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Using Inbound & Social Marketing to Generate Leads and Revenue


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These slides are an excerpt from a webinar called "Generating Revenue from Inbound and Social Marketing" you can see the replay here

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Using Inbound & Social Marketing to Generate Leads and Revenue

  1. 1. The Next 10 Minutes… 1. Who’s that lady & Where is she from? 2. What does SnapApp’s Marketing Mix Look Like? 3. Example of Inbound & Social Content Campaign 4. Results: Impact on Leads & Revenue@Snap_App @AmberSte 1
  2. 2. Amber Stevens Director of Marketing at (a Pangea Media innovation) Demand Gen Manager & Lead Nurturing at Eloqua Global Marketing Programs Manager at Unica Corp (now an IBM company)@Snap_App @AmberSte 2
  3. 3. FacebookWebsiteBlogMobileAd UnitEmail@Snap_App @AmberSte 3
  4. 4. Broad Category Adoption@Snap_App @AmberSte 4
  5. 5. SnapApp Marketing Mix@Snap_App @AmberSte 5
  6. 6. Case Study 1 Review Search Traffic Queries 43% of searches included “facebook” 2 Gap Analysis & Content PlanCreate new SEO Pages Develop Webinar Series eBooks & Guides 6
  7. 7. Case Study 2 Content PlanGuide Blog Post Topics…with SEO friendly Titles 7
  8. 8. Case Study 3 Distribute & Engage EVERYWHERE!SnapApp’son Facebook forLead Generation SnapApp’s in Blog Posts for Sharing & Engagement 8
  9. 9. Case Study3 Distribute & Engage EVERYWHERE! 9
  10. 10. Case Study 4 Repurpose (some more) & Nurture Leads 10
  11. 11. Inbound & Social ResultsQ3 201124% of Revenue $Q4 201139% of Revenue+50% increase in #Inbound Leads Q/Q $Q1 201258% of Revenue+157% increase in #Inbound Leads Q/Q $@Snap_App @AmberSte 11
  12. 12. Inbound Check-List1. Start with Search Data for content ideas & opportunities!2. Optimize blog post titles for search phrases3. Consider post frequency – the more you post, the more referral traffic you’ll see4. Create Once, Distribute EVERYWHERE5. Remember to be Engaging with Shareable, Interactive Content6. Repurpose Content to help Nurture Leads 12
  13. 13. Try SnapApp for Free! Go to capabilities/facebook- landing-page for your FREE Facebook Landing Page App for: • Coupons & Special Offers • About Us or Welcome Pages • Video Pages, and more!@Snap_App @AmberSte 13