SlideShare a Scribd company logo

Buyers Journey and Teams Example.pdf

S
S

Maps Buyer Journey Tempate to Teams Features

Buyers Journey and Teams Example.pdf

1 of 4
Buyers Journey Stages Implemented Using Microsoft Teams
1
Stage Purpose Content Microsoft Teams
Awareness To attract the
attention and
curiosity of the
learners and make
them aware of the
benefits and
challenges of machine
learning.
- Pre-launch email
teaser
- Blog post: How
Machine Learning
Can Boost Your Sales
Performance
- Video: Machine
Learning 101: What
You Need to Know
- Infographic:
Machine Learning vs
Traditional
Programming:
What’s the
Difference?
- Post the teaser email as
an announcement in the
Channel that you create
for the program on
Teams. Refer the
screenshot above.
-Post Video on Streams
-Create infographic using
Sway or even powerpoint
and post it on the
channel.
Consideration
and Action
To educate and
engage the learners
with more in-depth
and personalized
content that can help
them make a decision
to enroll in and
complete your course.
At this stage, apart
from other
interactive learning
activities, start drip-
feeding any main
content on Machine
learning.
- Webinar: How to
Choose the Right
Machine Learning
Algorithm for Your
Problem
- Ebook: Machine
Learning for
Beginners: A Step-by-
Step Guide
- Organize the webinar on
Teams using the live
meeting or Webinar
meeting feature in Teams.
Much like you can on
Linkedin.
-Post ebook under the
File.
-Create a quiz around the
ebook.
Use Kahoot to create the
quiz and then give points
for each activity.
- Surveys – create
them using
Microsoft Forms
Buyers Journey Stages Implemented Using Microsoft Teams
2
- Quiz: How Much Do
You Know About
Machine Learning?
-Case study: How
Machine Learning
Helped XYZ Company
Increase Their Sales
by 50%
- Course videos (drip-
fed)
- Certificate of
completion: Machine
Learning for Pre-
Sales Professionals
- Survey: How Was
Your Experience with
Our Machine
Learning Course?
- Give them points
and praise for this.
- Email: Last Chance
to Join Our Machine
Learning Course for
Pre-Sales
Professionals
- Demo video: See
How Our Machine
Learning Course
Works
- Valentines Day ( can
be any relevant
occasion)
offer: Try Our
- Praise active users
using the Praise
app on Microsoft
Teams.
Present all the activities
as they are rolled out over
the weeks on the landing
page and on the channel
as announcements.
Buyers Journey Stages Implemented Using Microsoft Teams
3
Machine Learning
Course and earn
additional points
Upsell
To increase the
customer lifetime
value and revenue by
offering them more
value-added products
or services that can
help them advance
their machine
learning skills or apply
them to other
domains.
- Email:
Congratulations on
Completing Our
Machine Learning
Course! Here’s
What’s Next
- Video: How to
Apply Machine
Learning to Other
Domains
Or
-Expert coaching
session
- Webinar: How to
Advance Your
Machine Learning
Skills
- Other courses or
products (upsell or
cross-sell)
- You can offer post these
one on one or for all on
Microsoft Teams using
the announcement
feature, or one on one
chats
You can also send emails
via Teams or via Outlook
Advocacy
To turn customers
into advocates who
can promote your
course and your
brand to their
networks and
audiences.
- Email: Thank You
for Being Part of Our
Machine Learning
Community
- Video: How Our
Machine Learning
Course Changed My
Life
- Contest: Show Us
Your Machine
Learning Project
-Internal watercooler
mentions, ratings and
reviews, testimonials and
stories
- Videos can be posted
under File
- Contest – Can you use
the landing page to
make these
announcements.
It is simple to edit and
Buyers Journey Stages Implemented Using Microsoft Teams
4
- User generated
content (forum, blog,
gallery)
create the banners on
sharepoint.
solutionsforlearning

Recommended

Copy of Buyers Journey v1.0.2.docx - Presentation.pptx
Copy of Buyers Journey v1.0.2.docx - Presentation.pptxCopy of Buyers Journey v1.0.2.docx - Presentation.pptx
Copy of Buyers Journey v1.0.2.docx - Presentation.pptxSoFl2
 
Profitable Webinars Made Easy
Profitable Webinars Made EasyProfitable Webinars Made Easy
Profitable Webinars Made EasyJoan Mullally
 
Learncool - Angel Round Pitch
Learncool - Angel Round Pitch Learncool - Angel Round Pitch
Learncool - Angel Round Pitch Shishir Choudhary
 
Elearning For Firefighting Training
Elearning For Firefighting TrainingElearning For Firefighting Training
Elearning For Firefighting TrainingWayne Leitch
 
