Political Networks on Twitter: Tweeting the Queensland State Election

Axel Bruns
Axel BrunsProfessor at Digital Media Research Centre, Queensland University of Technology
Political Networks on Twitter:
Tweeting the Queensland State
Election
Axel Bruns, Stephen Harrington, and Tim Highfield
Queensland University of Technology
Brisbane, Australia
@snurb_dot_info | @_StephenH | @timhighfield
http://mappingonlinepublics.net/
THE 2012 QUEENSLAND STATE ELECTION

• Main contestants:
   –   Australian Labor Party (ALP), led by Premier Anna Bligh
   –   Liberal / National Party (LNP), led by Campbell Newman
   –   Australian Greens
   –   Katter’s Australian Party


• Key Dates:
   – 19 Feb. 2012: election called by Governor of Queensland
   – 24 March 2012: election day
TWITTER AND THE ELECTION

• Twitter and Australian politics:
   –   Day-to-day discussion dominated by small group (#auspol)
   –   Substantial, broad use in 2010 federal election (#ausvotes)
   –   #ausvotes activity focussed around election day itself
   –   By now, significant number of accounts by politicians and parties

• Twitter and the Queensland election:
   –   Substantial number of candidate accounts
   –   Few accounts with significant activity during campaign
   –   Indicative of party directives to candidates to create accounts?
   –   Limited use of relevant hashtags (#qldvotes, #qldpol)
#AUSPOL




          Follower/followee network:
          ~120,000 Australian Twitter users
          (of ~950,000 known accounts by early 2012)
          colour = #auspol tweets, size = indegree
#AUSVOTES




            Follower/followee network:
            ~120,000 Australian Twitter users
            (of ~950,000 known accounts by early 2012)
            colour = #ausvotes tweets, size = indegree
#QLDPOL




          Follower/followee network:
          ~120,000 Australian Twitter users
          (of ~950,000 known accounts by early 2012)
          colour = #qldpol tweets, size = indegree
#QLDVOTES




            Follower/followee network:
            ~120,000 Australian Twitter users
            (of ~950,000 known accounts by early 2012)
            colour = #qldvotes tweets, size = indegree
CANDIDATE ACTIVITIES: TWEETS SENT
TWEETING STYLES OF MAJOR ACCOUNTS
THE REAL
    CAMPBELL?

•   5 March 2012:
     •   Newman sets up
         ‘personal’
         @CD_Track
         account
         (Can Do on Track)
     •   Discontinued after
         ten tweets
CANDIDATE ACTIVITIES: TWEETS RECEIVED
(indegree 10+, edge colour = target)
CANDIDATE NETWORKS
CANDIDATE NETWORKS
CONCLUSIONS

• Twitter in the 2012 Queensland state election:
   – Substantial push to get candidates tweeting, but mixed take-up
   – Clear differences in tweeting styles: PR vs. engagement
   – ALP significantly more active than LNP
   – Candidate interaction divided by party lines, with few exceptions:
     talking about, not to, opponents; supporting leader and party
   – Strong take-up by voters: substantial @mentions of accounts
   – Focus mainly on leading (and problem) candidates
   – But: few genuine conversations between candidates and voters

• Consider the context:
   – Landslide election, long foreseen – no need for LNP to engage
   – Social media use may be very different in tight contests
http://mappingonlinepublics.net/
@snurb_dot_info
@jeanburgess
@_StephenH
@DrTNitins
@timhighfield
@cdtavijit
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Political Networks on Twitter: Tweeting the Queensland State Election

  • 1. Political Networks on Twitter: Tweeting the Queensland State Election Axel Bruns, Stephen Harrington, and Tim Highfield Queensland University of Technology Brisbane, Australia @snurb_dot_info | @_StephenH | @timhighfield http://mappingonlinepublics.net/
  • 2. THE 2012 QUEENSLAND STATE ELECTION • Main contestants: – Australian Labor Party (ALP), led by Premier Anna Bligh – Liberal / National Party (LNP), led by Campbell Newman – Australian Greens – Katter’s Australian Party • Key Dates: – 19 Feb. 2012: election called by Governor of Queensland – 24 March 2012: election day
  • 3. TWITTER AND THE ELECTION • Twitter and Australian politics: – Day-to-day discussion dominated by small group (#auspol) – Substantial, broad use in 2010 federal election (#ausvotes) – #ausvotes activity focussed around election day itself – By now, significant number of accounts by politicians and parties • Twitter and the Queensland election: – Substantial number of candidate accounts – Few accounts with significant activity during campaign – Indicative of party directives to candidates to create accounts? – Limited use of relevant hashtags (#qldvotes, #qldpol)
  • 4. #AUSPOL Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #auspol tweets, size = indegree
  • 5. #AUSVOTES Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #ausvotes tweets, size = indegree
  • 6. #QLDPOL Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #qldpol tweets, size = indegree
  • 7. #QLDVOTES Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #qldvotes tweets, size = indegree
  • 9. TWEETING STYLES OF MAJOR ACCOUNTS
  • 10. THE REAL CAMPBELL? • 5 March 2012: • Newman sets up ‘personal’ @CD_Track account (Can Do on Track) • Discontinued after ten tweets
  • 12. (indegree 10+, edge colour = target)
  • 15. CONCLUSIONS • Twitter in the 2012 Queensland state election: – Substantial push to get candidates tweeting, but mixed take-up – Clear differences in tweeting styles: PR vs. engagement – ALP significantly more active than LNP – Candidate interaction divided by party lines, with few exceptions: talking about, not to, opponents; supporting leader and party – Strong take-up by voters: substantial @mentions of accounts – Focus mainly on leading (and problem) candidates – But: few genuine conversations between candidates and voters • Consider the context: – Landslide election, long foreseen – no need for LNP to engage – Social media use may be very different in tight contests