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Brief Insight to BTS.pdf

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Brief Insight to BTS.pdf

  1. 1. BTS A Journey of Failure to Success
  2. 2. so now who is BTS ?
  3. 3. Well, every 95 out of 100 may know by their now streaming popularity, they are arguable the most successful boy band of this generation. There is no music act or group in the history of the Korean music industry that has been able to cross over and dominate the international music market like BTS. This seven-member music group led the Korean Wave into the United States and in the process broke several sales records. BTS is the first Korean act to reach number one on the US Billboard 200 with their highly successful album, “Love Yourself: Tea”.
  4. 4. BTS, or Bangtan Boys, is a seven-member South Korean music group. This successful boy band was formed in Seoul in 2010. They have a popular unique musical style which encompasses a variety of genres. Also, they are well known for their lyrics, which focuses on themes of troubles of school-age youth, loss, the journey towards loving oneself, individualism, and mental health. The Bangtan Boys is the first Korean group to receive a certification from the Recording Industry Association of America (RIAA) for their hit single “Mic Drop”. While this is the very common description hoewver just like roses has thornes...their journey to success was a path of thornes leading to a garden of roses.
  5. 5. Being a Korean pop Idol is not at easy as many people think. People who aspire to be idols must get into a company whether it be auditioning or being scouted. After auditioning/scouted the person must work hard and train for many years, before they can even debut. And even after debuting their success is never guaranteed.
  6. 6. The boys released their debut single album 2 Cool 4 Skool, on June 12, 2013. This album was the first installment in their School Trilogy, a series of mini-albums with the theme of “a defiant teenager”. The lead single “No More Dream”, reached number 124 in Korea the music chart before falling off the charts. Their second single “We Are Bulletproof Pt. 2” failed to chart and was considered a big flop. 2 Cool 4 Skool sold over 145,000 copies and was not a hit commercially. The album’s lyrics mainly focused on the criticism of the society that diminishes their dreams, misunderstanding, and prejudices towards them, and their worries and readiness to succeed.
  7. 7. Around a year after their debut, fans formed an official fan club called "A.R.M.Y." to support BTS. Around a year after BTS debuted in 2013, their official fan club came together. The fan club, called "A.R.M.Y.," is short for "Adorable M.C. for Youth." Jiye Kim teaches at a high school in Sydney, Australia, during the day but volunteers her time — sometimes up to 15 hours a day around an album release — to translate BTS content in English for fans around the world. She says she's forged many friendships from interacting with other fans through social media and feels that volunteering her time to translate content is a way of giving back to the community.
  8. 8. After debut BTS did not have it easy, Not only was their company suffering financially and so were they. All 7 boys had to share one dorm and never had enough money to hire sets or actors.
  9. 9. Their breakthrough happened in two stages: first in South Korea and then in the US. Well,....
  10. 10. Fans often reference BTS’s first win on South Korean music programme The Show in 2015 as a huge turning point in their story. The winning single I Need U not only represented a significant stylistic departure for the boys, but also earned them widespread recognition.
  11. 11. In 2017, the band won the award for top social artist at the Billboard Music Awards. At the time, it was already a big enough deal that BTS were invited to the ceremony. But to beat out the likes of Justin Bieber, Selena Gomez and Ariana Grande? Suddenly, the mainstream US press could see that BTS were leading a phenomenon that deserved recognition.
  12. 12. The South Korean superstars also enlisted some of the West’s biggest artists for various collaborations, including Nicki Minaj, The Chainsmokers’ Andrew Taggart, Steve Aoki, Halsey, Becky G, Lauv, Sia, Megan Thee Stallion, Coldplay and many more . “I’m very lucky to be collaborating with BTS,” Aoki told the Post in an interview last month. “But it’s like, collaborating with me I don’t think was moving a needle for them, so to speak. We were just having fun, and it’s making it exciting and colourful and different.”
  13. 13. “It’s so powerful that a non-dominant language is globally renowned,” Aoki said. “[The songs] are almost 90 per cent Korean-based. So it’s an absolute bone chiller – it makes your hair [stand up] when you realise you don’t need to speak the dominant language to really get into the hearts and minds of people.” It is also worth noting that BTS haven’t had to drop their Korean lyricism to find an American audience.
  14. 14. BTS also made history when RM gave a speech at the United Nations last year. He spoke about his hardships as a young person trying to find himself, and encouraged young people to find their inner voice. Then he introduced a new concept to the “love yourself” theme: “speak yourself”. “The most impressive part of Army is that they practise the ‘Love Myself’ campaign not simply for their idols but really for themselves,” Choi said.
  15. 15. BTS was appointed as the Special Presidential Envoy for Future Generations and Culture by the former President of South Korea, Mr. Moon, in 2021. They were awarded with diplomatic passports and accompanied the President and his wife to the UNGA to give a speech about the struggles of “the Covid Generation”. The septet's appointment as Presidential Envoys cemented their position as cultural and national assets, making them the next generation of leaders.
  16. 16. “BTS and Army are not in a hierarchical relationship, with BTS simply providing thoughts to Army. Rather, they are in a dialectical relationship in which Army also inform BTS about gender issues, racism and world history. They are growing up together.” And I truely believe that. Not only they have grown to stardom but have also inspired many rookkies idols who were and are ARMYs and also other people inside and outside the fandom to strive for their dreams.
  17. 17. Like many K-POP groups before them, BTS has grown to be a true inspiration for rookie groups. Over their short time in the industry, BTS was able to do things beyond the expectations of K-POP and make their place in the global music industry. From a rookie group from a small company to one of the biggest influences in music worldwide, the boys of BTS have proven to be a powerful force that only continues to grow.
  18. 18. I hope this inspires you as much as it inspired me and to not give up and believe in yourself.

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