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Basic Type

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Basic introduction to typography.

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Basic Type

  1. 1. BASICTYPOGRAPHYCOLORIMAGELAYOUTFORMAT
  2. 2. HISTORYBRIEF WALKTHROUGH
  3. 3. CLASSIFICATION TYPE SYSTEMBlock GothicRoman Script
  4. 4. CHOOSING WHICH FONTSans SerifSerif
  5. 5. SIZE & LAYOUT WHICH FONT CONT rast Fibonacci numbers0+1=1, 1+1=2, 1+2=3, 2+3=5, 8, 13, 21, 34, 54, 88, 142…
  6. 6. ANATOMY OF THE CHARACTER er t e r nd gh de lin ei ce en se 1. Serif 5. Overlengde (acender) H De Ba Ac x- 2. x-høyde (x-hight) 6. Bunse 3. Grunnstrek/Stamme 7. Hårstrek (hairline) 4. Underlengde (decender) 8. Modulering 5.Typography x-Height1. 6. 2. 4. 7. 8. 3.
  7. 7. } PARAMETERS DIGITAL TOOL BOX • Font (Helvetica NEUE) • Style (45 Thin) • Size (31 pt)Character • Leading (37,2 pt) • Tracking • Kerning (WA) • Alignment (left)Paragraph • Indents
  8. 8. COMPUTER FONTS DIGITAL SUITCASEType 1 (PostScript)TrueType FontOpenType Font Font Book Font Explorer X
  9. 9. DON’T DO... TYPE RULES• Only 3 fonts• Don’t stretch / squeeze• Capital letters for heading• Read the text• Careful with centered text• Spelling, stupd
  10. 10. LEGIBILITY CROSS PUBLISHINGPAPIR – MOBIL – SCREEN – FAX
  11. 11. Resources I love typography http://ilovetypography.com/ Typophile http://www.typophile.com/ DaFont http://www.dafont.com/ What typehttp://new.myfonts.com/WhatTheFont/

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