  Reaching LOCAL customers using social media •  Creating social incentives for deals in a mobile-friendly way •  Opportunities that exist via mobilization of deals with present day technology11:30 Merchant Perspectives | PANEL •  What every merchant needs to know about Social Commerce and how it affects their brand •  How are consumers inspiring merchant brands and shaping their product offerings? •  Merchant Best Practices; case-studies, examples, trends, and benchmarks •  Thinking Beyond the Social Channel12:00 Lunch 1:00 Online to Offline | PANEL •  Invigorating sales in the offline realm to fuel new online initiatives •  Offline resources and strategies for data collection to compliment your online databases 1:25 Redemption & Payments | DEMONSTRATION •  6 Steps for creating a successful redemption and payment strategy •  Products and Technology you should be using TODAY •  Redemption + Rewards: Strategies that equal Loyalty 2:00 Sponsored Speaker Presentation 2:30 Networking Break 3:00 The Power of Data | PANEL •  Leveraging Social Data to drive customer engagement and revenue •  Measure Twice, Cut Once: Using Data to increase ROI and customer lifetime value •  Resources & Tools available to effectively interpret what your customers are saying 3:30 Keynote Interview 3:45 Breakout Sessions Workshop 1 Email Marketing Engagement Strategies Workshop 2: Social Marketing in a Rapidly Evolving Social Environment Workshop 3: Brand Building via Mobile Devices Workshop 4: Social Media Management: Overview of the latest tools and platforms 5:00 Cocktails & Networking Party 7:00 Gala Dinner – Sponsors, Speakers & Invited GuestsOur Past Events Include:
  3. 3. OCTOBER 21-23, 2012 SOUTH BEACH, FLORIDAAgenda – Day 2 - October 23, 2012 9:00 Morning Keynote 9:20 SoMoLo Venture Capital | PANEL •  SoMoLo Investment Roundup & Stats •  Investor Outlook and Feedback •  Current VC Climate: What they’re investing in and why 9:50 Sponsored Speaker Presentation10:05 Ad Networks & Affiliates; Helping you scale cost-effectively | PANEL •  Low Cost Customer Acquisition Options •  Understanding the bottom line value of your Affiliate efforts •  Advanced Local Lead Gen Strategies: What works & what doesn’t10:35 Break10:45 Social Coupons: Emerging Trends | PANEL •  Digital vs Traditional Coupons: Redemption Rates and Sharability •  Reinforcing your Brand’s reputation through Progressive Coupons •  Coupon Gamification: Captivating your audience through games11:40 Sponsored Lunch12:00 Lunch 1:00 Sponsored Speaker Presentation 1:25 Email Solutions: Leveraging Email Marketing Effectively •  Engagement: Planning, Targeting & Segmenting •  Build Lasting Relationships: Relevancy •  Technology: Which systems may be best for you •  Automation and Personalization: Solutions that Deliver! •  Email Data & Analytics: Re-Engagement Strategies that will Stimulate your subscribers 2:00 Mobile Deployment Strategies | PANEL •  Rapid Mobile Deployment: Zero to Mobile •  Driving Revenue through Mobile Apps •  Tour of Excellence: Case Studies of Successful Mobile Commerce Strategies 2:30 Presentation: “The Advantages & Challenges of Social Mobile Integration” 3:00 Networking & Demo Pit •  Our Exhibitor DEMO Pit will provide a casual environment to network and demo Social & Mobile Commerce products and services demonstrated by our sponsors and exhibitors. A unique opportunity to discover and learn about cutting edge product offerings brought to you by the world’s most innovative companies. 6:30 Dinner: Various dinner options will be provided for all conference guests 8:00 Night out in South Beach •  This exclusive event will be full of entertainment and networking at a local destination TBD. Last opportunity to network and get to know some of our sponsors.   One-on-One Therapy Sessions Sign up for 30 minutes of one-on-one advice from leading experts! Sign up for an appointment with the expert of your choice and get undivided attention to help solve your SoMoLo challenges. Bring specific questions or ask for an overall overview of your marketing or deployment strategy. Sign-up for Therapy Sessions when registering or on-site at the summit registration desk when you pick up your badge. These slots fill up quickly, and we highly recommend signing up on our website prior to the summit. CHOOSE AMOUNG THESE TOPICS: •  Social Media Management & Strategy •  Mobile Commerce Deployment •  Social Commerce Technology Solutions •  Deals & Coupons: Boosting Revenue leveraging Group Buying   •  Data & Analytics: SoMoLo Measurement If you’re a leading expert and would like to run a series of Therapy Sessions, please contact for more information.