GymBrand Martial Arts App Presentation
GymBrand Martial Arts App PresentationGymBrand Martial Arts App Presentation
GymBrand Martial Arts App PresentationPulseTec Solutions
 
Converting PowerPoint to Interactive E-Learning with Storyline 360
Converting PowerPoint to Interactive E-Learning with Storyline 360Converting PowerPoint to Interactive E-Learning with Storyline 360
Converting PowerPoint to Interactive E-Learning with Storyline 360saikumarmba2023
 
Adobe Captivate Prime-Basics
Adobe Captivate Prime-BasicsAdobe Captivate Prime-Basics
Adobe Captivate Prime-BasicsAman Vohra
 

More Related Content

Similar to Buyers Journey and Teams Example.pdf

Netex learningCloud | learningPlay [EN]
Netex learningCloud | learningPlay [EN]Netex learningCloud | learningPlay [EN]
Netex learningCloud | learningPlay [EN]Netex Learning
 
672 team assignment 3 & final
672 team assignment 3 & final672 team assignment 3 & final
672 team assignment 3 & finalEdmond Lee
 
Trainer Partnership Simplilearn
Trainer Partnership SimplilearnTrainer Partnership Simplilearn
Trainer Partnership SimplilearnBeryl John
 
AngelPages+A4VB 23MAR2011
AngelPages+A4VB 23MAR2011AngelPages+A4VB 23MAR2011
AngelPages+A4VB 23MAR2011Barry James
 
6 Ways to Deliver More Engaging Training
6 Ways to Deliver More Engaging Training6 Ways to Deliver More Engaging Training
6 Ways to Deliver More Engaging TrainingHuman Capital Media
 
A social media strategy example for a bookshop
A social media strategy example for a bookshopA social media strategy example for a bookshop
A social media strategy example for a bookshopStuart G Hall (stuartgh)
 
Art of Product Management
Art of Product ManagementArt of Product Management
Art of Product ManagementDinesh Vernekar
 
GymBrand Presentation Fitness Club
GymBrand Presentation Fitness ClubGymBrand Presentation Fitness Club
GymBrand Presentation Fitness ClubPulseTec Solutions
 
Shift learning
Shift learningShift learning
Shift learningpeoplesh
 
Infosec IQ Essentials
Infosec IQ EssentialsInfosec IQ Essentials
Infosec IQ EssentialsInfosec
 
Infosec IQ Essentials
Infosec IQ EssentialsInfosec IQ Essentials
Infosec IQ EssentialsInfosec
 
Riipen_draft.pdf
Riipen_draft.pdfRiipen_draft.pdf
Riipen_draft.pdfNina Gad
 
Lithan's Edupreneurship Insights on 15th Jul 2015
Lithan's Edupreneurship Insights on 15th Jul 2015Lithan's Edupreneurship Insights on 15th Jul 2015
Lithan's Edupreneurship Insights on 15th Jul 2015LithanAcademy
 
Shelterland Services V2.1
Shelterland Services V2.1Shelterland Services V2.1
Shelterland Services V2.1Boesit
 
Digital Media Training: How to Increase Confidence When Selling Digital
Digital Media Training: How to Increase Confidence When Selling DigitalDigital Media Training: How to Increase Confidence When Selling Digital
Digital Media Training: How to Increase Confidence When Selling DigitalDigital Media Training
 
Danone challenge creative leadership-alexandra kine
Danone challenge  creative leadership-alexandra kineDanone challenge  creative leadership-alexandra kine
Danone challenge creative leadership-alexandra kinealexandrakine
 

Similar to Buyers Journey and Teams Example.pdf (20)

7 Step Guide to Developing Online Product Training
7 Step Guide to Developing Online Product Training7 Step Guide to Developing Online Product Training
7 Step Guide to Developing Online Product Training
 
Netex learningCloud | learningPlay [EN]
Netex learningCloud | learningPlay [EN]Netex learningCloud | learningPlay [EN]
Netex learningCloud | learningPlay [EN]
 
672 team assignment 3 & final
672 team assignment 3 & final672 team assignment 3 & final
672 team assignment 3 & final
 
10 Must-Do Tactics to Help Companies Rollout Integrated Primavera P6 Solutions
10 Must-Do Tactics to Help Companies Rollout Integrated Primavera P6 Solutions10 Must-Do Tactics to Help Companies Rollout Integrated Primavera P6 Solutions
10 Must-Do Tactics to Help Companies Rollout Integrated Primavera P6 Solutions
 
Trainer Partnership Simplilearn
Trainer Partnership SimplilearnTrainer Partnership Simplilearn
Trainer Partnership Simplilearn
 
