Network Radio Breakfast Show Sponsorship. Target Demo, Baby Boomers.

2. Coast
Breakfast
Sponsorship
With
Brian Kelly

3. Coast
• Coast has been designed like no other radio station to deliver results for
your business. Coast is the #1 music station in Auckland, all people 10+.
• With over 272,100 listeners in 16 markets, Coast’s music defines the ‘feel
good’ baby boomer generation, providing them with the ultimate
‘emotional’ listening experience.
• Coast listeners are typically 40 – 65 years old, intelligent and opinionated
home owners who have reached their highest earning potential. Baby
Boomers have money, and like to enjoy it. Tap into this influential
consumer group through the real personalities and timeless artists on
Coast.
• Coast’s playlist of timeless music all the time, presented in a smooth
uncluttered radio environment, is just what this wealthy listener group
expects.

4. Coast Breakfast Sponsorship
• You could have the naming rights to the Coast Breakfast show with Brian
Kelly, broadcast in 16 markets, across New Zealand.
• Brian Kelly has been a familiar voice on New Zealand radio for more than
30 years. He is energetic, friendly, and passionate about the music on
Coast – music he grew up with.
• This is a breakfast show without the hype and endless chatter, and all the
classic, timeless music you can sing along to.
• Coast Breakfast runs from 6am – 10am Monday to Friday. There are 2
credits per hour (40 liners per week)
• Credits include a mutually agreed on 7 word positioning statement, plus
brand name.
• Coast is the #1 music station all people ten+ in Auckland, a position it’s
retained over the last four years.

5. Coast Promotional Value
Total value per month: $41,680.00 + GST*
 160 Credits @ $248.00 each
 Client logo and website link on the breakfast page at thecoast.net.nz @
$2000
Total investment per month: $4,000 + GST
An audio example is included with this proposal.
Sponsorship credit can be changed in discussion with Content Director no
more than twice a month.

6. Coast Breakfast Sponsorship Agreement
• Client:………………………………………………………………………………………………………….
• Address:………………………………………………………………………………………………………
• Contact:…………………………………………………………….……......................................
• Phone:…………………………………Fax:………………………………..
• Start date:……………………………End Date…………………………
• Account Number/Application Attached:…………………………….
• Existing commercial from:………………………………………………...
• Copy Brief Attached:………………………………………………………
• Account Manager:…………………………………………………………
• Client Authority:…………………………………………………………….
• Position:………………………………………….Date:………..................
• Normal Radio Network terms of trade and credit conditions apply.
• Copy changes only once every 3 months
• Account Manager ID:………

7. Coast Markets
• Reaches over 272,100 listeners per week
nationwide*
• Number one music radio station in Auckland all
people 10+ and number one radio station
nationwide all people 45-64 *
• 16 markets throughout New Zealand
* Based on T2 2012 survey results from Research
International