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As an indie author or publisher, you only have one change to make a big splash with your book launch. This presentation was first presented February 14, 2020 at the San Francisco Writers Conference. You'll learn how to leverage ebook preorders and presales to make your book launch as successful as possible. You'll also learn how to leverage the promise of ebook presales to grow your author mailing list 365 days a year, even if you don't have an upcoming release yet on preorder.