The second annual Smashwords MONEY MONEY MONEY presentation, featuring unpredented insight into how self-published ebooks perform in the marketplace. Authors and publishers can use the findings in this presentation to maximize the discoverability, desireability and sales of their ebooks. The presentation was given at the RT Booklovers convention in Kansas City on May 2, 2013. It analyzes an 11-month chunk of Smashwords sales data covering over 120,000 books, and aggregated across multiple Smashwords retailers (Apple iBookstore, Sony, Kobo, Barnes & Noble, Amazon, Diesel, Smashwords.com), to identify data-driven metrics that might reveal new viral catalysts that authors can put to work to make their books more available, discoverable and enjoyable to readers. By utilizing the right combination of viral catalysts, authors can maximize reader reader word-of-mouth. Some of the findings are eye-opening, and some are simply just silly. Learn more about viral catalysts and ebook publishing best practices by reading Mark Coker's SECRETS TO EBOOK PUBLISHING SUCCESS, available at most major ebook retailers. The first year's presentation from 2012 is also available here on Slideshare (fun to compare this year's results again the prior year).