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Outreach and Co-Curation: Engaging with Library Users


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Presented at the State Library of Western Australia, 28 April 2010, and the State Library of South Australia, 30 April 2010.

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Outreach and Co-Curation: Engaging with Library Users

  1. 1. Outreach and Co-Curation: Engaging with Library Users Assoc. Prof. Axel Bruns ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology [email_address] – – @snurb_dot_info
  2. 2. Social Media <ul><li>Working definition: </li></ul><ul><ul><li>Websites which build on Web 2.0 technologies to provide space for in-depth social interaction, community formation, and the tackling of collaborative projects. </li></ul></ul><ul><li> Social media = Web 2.0 technologies + Community </li></ul>
  3. 3. <ul><li>Image by barjack </li></ul>
  4. 4. Threat or Opportunity? <ul><li>Threats? </li></ul><ul><ul><li>explosion in content creation </li></ul></ul><ul><ul><ul><li>new sources of quality content (e.g. blogs, wikis) </li></ul></ul></ul><ul><ul><li>competing knowledge structures </li></ul></ul><ul><ul><ul><li>self-organising knowledge communities </li></ul></ul></ul><ul><li>Opportunities? </li></ul><ul><ul><li>explosion in collaborative metadata generation </li></ul></ul><ul><ul><ul><li>everyday ‘coolfinding’ (Mark Pesce) points to quality content </li></ul></ul></ul><ul><ul><li>self-organising knowledge communities </li></ul></ul><ul><ul><ul><li>rapid prototyping of new knowledge structures </li></ul></ul></ul>
  5. 5. Image by XKCD
  6. 6. <ul><li>Decline of traditional roles in the value chain: </li></ul><ul><ul><li>producer  distributor  consumer </li></ul></ul><ul><li>Decline of stable content forms and formats </li></ul>Beyond Content Production
  7. 7. <ul><li>Image by </li></ul><ul><li>spierzchala </li></ul>
  8. 8. Image by zota
  9. 9. Anyone Can Write, Edit, Publish, … <ul><li>(as producer) </li></ul><ul><li>produser </li></ul><ul><li>(as user) </li></ul><ul><li>this is produsage </li></ul>content content
  10. 10. ( )
  11. 11. Key Principles <ul><li>Shared across collaborative social media environments: </li></ul><ul><ul><li>Open Participation, Communal Evaluation: the community as a whole, if sufficiently large and varied, can contribute more than a closed team of producers, however qualified </li></ul></ul><ul><ul><li>Fluid Heterarchy, Ad Hoc Meritocracy: produsers participate as is appropriate to their personal skills, interests, and knowledges; this changes as the produsage project proceeds </li></ul></ul><ul><ul><li>Unfinished Artefacts, Continuing Process: content artefacts in produsage projects are continually under development, and therefore always unfinished; their development follows evolutionary, iterative, palimpsestic paths </li></ul></ul><ul><ul><li>Common Property, Individual Merit: contributors permit (non-commercial) community use of their intellectual property, and are rewarded by the status capital </li></ul></ul>
  12. 12. Image by B Rosen
  13. 13. Opportunities for Libraries: Outreach <ul><li>Outreach: </li></ul><ul><ul><li>Use social media for updates – viral marketing </li></ul></ul><ul><ul><li>Build loyal communities around library activities </li></ul></ul><ul><ul><li>Build digital / social media / produsage literacies </li></ul></ul><ul><ul><li>Encourage users to become content creators </li></ul></ul><ul><li>Smart Services CRC Social Media Reports: </li></ul><ul><ul><li>1 – State of the Art ( ) </li></ul></ul><ul><ul><li>2 – User Engagement Strategies </li></ul></ul><ul><ul><li>( ) </li></ul></ul>
  14. 14. Building Communities <ul><li>Communities are concentric: </li></ul>Marginal members General members Community leaders
  15. 15. Success in Social Media <ul><li>Engaging with produsage communities: </li></ul><ul><ul><li>Be open. </li></ul></ul><ul><ul><li>For users (access) and with users (transparency). </li></ul></ul><ul><ul><li>Seed community processes by providing content and tools. </li></ul></ul><ul><ul><li>Model desired behaviour, assist productive participation. </li></ul></ul><ul><ul><li>Support community dynamics and devolve responsibilities. </li></ul></ul><ul><ul><li>Engage promising community leaders as they emerge. </li></ul></ul><ul><ul><li>Don’t exploit the community and its work. </li></ul></ul><ul><ul><li>Utilising their contributions is fine, but you don’t own your users. </li></ul></ul>
  16. 16. <ul><li>Image by Maproom Systems </li></ul>
  17. 17. Opportunities for Libraries? <ul><li>Co-Curation: </li></ul><ul><ul><li>Harness users to identify community interests </li></ul></ul><ul><ul><li>Collaborate with users who are enthusiasts for specific topics </li></ul></ul><ul><ul><li>Track new developments across areas of interest </li></ul></ul><ul><ul><li>Work with users to curate produsage content </li></ul></ul><ul><ul><li>Librarian expertise as added value for produsage content </li></ul></ul><ul><ul><li>Encourage community leaders to pursue professional careers </li></ul></ul>
  18. 18. ( )
  19. 19. Folksonomies <ul><li>Golder & Huberman , 2005 </li></ul>
  20. 20. Evaluating Folksonomies <ul><li>Visualisations of individual users’ tagging patterns, by Kunal Anand </li></ul>
  21. 21. National Library + Flickr = Re-Picture Australia
  22. 22. Image by KingDaveRa
  23. 23. Image by
  24. 24. Growing the Community <ul><li>Encouraging constructive participation: </li></ul>leaders number of members status marginal members encourage commitment model desirable behaviour
  25. 25. Harness Community <ul><li>Community knowledge is key: </li></ul><ul><ul><li>Enthusiasts help cover those areas which ‘real’ experts miss </li></ul></ul><ul><ul><li>Human knowledge too broad and diverse to rely on specialists alone </li></ul></ul><ul><li>Towards a creative economy: </li></ul><ul><ul><li>Need staff skilled in co-curating and adding value to produsage content </li></ul></ul><ul><ul><li>Opportunity for enthusiasts to develop professional careers </li></ul></ul>Image by greenpeace.italia
  26. 26. Viral Marketing <ul><li>Axel Bruns </li></ul><ul><li>Associate Professor </li></ul><ul><li>ARC Centre of Excellence for Creative Industries and Innovation </li></ul><ul><li>Creative Industries Faculty </li></ul><ul><li>Queensland University of Technology </li></ul><ul><li>Brisbane, Australia </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: </li></ul><ul><li>Twitter: @snurb_dot_info </li></ul><ul><li>Produsage: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Blogs, Wikipedia, Second Life, and Beyond:From Production to Produsage (Peter Lang, 2008) </li></ul>