AngelPages+A4VB 23MAR2011
AngelPages+A4VB 23MAR2011AngelPages+A4VB 23MAR2011
AngelPages+A4VB 23MAR2011
 
6 Ways to Deliver More Engaging Training
6 Ways to Deliver More Engaging Training6 Ways to Deliver More Engaging Training
6 Ways to Deliver More Engaging Training
 
A social media strategy example for a bookshop
A social media strategy example for a bookshopA social media strategy example for a bookshop
A social media strategy example for a bookshop
 
E Learning
E LearningE Learning
E Learning
 
Art of Product Management
Art of Product ManagementArt of Product Management
Art of Product Management
 
GymBrand Presentation Fitness Club
GymBrand Presentation Fitness ClubGymBrand Presentation Fitness Club
GymBrand Presentation Fitness Club
 
How to Develop Online Product Training Course
How to Develop Online Product Training CourseHow to Develop Online Product Training Course
How to Develop Online Product Training Course
 
Shift learning
Shift learningShift learning
Shift learning
 
Infosec IQ Essentials
Infosec IQ EssentialsInfosec IQ Essentials
Infosec IQ Essentials
 
Infosec IQ Essentials
Infosec IQ EssentialsInfosec IQ Essentials
Infosec IQ Essentials
 
Riipen_draft.pdf
Riipen_draft.pdfRiipen_draft.pdf
Riipen_draft.pdf
 
Lithan's Edupreneurship Insights on 15th Jul 2015
Lithan's Edupreneurship Insights on 15th Jul 2015Lithan's Edupreneurship Insights on 15th Jul 2015
Lithan's Edupreneurship Insights on 15th Jul 2015
 
Shelterland Services V2.1
Shelterland Services V2.1Shelterland Services V2.1
Shelterland Services V2.1
 
Digital Media Training: How to Increase Confidence When Selling Digital
Digital Media Training: How to Increase Confidence When Selling DigitalDigital Media Training: How to Increase Confidence When Selling Digital
Digital Media Training: How to Increase Confidence When Selling Digital
 
Danone challenge creative leadership-alexandra kine
Danone challenge  creative leadership-alexandra kineDanone challenge  creative leadership-alexandra kine
Danone challenge creative leadership-alexandra kine
 

More from SoFl2

ChatGPT CheatSheet For Learning and Development
ChatGPT CheatSheet For Learning and DevelopmentChatGPT CheatSheet For Learning and Development
ChatGPT CheatSheet For Learning and DevelopmentSoFl2
 
ChatGPT Cheatsheet for Learning and Development
ChatGPT Cheatsheet for Learning and DevelopmentChatGPT Cheatsheet for Learning and Development
ChatGPT Cheatsheet for Learning and DevelopmentSoFl2
 
Generative AI for Learning & Development
Generative AI for Learning & DevelopmentGenerative AI for Learning & Development
Generative AI for Learning & DevelopmentSoFl2
 
AI Foundation Responsiblities
AI Foundation Responsiblities AI Foundation Responsiblities
AI Foundation Responsiblities SoFl2
 
FOcus Areas.pdf
FOcus Areas.pdfFOcus Areas.pdf
FOcus Areas.pdfSoFl2
 
AI Agents.pdf
AI Agents.pdfAI Agents.pdf
AI Agents.pdfSoFl2
 
Prompt Output when executed on ChatGPT
Prompt Output when executed on ChatGPTPrompt Output when executed on ChatGPT
Prompt Output when executed on ChatGPTSoFl2
 
Buyer's Journey Table 1 Automation.pdf
Buyer's Journey Table 1 Automation.pdfBuyer's Journey Table 1 Automation.pdf
Buyer's Journey Table 1 Automation.pdfSoFl2
 
Loyal Learner Pipeline.pptx
Loyal Learner Pipeline.pptxLoyal Learner Pipeline.pptx
Loyal Learner Pipeline.pptxSoFl2
 

More from SoFl2 (9)

ChatGPT CheatSheet For Learning and Development
ChatGPT CheatSheet For Learning and DevelopmentChatGPT CheatSheet For Learning and Development
ChatGPT CheatSheet For Learning and Development
 
ChatGPT Cheatsheet for Learning and Development
ChatGPT Cheatsheet for Learning and DevelopmentChatGPT Cheatsheet for Learning and Development
ChatGPT Cheatsheet for Learning and Development
 
Generative AI for Learning & Development
Generative AI for Learning & DevelopmentGenerative AI for Learning & Development
Generative AI for Learning & Development
 
AI Foundation Responsiblities
AI Foundation Responsiblities AI Foundation Responsiblities
AI Foundation Responsiblities
 
