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This month’s
must reads in
Hotel Data
& Analytics
News
www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürste...
As the summer season comes to a close and people
return from their holidays, we start to catch up on
missed news, updated ...
Find out more about what we do:
visit us at www.snapshot.travel
We put together this guide to how to use Google Analytics for a hotel, including detailed examples of UTM
tagging, e-comme...
Skift created this super cool interactive-ish chart to map some of the big players in Hotel Tech.
Definitely worth a close...
They say 80% of your future business will come
from 20% of your current customers. Customer
retention should be a top prio...
David Chestler of Siteminder gives an interesting look at the potential future of hospitality tech,
including what the fut...
It’s always good to keep up on the
developments in how shoppers are using (and
feeling) about OTAs. Tnooz compiled some
ke...
As one of the world’s fastest growing chains, Yotel’s has always been ahead of the curve with
hospitality technology, and ...
We teamed up with SiteMinder to put together this useful guide on how to use your hotel's channel manager,
booking engine,...
THE NEW
ITB BERLIN - HALL 8.1 / 127
HOTEL ANALYTICS
BOOK A DEMO
Hello.
My name is Toni.
I’ve been a Director of Sales and ...
With just one hotel up and running, Virgin hotels have
already made a big splash. By embracing innovative
digital marketin...
MEWS, the PMS company, recently took to their blog
to highlight their PMS, but the post also includes an
interesting and w...
Here are some clever things you can do to boost your hotel website today, from design to proper
linking. These are seven b...
THE NEW
ITB BERLIN - HALL 8.1 / 127
HOTEL ANALYTICS
Learn more
Today, the ability to extract value out of Big Data is
crucial for hotels. Hotels have access to many tools
that can help ...
We teamed up with StayNTouch and Lightspeed for a new blog series investigating cloud
technology in hospitality. This firs...
Continuing in our series with StayNTouch and Lightspeed is the great post by
Lightspeed. In it, they offer an overview of ...
In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads i...
At SnapShot, we believe hoteliers should have
a right to their data, and a right to use it
intelligently. That's why we bu...
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Hotel Data and Analytics News - Aug 2016

SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

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Hotel Data and Analytics News - Aug 2016

