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The Farming Show

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The Farming Show is NZ's foremost authoritative daily Farming Show host by Jaime MacKay.

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The Farming Show

  1. 1. The Farming ShowThe country’s longest-running (18 years) dedicated daily Farming radioprogrammeHosted by Jamie Mackay, the show covers rural updates, as well as regularindustry-related interviews regarding business, weather, politics andmore.When is it?• Farming Show – 12-1pm Weekdays• Farming Show Reloaded – 5-6am Weekdays• Best of Farming Show – Saturday 6-7am• Farmingshow.com
  2. 2. Who Is On John Key (Prime Minister) Bruce Wills (President of Federated Farmers NZ) Sir Henry van der Heyden (Chairman of Fonterra) Daniel Corbett (Metservice Weather Ambassador) Ken Ring (The "Moon Man) Sir Brian Lochore / Sir Colin Meads/ Dick Tayler/Andrew Hore (Farming Ambassadors) Chris Russell (Australian Correspondent) Don Carson (Rural Broadcaster) Barry Soper(Political Editor) Bill English (Deputy PM & Minister of Finance) David Shearer (Leader of the Opposition) David Carter (Minister of Agriculture) / Damien O’Connor (Labour Agriculture Spokesman) Mike Peterson (Beef and Lamb NZ) Jacqueline Rowarth (Professor of Agriculture) Jim Hopkins (Rural Raconteur) Elle Ludemann / Kate Taylor (Rural Bloggers) Tony Alexander / Cameron Bagrie (Economists)
  3. 3. Rural Sector and RadioFarmers listen to the radio at the breakfast table,in the milking and farming sheds,in the Ute, on the drive to and from town and at social events.They listen to music, they listen to news. They are easily reached by radio.
  4. 4. Talking to the right people All Radio Stations The Farming Show
  5. 5. Insights• Agriculture is responsible for 60-70% of NZ export income.• The NZ dairy industry is now a $12 billion business and growing.• New Zealand has 126,000 people employed in the rural sector, or 11.8% of the entire workforce.• Internet and mobile browsing usage is on the rise in the rural market with over 37% being moderate-heavy internet users• Radio maintains one of the strongest media presences in the rural market - 67% are medium or bigger radio listeners
  6. 6. The Farming Show Broadcast MarketsNorthland 729AMAuckland 1332AMWaikato 792AMBay of Plenty 1521AMRotorua 1350AMTokoroa 1413AMGisborne 945AMTaupo 90.4FMHawke’s Bay 1125AMTaranaki 774AMWanganui 1062AMManawatu 1089AMWairarapa 846AM & 91.9FMWellington 1503AM and 93.7FMNelson 549AMMarlborough 98.5FMWest Coast 89.9FMCanterbury 1503AMMid Canterbury 702AM & 873AMSouth Canterbury 1494AMNorth Otago 1395AMOtago 693AMCentral Otago 89.6, 90.6 & 95.1FMWest & South Otago 91.3FMSouthland 94.8FM & 558AM
  7. 7. Rural Sector and the InternetFarmers are now more than ever using technology and the internetWhether it is to help increase profitability, through searching for information onproducts before they buyTo help with complianceOr just to increase knowledge
  8. 8. www.farmingshow.com
  9. 9. Farming Show Facebook Page

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