Introduction: New Media Technologies Dr Axel Bruns [email_address]
Working with New Media <ul><li>Key concepts from Virtual Cultures: </li></ul><ul><ul><li>  Data     Information     Know...
Working in New Media <ul><li>Convergence Culture (Henry Jenkins): </li></ul><ul><ul><li>DIY, participatory culture (especi...
Produsage in Context content development space set up by community or company to harbour produsage (e.g. Wikimedia Foundat...
New Media Careers <ul><li>What you need to know: </li></ul><ul><ul><li>content creation </li></ul></ul><ul><ul><ul><li>e.g...
Some Examples <ul><li>Trendwatching.com </li></ul><ul><ul><li>newsletter / consultancy on new and emerging trends (esp. on...
Plan    Build    Maintain <ul><li>What you need: </li></ul><ul><ul><li>strong collaboration skills – esp. in fluid, larg...
First Steps <ul><li>Unit materials: </li></ul><ul><ul><li>read Bruns chs. 1-2 for this week </li></ul></ul><ul><ul><li>rea...
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New Media Technologies (KCB202 Week 1 Lecture)

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Week 1 Lecture for KCB202 New Media Technologies in the Creative Industries Faculty at Queensland University of Technology, semester 2/2008.

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New Media Technologies (KCB202 Week 1 Lecture)

  1. 1. Introduction: New Media Technologies Dr Axel Bruns [email_address]
  2. 2. Working with New Media <ul><li>Key concepts from Virtual Cultures: </li></ul><ul><ul><li> Data  Information  Knowledge  Wisdom (‘DIKW’) </li></ul></ul><ul><ul><li> Finding  Evaluating  Understanding </li></ul></ul><ul><ul><li> Sharing </li></ul></ul><ul><ul><li>Data  Information: Finding relations between data </li></ul></ul><ul><ul><li>Information  Knowledge: Evaluating patterns in the relations </li></ul></ul><ul><ul><li>Knowledge  Wisdom: Understanding the underlying principles </li></ul></ul><ul><ul><li>Information  Communication  Collective Intelligence Sharing your knowledge and understanding </li></ul></ul>
  3. 3. Working in New Media <ul><li>Convergence Culture (Henry Jenkins): </li></ul><ul><ul><li>DIY, participatory culture (especially enabled through new media technologies) </li></ul></ul><ul><ul><li>media consumers become media creators and distributors </li></ul></ul><ul><ul><li>repurposing, remixing, mashing up content (“Rip. Mix. Burn.”) </li></ul></ul><ul><li>Produsage: </li></ul><ul><ul><li>no fixed producer / consumer roles – everyone can be a produser </li></ul></ul><ul><ul><li>collaborative DIY outcomes are always temporary, never finished </li></ul></ul><ul><ul><li>shift of business from selling finished products to offering support services </li></ul></ul>(as producer) produser (as user) content content
  4. 4. Produsage in Context content development space set up by community or company to harbour produsage (e.g. Wikimedia Foundation; Google; SourceForge) commercial / non-profit harvesting of user-generated content (e.g. The Sims , Wikipedia on CD-ROM) commercial / non-profit services to support produsage (e.g. Red Hat, SourceForge) commercial activities by users themselves, harnessing the hive (e.g. support services, consultancies, content sales) initial IP contributions from individuals, the public domain, or commercial sources collaborative, iterative, evolutionary, palimpsestic user-led content development valuable, often commercial-grade content is created Produsage Environment (populated by produsers)
  5. 5. New Media Careers <ul><li>What you need to know: </li></ul><ul><ul><li>content creation </li></ul></ul><ul><ul><ul><li>e.g. as journalists, copywriters, artists, knowledge workers, etc. </li></ul></ul></ul><ul><ul><ul><li>finding  evaluating  understanding  sharing </li></ul></ul></ul><ul><ul><li>content management </li></ul></ul><ul><ul><ul><li>e.g. research related to your job, internal company materials, public Web information </li></ul></ul></ul><ul><ul><ul><li>managing information and knowledge bases </li></ul></ul></ul><ul><ul><li>community coordination </li></ul></ul><ul><ul><ul><li>e.g. building strong user (customer) relations, encouraging users to become produsers </li></ul></ul></ul><ul><ul><ul><li>managing user expectations and enthusiasm, managing participation processes </li></ul></ul></ul><ul><ul><li>planning  building  maintaining social media spaces and their information </li></ul></ul>
  6. 6. Some Examples <ul><li>Trendwatching.com </li></ul><ul><ul><li>newsletter / consultancy on new and emerging trends (esp. online) </li></ul></ul><ul><ul><li>“ Generation C”, “Customer-Made”, “Lifecaching”, “Minipreneurs”, … </li></ul></ul><ul><ul><li>network of 8,000+ Springspotters , tracking ideas through Springwise </li></ul></ul><ul><ul><li>“ crowdsourcing”, “coolfinding” processes managed by Trendwatching staff </li></ul></ul><ul><li>Think MTV Street Team ’08 </li></ul><ul><ul><li>citizen journalism reporting on U.S. presidential election (and beyond) </li></ul></ul><ul><ul><li>uncovering new stories and covering unusual points of view </li></ul></ul><ul><ul><li>51 young citizen reporters throughout the U.S., using mobile media technologies </li></ul></ul><ul><ul><li>publication and discussion managed by MTV staff </li></ul></ul><ul><li>How do they negotiate between commercial and community interests? </li></ul><ul><ul><li>(plus: content quality, intellectual property, legal liability, social dynamics, …) </li></ul></ul>
  7. 7. Plan  Build  Maintain <ul><li>What you need: </li></ul><ul><ul><li>strong collaboration skills – esp. in fluid, large, and unfamiliar teams </li></ul></ul><ul><ul><li>evaluate and build on the work of others, contribute your own </li></ul></ul><ul><ul><li>detailed topic knowledge and overview of big picture and wider context </li></ul></ul><ul><li>What we’ll do: </li></ul><ul><ul><li>maintain: evaluate and update existing new media wiki (assignment 1 – in small teams, due week 5) </li></ul></ul><ul><ul><li>plan: plan social media site on a given topic, using Ning.com (assignment 2 – whole tute class, first stage due week 8) </li></ul></ul><ul><ul><li>build / maintain: develop and manage social media site (assignment 3 – whole tute class, final stage due week 14) </li></ul></ul>
  8. 8. First Steps <ul><li>Unit materials: </li></ul><ul><ul><li>read Bruns chs. 1-2 for this week </li></ul></ul><ul><ul><li>read Flew ch. 5 for next week </li></ul></ul><ul><ul><li>get familiar with KCB202 Blackboard site </li></ul></ul><ul><ul><li>listen to week 1 podcast with further assessment information </li></ul></ul><ul><li>Tutorials: </li></ul><ul><ul><li>starting in week 2 – make sure you’re enrolled </li></ul></ul><ul><ul><li>first class will introduce the KCB202 wiki and start assignment 1 process </li></ul></ul><ul><li>Week 2 podcast and lecture: </li></ul><ul><ul><li>listen to podcast ahead of the lecture </li></ul></ul><ul><ul><li>Christy Collis lecture on collaboration and social networking strategies </li></ul></ul>

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