  1. 1. This month’s must reads in Hotel Data & Analytics News www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin
  2. 2. As the summer season comes to a close and people return from their holidays, we start to catch up on missed news, updated developments, and industry growth. In fact, a lot has happened in hotel tech over the summer. Cloud computing is slowly but surely making its way into hospitality, and savvy hotels are using it to get a clearer idea of their customers and their businesses. Hotels like Yotel and Virgin Hotels are interesting examples of a new “disruptive” set of hotels. Plus, you don’t need to be an expert to get a better handle on Google Analytics for hotels, or even your data in general. All this and much more in this month’s edition of our monthly news round up. Hope you enjoy. Regards, Clay, Martin, and the SnapShot team Editorial A monthly recap of hotel data and analytics news
  3. 3. Find out more about what we do: visit us at www.snapshot.travel
  4. 4. We put together this guide to how to use Google Analytics for a hotel, including detailed examples of UTM tagging, e-commerce setup, and a free reference doc. There are other guides out there, but we made this one because we felt there was a need for an explicitly useful guide. Take a look! Read on our blog
  5. 5. Skift created this super cool interactive-ish chart to map some of the big players in Hotel Tech. Definitely worth a closer look. Check out Skift’s Travel Tech 250! Read on Skift Skift Travel Tech 250
  6. 6. They say 80% of your future business will come from 20% of your current customers. Customer retention should be a top priority in order for your business to survive. Here are some tips on how to keep it up and stay in the game. Learn more here How to Improve Customer Retention in 2016: 10 Best Practices (Infographic)
  7. 7. David Chestler of Siteminder gives an interesting look at the potential future of hospitality tech, including what the future might hold for OTAs, distribution, and more. Find out more Hotel Distribution, OTAs, and the Future Of Hotel Technology
  8. 8. It’s always good to keep up on the developments in how shoppers are using (and feeling) about OTAs. Tnooz compiled some key takeaways from a recent Phocuswright study that looks at exactly that. Read on Tnooz The State of Online Travel Agency Bookings in Charts
  9. 9. As one of the world’s fastest growing chains, Yotel’s has always been ahead of the curve with hospitality technology, and they've got big plans ahead of them. Learn how they’re “disrupting” hospitality in this interesting profile in Digiday. Read on Digiday How Yotel is Disrupting the Hotel Industry
  10. 10. We teamed up with SiteMinder to put together this useful guide on how to use your hotel's channel manager, booking engine, and web traffic data to understand your customers. If you want some easy-to-understand steps for how to start using your data this is the post to read. Read on our blog
  11. 11. THE NEW ITB BERLIN - HALL 8.1 / 127 HOTEL ANALYTICS BOOK A DEMO Hello. My name is Toni. I’ve been a Director of Sales and Marketing in hotels for more years than I can remember. I recently came across SnapShot and loved the Analytics tool. So much so that I’m now giving demos and helping hotels learn about it. If you want to find out more about analytics, book a demo today and I’ll show you how SnapShot Analytics can help you better manage your hotel.
  12. 12. With just one hotel up and running, Virgin hotels have already made a big splash. By embracing innovative digital marketing and a responsive booking engine, Virgin’s further raising the bar for hoteliers who want to look further into the future of the industry. This one’s a nice one to compare with the earlier Yotel piece. Take a look and see what we mean! Read more on Tnooz How Virgin Hotels’ Digital Marketing Strategy has taken Shape
  13. 13. MEWS, the PMS company, recently took to their blog to highlight their PMS, but the post also includes an interesting and well-written perspective on the current state of hotel technology. Read on MEWS’s blog A Painless PMS Switch – Dream or Reality?
  14. 14. Here are some clever things you can do to boost your hotel website today, from design to proper linking. These are seven behind-the-scenes tricks you can do today to go beyond basic SEO “tricks” to improve your hotel website. Read on Tnooz Seven Critical Elements for a Successful Hotel Website
  15. 15. THE NEW ITB BERLIN - HALL 8.1 / 127 HOTEL ANALYTICS Learn more
  16. 16. Today, the ability to extract value out of Big Data is crucial for hotels. Hotels have access to many tools that can help them give them a sizeable edge. Here are five ways you can capitalize off of recent Big Data innovations. Read on InsideBigData How Hotels Are Now Benefiting From Big Data
  17. 17. We teamed up with StayNTouch and Lightspeed for a new blog series investigating cloud technology in hospitality. This first post by StayNTouch looks at how cloud tech can boost your hotel's bottom line. Read on StayNTouch’s blog 4 Ways Cloud Technology Boosts Your Hotel's Bottom Line
  18. 18. Continuing in our series with StayNTouch and Lightspeed is the great post by Lightspeed. In it, they offer an overview of what “the cloud” actually is and how it is changing the hospitality industry. Read on Lightspeed’s blog How The Cloud is Disrupting The Hospitality Industry
  19. 19. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month. Some great reads in here including articles on hotel tech integrations, how hotels are evolving, an oral history of travel, and our hotel tech insiders, (plus much more). Until next time. Read on our blog Hotel Data & Analytics News - July 2016 Our Recap from Last Month
  20. 20. At SnapShot, we believe hoteliers should have a right to their data, and a right to use it intelligently. That's why we built SnapShot Analytics. Analytics is a cloud-based hotel analytics tool that presents a comprehensive overview of your hotel data on a powerful yet intuitive dashboard. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, and social media stats. Dig as deep as you want, or keep it surface level for immediately actionable intelligence. Click below to learn more about us. Learn more About Us Everything you need to see, nothing you don’t. HOTEL ANALYTICS www.snapshot.travel This Hotel Data and Analytics monthly news roundup is brought to you by Clay, Martin, and the SnapShot team. SIGN UP Did we miss something? Feedback always welcome at news@snapshot.travel

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