  4. 4. OCTOBER 21-23, 2012 SOUTH BEACH, FLORIDA Why Sponsor aWorkshops Overview Workshop?Our workshops provide PROVEN lead generation methodsfor sponsors to effectively target attendees interested in Opportunity to directly engage your target audience in a closedlearning more about your products and services and how to environmenteffectively utilize them. Allotted time for deep dives•  Event organizers will provide a dedicated room for each workshop into your product offerings sponsor for a total for 2 hours on Day 1 (Oct 22nd) Promotion and registration of•  Workshop Sponsors are expected to run (2) back-to-back sessions your workshop by SoMoLo giving attendees the opportunity to attend several sessions Summit event staff •  Session One: 3:00-3:50 •  Session Two: 4:00-4:50 Direct Product Demos, presentation of best practices & Those interested in workshop opportunities available as part of a sponsorship case studies lead to higher package, please contact for details and availability. conversions Thought Leadership & Speaking contributions in our main agenda panels Available SoMoLo Summit Workshop Opportunities: Exclusive & Limited Workshop 1: Email Marketing Engagement Strategies •  Planning and deploying successful campaigns •  Technology & Platforms: Do you know what you’re missing? •  Reinvigorating a lackluster subscriber base •  Relevancy & Content: Why it’s more important than you think •  Paying attention to your subscribers: Data you should be watching closely •  Product Demo’s and Case Studies: Using the platform effectively Workshop 2: Social Marketing in a Rapidly Evolving Social Environment •  Defining your objectives •  Optimizing the overall user experience •  Incorporating Social Commerce for your brand •  Using Daily Deals as a promotional tool •  Using your customers to curate your offerings •  Ensuring your audience doesn’t become reliant •  Creating a promotional strategy on incentives for social commerce •  Producing engaging content that drives traffic •  How Ratings & Reviews lead to conversions Workshop 3: Brand Building via Mobile Devices •  Preparing a branding platform: Creativity and Discipline •  How the move to customer-centric focus on mobile is working for merchant brands •  How your customers are changing the face of retail •  The new role of Tablets: Are you paying attention? •  M-Commerce vs M-Branding – Understanding the difference Workshop 4: Social Media Management: Overview of the latest tools and platforms •  Shutting out the Noise: The primary tools Merchant Brands should be focusing on •  Measuring Social Media Success: More than just metrics •  Social Media Crisis Plan: It’s going to happen - effective strategies to deploy when it does •  Conducting data driven reviews of your campaigns, and more importantly – understanding them! For more information on speaking, sponsor and exhibitor opportunities, please contact:
  5. 5. OCTOBER 21-23, 2012 SOUTH BEACH, FLORIDA Sponsorship Packages SPONSOR TYPE SLOTS PASSES HOTEL ROOMS GALA DINNER EXHIBIT SPACE PRICETITLE SPONSOR 1 10 10 Table + 10 Passes 10x10 Booth Space $50,000PLATINUM 3 8 8 Table + 4 Passes 8x6 Booth Space $20,000GOLD 5 6 4 4 Passes Table Space $10,000SILVER 10 4 2 2 Passes Table Space $5,000WORKSHOP 4 8 4 Table + 4 Passes Table Space $15,000COCKTAIL SPONSOR 4 2 0 2 Passes No $2,500DINNER SPONSOR 1 2 0 Table + 4 Passes No $3,500NIGHT OUT SPONSOR 2 2 0 2 Passes No $5,000LUNCH SPONSOR 4 2 0 2 Passes No $2,500EXHIBITORS – DEMO PIT 20 2 0 TBD Table Space $2,500 Title Sponsor & Company description of 200 words on the official conference website: SoMoLoSummit.comAll Sponsorships Include: Branding in the SoMoLo Summit Program Guide Logo Branding and editorial coverage on Credits & Logos on all official event video footage Credits & Mentions in event press releases Attendee lists with full contact details Ability for attendees to schedule meetings with your representatives during registration Event Organizers will work with your PR teams to schedule press interviews in the media pit Corporate branding on the lanyard and name badge TITLE SPONSOR Highlights Title Sponsor branding and signage throughout the event facilities Acknowledgement of your company in all event attendee confirmation emails Corporate identification on all event related print materials Corporate branding and link to your company’s website on the official summit website Corporate branding and editorial coverage on Acknowledgement during the opening and closing ceremonies, and at the gala dinner Brand mention included in all media advertisements and press releases Up to 3 items in registration bag Corporate identification on registration bag 30 Second Video Commercial on all official video coverage For more information and a complete breakdown of each sponsorship option, please contact: Marc Morrow,VP of Sales & Media Partnerships Direct: (954)654-5714 Email: For more information on speaking and panel opportunities, contact: Kara Kamenec Direct: (248)860-3585 Email:
  6. 6. OCTOBER 21-23, 2012 SOUTH BEACH, FLORIDASample of our Past Speakers and SponsorsDean Debiase, Chairman & CEO Kenneth Kalb, Chairman & CEO Bo Wu, Founder & Analog Analytics Lashou.comCharles DelGrande, Senior Managing Director Chandu Thota, CTO Ghassan Halazon, CEOMcGladrey Capital Markets LLC TeamBuy.caGary Lipovetsky, President Jay Edelson, Esq., Edelson Benzion Aboud, CEODealfind McGuire SaveologyBo Wu. Founder & CEO Ben Black, Chief Investment Officer Thomas Cornelius, Akkadian Ventures AdilityAndrew Moss, Chief Strategy Officer Dan Hess, CEO David L. Tepoorten,VP, SpecialtyBuyWithMe Local Offer Network Markets Group North American BancardSteve Wernikoff, Internet Consumer Protection Dan Smith, Chief Marketing OfficerFederal Trade Commission (FTC) Kgbdeals Brian Lent, Chairman & CTO Medio SystemsJay Turo, Founder David Almeida, PartnerGrowThink Sedgwick LLP Bertrand Van Overschelde,Vice presidentMark T. Donohue, Chairman & CEO Will Elliott,Vice President North America Contactology Eric Aubertin, CEO Michael Niemann, Senior Manager, Mobile T-Mobile Bertrand Van Overschelde,VP Kris Petersen, Founder and CEO Emailvision