Social media is the collective of online communications channels
dedicated to community-based input, interaction, content-sharing and
Integrated Marketing Communication
Advantage and Disadvantage of
o Definition of Social Media
o Classification of social media platforms.
o Disadvantage and advantage in Entertainment,
Education, Business and Marketing
What is Social Media?
It is computer-mediated technologies that allow individuals,
companies, NGOs, governments, and other organizations to view,
create and share information, ideas, career interests, and other forms of
The idea that social media are defined by their ability to bring people
together has been seen as too broad a definition
Educational & Professional
Social Media Platform
Social Media Platform
o Example like Facebook, Instagram, Snapchat
o People forget talking on phone more. They wish birthdays on Facebook.
o People do text and drive
o On twitter people do not communicate , they talk what they believe.
o Good for information but how do you know information is right or
o People post there opinion without researching about it.
o Self esteem goes down as people start comparing themselves.
o Privacy Concerns
Disadvantage of Social Media in Entertainment
o Instagram is great platform to showcase photography.
o You are connected with people.
o Created lot of employment.
o Easy analysis of data on social media.
o Great platform for advertising.
o Anyone can make money on it.
o Social media connect people to government.
Advantage of Social Media in Entertainment
o Some researchers have correlated heavy Internet use with greater
impulsivity, less patience, less tenacity, and weaker critical thinking
o Shorter vocabulary like lol, Ty, thx
o Encourages exploitation and abuse: We all know that social
networking is a product of technology and technology brings new
kinds of crime.
o Behavioural tendencies and consequences: It's much easier for young
people to verbally abuse each other online than it is face to face.
Disadvantage of Social Media in Students
o It encourage students to interact with each other, share ideas and
to express their creativity.
o Establish enduring relationships with real people.
o Social media can provide a richer experience for resources.
Videos, resource websites, and tutorials can be shared very easily
with the entire classroom at the click of the button.
o It is easier for them just to communicate online and not in
o Example Quora, Behance, Youtube, Pinterest
Advantage of Social Media in Students
o Increase brand awareness and loyalty: When you have a presence on social
media, you make it easier for your customers to find and connect with you.
o Cheaper marketing tool
o Worldwide Connectivity
o Exposes brand to bigger audience.
o Run targeted ads with real-time results: Social ads are an inexpensive way
to promote your business and distribute content.
o Increase website traffic and search ranking: One of the biggest benefits of
social media for business is using it to increase your website traffic.
Advantage of Social Media in Business
o Customer can approach directly to the company.
o Gain valuable customer insights:You can gather information
across all your social networks in real time allowing you to
gauge customer sentiment, find the conversations happening
around your brand, and run real-time reports.
o Coverage: Internet advertising is ideal for businesses with a national
or international target market and large-scale distribution capabilities.
o Low Cost: The low costs of electronic communication reduce the
cost of displaying online advertisements compared to offline ads
o Multimedia: Advertisers have a wide variety of ways of presenting
their promotional messages, including the ability to convey images,
video, audio, and links.
Advantage of Social Media in Advertising
o False Feedback: Chances of false feedback on social media platforms
are much higher than other forms of advertising
o Time: Social media marketing requires patience as well as long term
o Bad Branding: The wrong online brand strategy can doom a
company, and put you at a huge viral social disadvantage.
Disadvantage of Social Media in Advertising
Social Media made it easier for people to express themselves but a coin
has two sides. Social media is broader than Facebook and twitter. It is a
great platform for learning as well. If one uses it efficiently, it can result
in a positive way.