This is the slide deck of a 5-hour comprehensive workshop on ebook self-publishing, presented by Mark Coker, founder of Smashwords. The live presentation occurred September 29, 2012 in Sacramento, CA. Learn how to publish an ebook, and how to reach more readers with your words. Topics covered include: trends in book publishing; the rise of ebooks; a comprehensive checklist to publish, price and distribute an ebook; how to make your ebook more discoverable; characteristics of an effective ebook cover image; how to price an ebook; how to leverage price for maximum platform building; why you want your books fully distributed to multiple retailers; the growth of the global ebook market; the ideal word count for an ebook (readers prefer longer ebooks!); and many more best practices.