FOcus Areas.pdf
FOcus Areas.pdfFOcus Areas.pdf
FOcus Areas.pdf
 
AI Agents.pdf
AI Agents.pdfAI Agents.pdf
AI Agents.pdf
 
Prompt Output when executed on ChatGPT
Prompt Output when executed on ChatGPTPrompt Output when executed on ChatGPT
Prompt Output when executed on ChatGPT
 
Buyer's Journey Table 1 Automation.pdf
Buyer's Journey Table 1 Automation.pdfBuyer's Journey Table 1 Automation.pdf
Buyer's Journey Table 1 Automation.pdf
 
Loyal Learner Pipeline.pptx
Loyal Learner Pipeline.pptxLoyal Learner Pipeline.pptx
Loyal Learner Pipeline.pptx
 

Recently uploaded

Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...BalmerLawrie
 
Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptFalak Naaz
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Ahmad El-Saeed
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfwomenworldmagazine
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC FoundationAdriannaBednarz
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsمعا الى الافضل
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
Website development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxWebsite development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxtecheorsolutions22
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertzTheseo Expertz
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxDeanClark42
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024Typhon 666
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfwomenworldmagazine
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...Other13
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 

Recently uploaded (20)

Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
 
Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf ppt
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdf
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC Foundation
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profits
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
Website development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxWebsite development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptx
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptx
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 

Buyers Journey and Teams Example.pdf

  • 1. Buyers Journey Stages Implemented Using Microsoft Teams 1 Stage Purpose Content Microsoft Teams Awareness To attract the attention and curiosity of the learners and make them aware of the benefits and challenges of machine learning. - Pre-launch email teaser - Blog post: How Machine Learning Can Boost Your Sales Performance - Video: Machine Learning 101: What You Need to Know - Infographic: Machine Learning vs Traditional Programming: What’s the Difference? - Post the teaser email as an announcement in the Channel that you create for the program on Teams. Refer the screenshot above. -Post Video on Streams -Create infographic using Sway or even powerpoint and post it on the channel. Consideration and Action To educate and engage the learners with more in-depth and personalized content that can help them make a decision to enroll in and complete your course. At this stage, apart from other interactive learning activities, start drip- feeding any main content on Machine learning. - Webinar: How to Choose the Right Machine Learning Algorithm for Your Problem - Ebook: Machine Learning for Beginners: A Step-by- Step Guide - Organize the webinar on Teams using the live meeting or Webinar meeting feature in Teams. Much like you can on Linkedin. -Post ebook under the File. -Create a quiz around the ebook. Use Kahoot to create the quiz and then give points for each activity. - Surveys – create them using Microsoft Forms
  • 2. Buyers Journey Stages Implemented Using Microsoft Teams 2 - Quiz: How Much Do You Know About Machine Learning? -Case study: How Machine Learning Helped XYZ Company Increase Their Sales by 50% - Course videos (drip- fed) - Certificate of completion: Machine Learning for Pre- Sales Professionals - Survey: How Was Your Experience with Our Machine Learning Course? - Give them points and praise for this. - Email: Last Chance to Join Our Machine Learning Course for Pre-Sales Professionals - Demo video: See How Our Machine Learning Course Works - Valentines Day ( can be any relevant occasion) offer: Try Our - Praise active users using the Praise app on Microsoft Teams. Present all the activities as they are rolled out over the weeks on the landing page and on the channel as announcements.
  • 3. Buyers Journey Stages Implemented Using Microsoft Teams 3 Machine Learning Course and earn additional points Upsell To increase the customer lifetime value and revenue by offering them more value-added products or services that can help them advance their machine learning skills or apply them to other domains. - Email: Congratulations on Completing Our Machine Learning Course! Here’s What’s Next - Video: How to Apply Machine Learning to Other Domains Or -Expert coaching session - Webinar: How to Advance Your Machine Learning Skills - Other courses or products (upsell or cross-sell) - You can offer post these one on one or for all on Microsoft Teams using the announcement feature, or one on one chats You can also send emails via Teams or via Outlook Advocacy To turn customers into advocates who can promote your course and your brand to their networks and audiences. - Email: Thank You for Being Part of Our Machine Learning Community - Video: How Our Machine Learning Course Changed My Life - Contest: Show Us Your Machine Learning Project -Internal watercooler mentions, ratings and reviews, testimonials and stories - Videos can be posted under File - Contest – Can you use the landing page to make these announcements. It is simple to edit and
  • 4. Buyers Journey Stages Implemented Using Microsoft Teams 4 - User generated content (forum, blog, gallery) create the banners on sharepoint. solutionsforlearning