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Profiting From SEO and Social Media


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Profiting From SEO and Social Media

  1. 1. Enterprise MarketingManagementProfiting from Search & Social Media
  2. 2. Snapt Answers your Questions 2 • How to outperform competitors online? • How to capitalize on Search & Social media? • How to decrease your cost per lead? • How to monitor online conversion activity? • How to increase revenue and profitability?©2010 Snapt, Inc. All Rights Reserved
  3. 3. About Snapt 3 • Snapt provides search engine and social media optimization services • Attracts online prospects from organic listings on Google and Yahoo and drive them to your customer’s branch Web site • Also provides presence on social media Web sites such as CraigsList, Facebook and MySpace as additional lead generation tools • Primary Focus is to create additional leads at a lower cost than traditional marketing • Snapt uses many industry best practices as well as proprietary practices to achieve goals • Snapt has been in the largest Consumer industry for 10+ years • Know the Online Marketing business from both sides (B2B & B2C) • Search Engine Optimization field for over 10+ years • Current Customers span 82 markets • Patented Process©2010 Snapt, Inc. All Rights Reserved
  4. 4. Identifying the Opportunity 4 The 10 most popular domains ~= 40% percent of all page views on the Web • Nearly half of those views were from the Google and Yahoo alone – WOW ! • 3,000,000+ searches a day for consumer centric and applicable services • And that’s just in the top 10… Top 10 Web 2.0: #1: Google (Search) #2: Yahoo (Search) #3: Bing (Search) #4: YouTube (Social) #5: Windows Live (Search) #6: MySpace (Social) #7: Facebook (Social) #9: Wikipedia (Social)©2010 Snapt, Inc. All Rights Reserved
  5. 5. How Snapt Drives Revenue 5 • Google ranks web pages and social media based on relevancy of content, etc. • Optimized properly, you show up in FREE listings NOT PAID • Higher rankings = more traffic • More accurate = qualified traffic • Qualified Traffic = more leads • More leads = more customers • Bottom Line - Optimization = More leads for less money©2010 Snapt, Inc. All Rights Reserved
  6. 6. Snapt’s Proven Rollout Process 6 • Define the success • Research Competition • Create SMM Strategies with Client • Write SMM Plan that achieves objectives • Design system • Develop/Update Landing Pages • Create/Update Content, Meta data, etc. • Implement SMO Strategies and Tactics • Deploy the system • Launch & Host SMM System w/ tracking code (Sites/Pages) • Submit to Google and Yahoo • Submit to an additional 200+ Social Media Outlets • Discover the Results • Monitor Online Behaviors (location, interest, visibility) • Monitor Results : Place > Traffic > Conversion > Monetize • Ongoing analysis of trends for ongoing improvements©2010 Snapt, Inc. All Rights Reserved
  7. 7. What is a Landing Page? 7 ABC©2010 Snapt, Inc. All Rights Reserved
  8. 8. Snapt Services & Benefits 8 • Design, Optimize & Socialize (EN&SP) SEO Benefits • Edit Once Content Mgmt. System • Write / Syndicate Company News SEO Plan Creators • Drive Leads through Optimized Pages • Artificial Intelligence automates ongoing optimization so you don’t have to • Customers find your community near top Engines • Track keyword & preference to improve • Craigslist Specials updated twice weekly craigslist • Robust Feed & Tweet management • Prospects can subscribe for Promotions • Lead Management of all Prospect Lists Collectors • Send promotions via RSS to prospects Social Media Plan • Create / Manage Pages social networks Social Media Benefits • Track / Report New Member connections • Promote specials to all members Joiners • Create Slide Videos using Photos • Track User Preference & Referrals • Videos syndicated on social sites Spectators • Read customer ratings/reviews • Monitor Ratings / Update Accordingly Critics • Create, Update & Post specials & News • Respond to customer comments • Setup / add call to actions click throughs • Create / Report Social Conversion Leads©2010 Snapt, Inc. All Rights Reserved
  9. 9. SEO Only - Roll Out Process 9 1 Your Site Now … NOT Optimized = Competitor gets Search Leads 2 An Optimized Landing Page is then ranked by Google, MSN & Yahoo to drive traffic to multiple communities Ongoing refinement enables Snapt to increase the number of qualified leads over a longer period of time to reduce cost per lead & lease 4©2010 Snapt, Inc. All Rights Reserved
  10. 10. SEO & Social Plan - Roll Out Process 10©2010 Snapt, Inc. All Rights Reserved
  11. 11. Getting Started 11 Steps & Scope Include . . .• One Time Setup Fee = Depending on Services• Research & Strategies = Mutually Agreed Upon• Launch Program within 4 weeks (TERM: 12 mo.)• Typical Results within 60-90 Days (Reviewed Monthly)©2010 Snapt, Inc. All Rights Reserved
  12. 12. Thank You 12 Keith Caven Chief Executive Officer Snapt, Inc. 877-264-2727©2010 Snapt, Inc. All Rights Reserved