Twitter Engagement Recommendations


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Are you maximising the potential of your Twitter activities? The Somazi team advises on how to engage with your followers to get and keep your audience’s attention and harness the value of Twitter relationships.

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Twitter Engagement Recommendations

  1. 1. TwittereEngagement Recommendations
  2. 2. 2Twitterengagementrecommendations @SomaziWW
  3. 3. 3 TWITTER Recommendations Use Twitter for: •  Signposting to richer content elsewhere •  Timely news updates •  Regular conversation and engagement through multiple daily tweets @SomaziWW
  4. 4. 4 TWITTER GUIDELINES AND PRINCIPLES1. Don’t overcomplicate it – be honest, transparent and human2. Tweet about things your followers care about – what is affecting them? What isnewsworthy? What do they need to know about, quickly?3. Use Twitter to signpost to the website or blogs, where the detail is.4. Seize the moment- engage with followers in a timely way – leverage journalists andstaff in the field to provide real-time, engaging content.5. Be strategic – link to and follow other people in the service, industry and field.6. Be supportive – follow and retweet other users, link to news stories from partnersand they might reciprocate.7. Optimise your profile – make sure it contains relevant keywords and a link (TwitterList) to all company’s websites. @SomaziWW
  5. 5. 5 TWITTER GUIDELINES AND PRINCIPLES8. Personalise your page – use imagery and photos to bring the page to life9. Follow a content calendar – regular tweeting every day. Adjust timings depending onlocation of the followers.10.  Use hashtags - join in relevant Twitter conversations and trending topics by using#hashtags.11. Theme your conversations - consider focusing on one topic for a day or a week. Usea #hashtag within your tweets – e.g. #govdigistat.12. Ask questions - Use Twitter to conduct research, to glean ideas, to thank staff/departments and to ask questions of your followers.13. Include links to relevant web content - tweets containing a URL are three times morelikely to be retweeted. @SomaziWW
  6. 6. 6 TWITTER GUIDELINES AND PRINCIPLES 14. Measure your links’ popularity - Use free URL shorteners like whenever including a link. 15. Have one regular, daily tweet - Consider sharing a “Photo of the Day” or “News Item of the Day.” It gives you a chance to link back to your website or blog. 16. Be courteous - Respond to people when they mention you. Reply when people ask questions. Remember this is about two-way conversation. 17. Be succinct. Leave enough characters at the end of your tweet to enable people to manually retweet it. 18. Rephrase it, then tweet again. It’s OK to use the same tweet more than once, as long as it’s reworded and spread out. @SomaziWW
  7. 7. 7Creating a Twittercontent calender @SomaziWW
  8. 8. 8 WEEK view: example content calendar 12 - 18 12 Monday 13 Tuesday 14 Wednesday 15 Thursday 16 Friday 17 Saturday 18 SundayTwitter Event Opinion Topic Policy Release Nr of Tweets Personal Personal / RetweetsBlog X XSharing Video x X XcontentInfographics X XImages x x x @SomaziWW
  9. 9. 9 Conclusions •  Make sure your Twitter activity is aligned with the goals of your business •  Plan the topics ahead using a content calendar, and make sure your activities are compatible with other channels, such as Facebook, LinkedIn and blog posts •  Add value to the Twitter community, share interesting resources and news, communicate with others rather than being purely promotional @SomaziWW
  10. 10. 10 THE SOMAZI EFFECT Authors This presentation is a part of the SoMazi Social Ewa Media Resources series. For more presentations, @Ewajoan reports and learning materials, go to . SoMazi has offices in London, New York, Bergamo and Geneva. We’d love to hear from you. Marlies @MsSpijker E-mail: Facebook: Twitter: Pinterest: Clementina @CGZatSomazi