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Snap: The seven deadly sins of social media marketing

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For marketers social media can drive engagement, increase customer loyalty and brand awareness and boost sales and business development leads. But to get the best results, you need to be savvy with your social strategy. Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.

Published in: Marketing, Social Media
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Snap: The seven deadly sins of social media marketing

  1. SEVEN
  2. You may be committing some cardinal sins when it comes to social media marketing.
  3. driveengagement increasecustomerloyaltyandbrandawareness boostsalesandbusinessdevelopmentleads For marketers, social media can… But to get the best results, you need to be savvy with your social strategy. Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.
  4. driveengagement increasecustomerloyaltyandbrandawareness boostsalesandbusinessdevelopmentleads For marketers, social media can… But to get the best results, you need to be savvy with your social strategy. Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.
  5. driveengagement increasecustomerloyaltyandbrandawareness boostsalesandbusinessdevelopmentleads For marketers, social media can… But to get the best results, you need to be savvy with your social strategy. Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.
  6. driveengagement increasecustomerloyaltyandbrandawareness boostsalesandbusinessdevelopmentleads For marketers, social media can… But to get the best results, you need to be savvy with your social strategy. Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.
  7. date of Last Post: 1 MONTH AGO NOTPOSTINGOFTENENOUGH.
  8. date of Last Post: 1 MONTH AGO NOTPOSTINGOFTENENOUGH. Posting once every week, fortnight or month? You may be losing out on valuable opportunities to drive sales, interact directly with clients and keep your brand front and centre.
  9. In order to get the most out of social media, it’s important to invest time in the creation of a content calendar.
  10. Don’t have time to update each platform every day? Make like a savvy marketer and schedule your posts ahead of time. In order to get the most out of social media, it’s important to invest time in the creation of a content calendar.
  11. POSTINGWAYTOOMUCH.
  12. POSTINGWAYTOOMUCH. On the opposite end of the spectrum, if you are updating Facebook three times a day or tweeting every 10 minutes, you’re probably posting too much.
  13. Rather than engaged clients, you’ll end up with annoyed ones – or worse, you could even get reported for spam.
  14. Rather than engaged clients, you’ll end up with annoyed ones – or worse, you could even get reported for spam.
  15. DON’TKNOWHOWFREQUENTLYTOPOST? Here are some good rules of thumb for each platform. Make sure to experiment to see what works for your followers!
  16. Twitter: No more than once per hour. Facebook: No more than twice a day. LinkedIn and Google+: No more than twice a day. Platforms like Instagram and Pinterest come down to more trial and error.
  17. POSTINGHIGHLYBRANDED ORPROMOTIONALCONTENT-ALLTHETIME.
  18. POSTINGHIGHLYBRANDED ORPROMOTIONALCONTENT-ALLTHETIME. Do you like it when your Facebook friend posts 20 selfies a day? Continually posting promotional or branded content is the business equivalent.
  19. Make sure to intersperse brand messaging with fun, unique content or creative made-for-social memes or images that resonate with your community. Savethatpromotionallanguage forspecialoffers.
  20. NOTLISTENINGTO ORDELETINGCUSTOMERCOMPLAINTS.
  21. NOTLISTENINGTO ORDELETINGCUSTOMERCOMPLAINTS. Social media has democratised business and it places your services front and centre. It can be difficult to keep track of complaints across all your social channels, but managed correctly it can be used to your advantage.
  22. Put your great customer service on display, and respond to complaints in a timely and friendly manner. If handled well, complaining clients might wind up being your greatest brand advocates.
  23. HASHTAGGINGEVERYTHINGTHATISTRENDING.
  24. HASHTAGGINGEVERYTHINGTHATISTRENDING. It’s one thing to create content specifically for a trending topic. It’s another to hijack trending hashtags with no context, or #add a #million #hashtags to every piece of #content.
  25. Rather than envying other brands’ social reach or copying their timely content, plan in advance with your own content calendar. Always be ready to respond to trending topics, but only if they are relevant to your industry or clients.
  26. Rather than envying other brands’ social reach or copying their timely content, plan in advance with your own content calendar. Always be ready to respond to trending topics, but only if they are relevant to your industry or clients. A little research goes a long way!
  27. TRYINGTOBEONALLSOCIAL NETWORKS ATONCEANDINTHESAMEWAY. TRYINGTOBEONALLSOCIAL NETWORKS ATONCEANDINTHESAMEWAY.
  28. TRYINGTOBEONALLSOCIAL NETWORKS ATONCEANDINTHESAMEWAY. TRYINGTOBEONALLSOCIAL NETWORKS ATONCEANDINTHESAMEWAY. There are so many social media platforms out there that it can seem overwhelming to try to be on top of it all. While it’s tempting to just schedule the same content across all platforms, it’s important to remember…
  29. Socialmediaisallaboutschedulingtheright thingattherighttimeontherightplatform Use INSTAGRAM to show beautiful images or videos of new products. On FACEBOOK, videos, links and galleries are a recipe for social success. On TWITTER, make your tweet more compelling by adding visuals, tempting links to additional information and hashtags.
  30. Socialmediaisallaboutschedulingtheright thingattherighttimeontherightplatform Use INSTAGRAM to show beautiful images or videos of new products. On FACEBOOK, videos, links and galleries are a recipe for social success. On TWITTER, make your tweet more compelling by adding visuals, tempting links to additional information and hashtags.
  31. Socialmediaisallaboutschedulingtheright thingattherighttimeontherightplatform Use INSTAGRAM to show beautiful images or videos of new products. On FACEBOOK, videos, links and galleries are a recipe for social success. On TWITTER, make your tweet more compelling by adding visuals, tempting links to additional information and hashtags.
  32. Socialmediaisallaboutschedulingtheright thingattherighttimeontherightplatform Use INSTAGRAM to show beautiful images or videos of new products. On FACEBOOK, videos, links and galleries are a recipe for social success. On TWITTER, make your tweet more compelling by adding visuals, tempting links to additional information and hashtags.
  33. NOTGIVINGBACKTO YOURCOMMUNITY.
  34. NOTGIVINGBACKTO YOURCOMMUNITY. Social media is a great way to connect directly with your community, and it can definitely increase leads or sales. However, as with all relationships, it’s a two-way street.
  35. THANKYOUPROMOTION areclientsspreadingthewordaboutyour brandorinteractingwithyou?
  36. THANKYOUPROMOTION areclientsspreadingthewordaboutyour brandorinteractingwithyou? Make sure to say thanks to clients on social media through special offers, promotions or discounts. Trust us – it’ll pay off in the long run!
  37. contactsnapformoreinformationon thebestwaystomarketto yourcurrentandpotentialclients.

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