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How to layer interactive content into marketing campaigns

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At SnapApp, we get the most out of our marketing campaigns by layering in interactive experiences alongside static content, enticing our audience to keep opening our emails and engaging with our content. In this webinar with Senior Customer Success Manager Ali Noel and Marketing Manager Vanessa Porter, you'll learn our best practices for expanding and extending every marketing campaign with interactive content.

Learn more: http://www.snapapp.com/webinar/how-layer-interactive-content-your-marketing-campaigns

Published in: Marketing
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How to layer interactive content into marketing campaigns

  1. 1. How to Layer Interactive Content into your Marketing Campaigns WEBINAR
  2. 2. Welcome! Sr. Manager, Customer Success anoel@snapapp.com ALI NOEL Marketing Manager vporter@snapapp.com VANESSA PORTER @Snap_App #SnapAppSuccess snapapp.com/blog
  3. 3. How to Layer Interactive Content into your Marketing Campaigns WEBINAR
  4. 4. AGENDA | 1.  What Is Interactive Content 2.  Anatomy of a Marketing Campaign 3.  Breakdown of Component 4.  The Tale of 2 Campaigns… 5.  Questions
  5. 5. Introduc)on   INTERACTIVE CONTENT DEFINED...   THE BENEFITS:
  6. 6. Where To Start Where do I begin? How do I start leveraging interactive content? THE PROBLEM Start with what you have. Layer interactive content into your existing programs. THE SOLUTION
  7. 7. Setting The Record Straight INTERACTIVE CONTENT
  8. 8. THE MARKETING PUZZLE PPC S O C I A L ADS EMAIL EVENTS CONTENT INTERACTIVE CONTENT Setting The Record Straight
  9. 9. Part  I   REVIEW | The Anatomy of a Marketing Campaign
  10. 10. Anatomy  of  an  Integrated  Marke)ng  Campaign   I.  Ideate   II.  Create  a  Plan   I.  Audience   II.  Timeline  &  Flow   III.  Asset  Building   III.  Execu)on   IV.  Measure   V.  Repeat   OUTLINE:   A  TRADITIONAL     MARKETING  CAMPAIGN   ASSET  BUILD        CORE  THEME        (ASSET  or  IDEA)                LEAD  GEN   PROMOTION   (BROAD)   PROMOTION   (TARGETED)  
  11. 11. Campaign  Asset  Rela)onship   SOCIAL   Promoted  via   Driving  to   CORE ASSET TARGETED PROMOTION BROAD PROMOTION BROAD PROMOTION LEADGEN
  12. 12. Part  II   BREAKDOWN | Components of a Marketing Program
  13. 13. Core  Theme   CORE  THEME   CORE THEME | The Keystone of your Campaign
  14. 14. Lead  Gen   LEAD  GEN   LEAD GEN | Your Name Vacuum
  15. 15. Promo)on   PROMOTION   (TARGETED)   PROMOTION   (BROAD)   @ PROMOTION | Your Bullhorn
  16. 16. Part  III   LET’S COMPARE | Traditional Campaigns vs. Interactive Content Campaigns
  17. 17. Let’s Compare | Traditional Marketing Campaign
  18. 18. Let’s Compare | Interactive Marketing Campaign
  19. 19. ★  Bite-sized, Consumable Content ★  Dialogue + Value Exchange ★  Added Leadgen Opportunities ★  Dual Promotion ★  Stronger Calls-to-Action ★  Longer Campaign Shelf Life ★  Increased Website Stickiness ★  Greater Virality Summary TAKEAWAYS:
  20. 20. Thank You! Sr. Manager, Customer Success anoel@snapapp.com ALI NOEL Marketing Manager vporter@snapapp.com VANESSA PORTER @Snap_App #SnapAppSuccess snapapp.com/blog

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