Radio can effectively be used to reinforce brands and is great for call to action campaignsAn effective campaign delivers the concept and doesn’t try to explain too much,it will drive listeners to your website for more in information. It builds share of mind and offers a call to action. Ac neilson have release stats that in the rural sector 50% are moderate-heavy Radio listeners.
Tell the red Jelly Bean Story
Farmers are getting online, to research, read reviews they are more than ever becoming an informed buyer.They are using new technolgies every day such as, Gps tracking systems for effluent spraying, so are becoming increasing up t o date with the latest technologiesDiary Farmers report in daily to Fonterra on the website Fencepost, about milk quality and volumes, so are better internet user than sheep and beef farmers, but all are embracing this new world we live in . Ac neilson have recently release data that 37% of rural users are being moderate-heavy internet users
The Farming Show also posts regular updates on it’s Facebook page and twitter account and encourage interaction with their audience through with their 1200 followers.Using these new mediums to interact with our audience, we are able to get a better understanding of what makes the tick and then how to engage with them, leading to better digital products
The Farming Show
The Farming ShowThe country’s longest-running (18 years) dedicated daily Farming radioprogrammeHosted by Jamie Mackay, the show covers rural updates, as well as regularindustry-related interviews regarding business, weather, politics andmore.When is it?• Farming Show – 12-1pm Weekdays• Farming Show Reloaded – 5-6am Weekdays• Best of Farming Show – Saturday 6-7am• Farmingshow.com
Who Is On John Key (Prime Minister) Bruce Wills (President of Federated Farmers NZ) Sir Henry van der Heyden (Chairman of Fonterra) Daniel Corbett (Metservice Weather Ambassador) Ken Ring (The "Moon Man) Sir Brian Lochore / Sir Colin Meads/ Dick Tayler/Andrew Hore (Farming Ambassadors) Chris Russell (Australian Correspondent) Don Carson (Rural Broadcaster) Barry Soper(Political Editor) Bill English (Deputy PM & Minister of Finance) David Shearer (Leader of the Opposition) David Carter (Minister of Agriculture) / Damien O’Connor (Labour Agriculture Spokesman) Mike Peterson (Beef and Lamb NZ) Jacqueline Rowarth (Professor of Agriculture) Jim Hopkins (Rural Raconteur) Elle Ludemann / Kate Taylor (Rural Bloggers) Tony Alexander / Cameron Bagrie (Economists)
Rural Sector and RadioFarmers listen to the radio at the breakfast table,in the milking and farming sheds,in the Ute, on the drive to and from town and at social events.They listen to music, they listen to news. They are easily reached by radio.
Talking to the right people All Radio Stations The Farming Show
Insights• Agriculture is responsible for 60-70% of NZ export income.• The NZ dairy industry is now a $12 billion business and growing.• New Zealand has 126,000 people employed in the rural sector, or 11.8% of the entire workforce.• Internet and mobile browsing usage is on the rise in the rural market with over 37% being moderate-heavy internet users• Radio maintains one of the strongest media presences in the rural market - 67% are medium or bigger radio listeners
The Farming Show Broadcast MarketsNorthland 729AMAuckland 1332AMWaikato 792AMBay of Plenty 1521AMRotorua 1350AMTokoroa 1413AMGisborne 945AMTaupo 90.4FMHawke’s Bay 1125AMTaranaki 774AMWanganui 1062AMManawatu 1089AMWairarapa 846AM & 91.9FMWellington 1503AM and 93.7FMNelson 549AMMarlborough 98.5FMWest Coast 89.9FMCanterbury 1503AMMid Canterbury 702AM & 873AMSouth Canterbury 1494AMNorth Otago 1395AMOtago 693AMCentral Otago 89.6, 90.6 & 95.1FMWest & South Otago 91.3FMSouthland 94.8FM & 558AM
Rural Sector and the InternetFarmers are now more than ever using technology and the internetWhether it is to help increase profitability, through searching for information onproducts before they buyTo help with complianceOr just to increase knowledge