Twitter, Crisis, & Authority: The Role of @QPSMedia during the Queensland Floods


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Paper presented by Frances Shaw at the Association of Internet Researchers conference, Seattle, 11-13 Oct. 2011.

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Twitter, Crisis, & Authority: The Role of @QPSMedia during the Queensland Floods

  1. 1. Panel paper – IR 12.0 2011 <ul><li>Twitter, Crisis, & Authority: The role of @QPSMedia during the Queensland floods </li></ul><ul><li>Frances Shaw </li></ul><ul><li>Kate Crawford </li></ul><ul><li>Jean Burgess </li></ul><ul><li>Axel Bruns </li></ul>
  2. 2. Context - Toowoomba <ul><li>December 2010 – January 2011 </li></ul><ul><li>Acute period – 10-12th January </li></ul><ul><li>Toowoomba & Lockyer Valley area </li></ul><ul><li>State capital Brisbane </li></ul>
  3. 3. Context – Lockyer Valley
  4. 4. Context – Brisbane & Ipswich <ul><li>December 2010 – January 2011 </li></ul><ul><li>Acute period – 10-12th January </li></ul><ul><li>Toowoomba & Lockyer Valley area </li></ul><ul><li>State capital Brisbane </li></ul>
  5. 5. Social media <ul><li>#qldfloods </li></ul><ul><li>@QPSMedia </li></ul>
  6. 6. Typology <ul><li>Information </li></ul><ul><ul><li>Advice/Instructions </li></ul></ul><ul><ul><li>Situational Information </li></ul></ul><ul><ul><li>Requests for Information (Crowd-sourcing) </li></ul></ul>
  7. 7. Typology <ul><li>Media sharing </li></ul><ul><ul><li>News media updates </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul><ul><li>Help & Fundraising </li></ul><ul><ul><li>Help </li></ul></ul><ul><ul><li>Fundraising </li></ul></ul>
  8. 8. Typology <ul><li>Direct Experience </li></ul><ul><ul><li>Personal narrative and eyewitness reports </li></ul></ul><ul><li>Reactions & discussion </li></ul><ul><ul><li>Adjunctive discussion </li></ul></ul><ul><ul><li>Personal reaction </li></ul></ul><ul><ul><li>Thanks / praise and gratitude </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><li>Meta-analysis </li></ul></ul>
  9. 9. Types of Communication
  10. 10. Changing patterns... <ul><li>9-10th January </li></ul><ul><li>Situational information </li></ul><ul><li>Evacuation information </li></ul><ul><li>RT @QPSmedia: Anyone living near Lockyer creek should IMMEDIATELY evacuate to higher ground #thebigwet #qldfloods </li></ul>
  11. 11. Changing patterns... <ul><li>11th January </li></ul><ul><li>Advice </li></ul><ul><li>Mythbusting </li></ul><ul><li>RT @QPSmedia: Please remember your elderly and infirm neighbours as this flooding crisis continues #thebigwet #qldfloods </li></ul>
  12. 12. Changing patterns... <ul><li>11th January </li></ul><ul><li>Advice </li></ul><ul><li>Mythbusting </li></ul><ul><li>RT @QPSmedia: Do you know where your children are? DON'T let children play in flood waters! #QldFloods #TheBigWet </li></ul>
  13. 13. Changing patterns... <ul><li>12th January </li></ul><ul><li>RT @QPSmedia please stop sightseeing along Kingsford Smith Drive. Water rising quickly you'll be stranded </li></ul><ul><li>13th January </li></ul><ul><li>RT @QPSmedia: Do NOT spread rumours. The 2-hourly media conferences have correct info. Wivenhoe dam is ABSOLUTELY safe #QldFloods #TheBigWet </li></ul>
  14. 14. Changing patterns... <ul><li>14th January </li></ul><ul><li>RT @QPSmedia: Reminder – looting carries a double penalty to usual stealing charges (maximum ten years imprisonment) #QldFloods #TheBigWet </li></ul><ul><li>RT @QPSmedia: Beware of scams: there are reports of fake flood donation collections and charities. #qldfloods #thebigwet </li></ul>
  15. 15. Tweet resonance
  16. 16. Rumour management <ul><li>” mythbusting” series </li></ul><ul><li>RT @QPSmedia: Flood myth buster #6: Brisbane CBD is NOT being evacuated </li></ul><ul><li>RT @QPSmedia: Flood myth buster #7: public transport is not closing down at 2pm in the Brisbane CBD </li></ul>
  17. 17. Rumour management <ul><li>From #qldfloods </li></ul><ul><li>RT @ibeau: All public transport in the CBD has been stopped #qldfloods #thebigwet </li></ul><ul><li>RT @couriermail: Unconfirmed reports Central Station in Brisbane closing at 2pm today. Advise to leave CBD. #qldfloods </li></ul>
  18. 18. Rumour management <ul><li>Community co-operation </li></ul><ul><li>a gentle reminder that there are lots of speculation getting around twitter re #qldfloods @QPSmedia is def worth checking for accuracy </li></ul><ul><li>In order to prevent mistruths and speculation follow @qpsmedia and @612brisbane #qldfloods </li></ul>
  19. 19. Thanks & Gratitude <ul><li>Have to say QLD Police (@QPSmedia) are doing a stellar job using social channels to keep everyone updated </li></ul><ul><li>Good job by @QPSmedia and media outlets. This is what twitter is for </li></ul><ul><li>Show 'em how its done Qld Police @QPSMedia Excellent use of Social Media in #qldfloods </li></ul>
  20. 20. Thanks & Gratitude <ul><li>@QPSmedia Thank you for using twitter to keep everyone up to date. And for clearing up all the misinformation so quickly #qldfloods </li></ul><ul><li>Follow @QPSmedia for correct and constant information. Especially for those directly affected. Doing a great job. #qldfloods </li></ul><ul><li>Others have said it ill echo.. @qpsmedia was/is a phenomenal success at delivering timely and verified info during the #qldfloods </li></ul>
  21. 21. Summary of themes <ul><li>Rumour management </li></ul><ul><li>Thanks, praise, and gratitude </li></ul>