Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Rolling Stones Trivia Quiz Engages Time LIFE's Facebook Fans


Published on

Time LIFE has created a Facebook trivia quiz - based on the popular rock band The Rolling Stones - to attract and test the knowledge of their "Ultimate Fans." Along with like gating and links to free content, see what else Time LIFE did with their app to be our Featured SnapApp for this week.

View the full blog post here:

  • Be the first to comment

  • Be the first to like this

How Rolling Stones Trivia Quiz Engages Time LIFE's Facebook Fans

  1. 1. How Time LIFE uses Interactive Content to Engage Users Featured SnapApp: The Rolling Stones Ultimate Fan Facebook @Snap_App 855-SNAP-APP
  2. 2. Time LIFE creates a generational collection of iconic, professional photography that gives readers a visual experience through the past and the presentWith SnapApp, they have created a Facebook quiz in order to engage their Facebook audience, increase referral traffic to other TIME related sites & drive sales
  3. 3. Why is Time LIFE’s app the Featured SnapApp of the week?
  4. 4. Like-Gate: Users must “like” thepage before taking the quiz Cross Promotion: Promotion for – by providing a link to – Time LIFE’s Rolling Stones book
  5. 5. Link to Free Content: 5-page except from Time LIFE’s Rolling Stones book, free of cost Answers in Results Page: Gives users the opportunity to see the correct answers without having to use additional clicks Q&A Share Text:Custom share text messagewith 1st quiz question in-text
  6. 6. Will your app be the next Featured SnapApp? Contact us or open a FREE account at: @Snap_App 855-SNAP-APP SnapApp is a self-service marketing platform that empowers you to build sweepstakes, quizzes, coupons, & more to engage fans across both social media and the web