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Chapter 7/Blogger Relations PowerPoint/Sara Surber


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For my PR Issues & Trends course, my professor actually had the students teach the class. We were reading chapters from "Putting the Public Back in Public Relations" and giving presentations over the subject material.

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Chapter 7/Blogger Relations PowerPoint/Sara Surber

  1. 1. Chapter 7Blogger Relations<br />Sara Surber<br />
  2. 2. The New Influencers<br /><ul><li>With new PR comes new influencers
  3. 3. One of those influencers is blogging.
  4. 4. “The difference between bloggers and journalist is the medium they use to reach people”.
  5. 5. Blogging is one of the “great disrupters in media” because it gives anyone with the ability to type a voice.</li></li></ul><li>Blogging In Not Just Blah, Blah, Blah<br /><ul><li>“blogging is an important evolution not only in citizen journalism, but in publishing in general”.
  6. 6. Blogging goes beyond the people who use it to rant or boost their egos.
  7. 7. “Blogging is just an on-line printing press with the inherent capability for others to discover and stay connected to relevant content and the communities that help them thrive.”
  8. 8. “ As one of the main drivers in the new world of Social Media, blogging has done nothing less then change everything in the PR profession.”</li></ul> <br />Johnson and Johnson Baby Camp event 2008<br /> <br />
  9. 9. Not Every Blog Is Created Equal<br /><ul><li>Well- respected publications such as Business Week, The New York Times, The Wall Street Journal, and USA Today monitor the blogosphere to gain a better understanding of the type of people who follow blogs.
  10. 10. Blogs range from personal experiences to full on reporting on numerous topics.</li></li></ul><li>Different Methods of Monitoring Blogs<br /><ul><li>Useful Tools:</li></ul>Traffic:,<br />Ensuing Conversations (memes): BlogPulse<br />Number of Subscribers: Google Reader, Feed Burner<br />How they grasp their industry: Radian6, BuzzLogic<br /><ul><li>Top ranked bloggers represent the thought leaders by the readers.
  11. 11. TechCrunch ( can send nearly 10,000 visitors to a site with in 24 to 48 hours.</li></li></ul><li>One Hot Topic<br /><ul><li>New job positions are opening up for people who understand the art f blogging.
  12. 12. Many people believe that if you blog “you must understand company value, propositions, marketing, consumer relations.”
  13. 13. Bloggers must know their audience and have an understanding of what they want.</li></li></ul><li>In a Nutshell<br /><ul><li>Tips for a successful PR Blog:</li></ul>“You know who you are talking to and why what you represent matters to them and their readers.”<br />“You specifically packaged a story to their preference.” <br />“You are an expert in the field in which you work, and you are knowledgeable about the playing field and the players who also define the space.”<br />“You’re positioned as a resource instead of a PR spammer.”<br />