SlideShare a Scribd company logo
1 of 8
Introduction to
Smashwords
Mark Coker
Founder
November 20, 2010
About Smashwords
• Launched May, 2008
• The world’s leading ebook publishing and
distribution platform
• Over 10,000 authors/publishers around the world
utilize Smashwords platform to publish and
distribute their original ebooks
• Authorized aggregator/distributor serving Apple
iBookstore, Barnes & Noble, Kobo, Sony, Diesel
• Mobile catalogs: Stanza, Aldiko (24,000 titles each)
• 85% net back to authors/publishers
How Smashwords Works
• Self serve platform
• Author/publisher uploads Word .doc, formatted to
Smashwords Style Guide
• Meatgrinder technology converts to 9 DRM-free formats
• SW reviews for inclusion in Premium Catalog, then
distributes to retailers
• Author/publisher controls channels and metadata
(data about the book, such as price, description,
title, etc.)
• Sophisticated back-end technology and processes
automate efficient ingestion and distribution of
ebooks and metadata updates
Indie ebooks published at
Smashwords
140
6,000
24,000
0
5000
10000
15000
20000
25000
2008 2009 2010 (Nov)
0
10000
20000
30000
40000
50000
60000
70000
80000
2008 2009 2010 2011
Projection for 2011
140
6,000
27,000
75,000 est.
What’s Next for Smashwords
• More books
• More authors
• More publishers
• More retailers
• Amazon and others in the works!
• Help our retailer partners improve speed, accuracy and
efficiency of ebook & metadata ingestion
• Help retailers profit from Smashwords ebooks, because
their success means success for our authors/publishers
• Continue to improve every facet of our business to
better serve authors, publishers, retailers and readers
• Many surprises planned
Partner with Smashwords
• How to publish an ebook, or partner with us:
http://
www.smashwords.com/about/how_to_publish_on_sm
• How to format an ebook:
http://www.smashwords.com/books/view/52
• How distribution works at Smashwords:
http://smashwords.com/distribution
• Frequently asked questions:
http://www.smashwords.com/about/supportfaq
• Connect with Mark Coker: Twitter
@markcoker or email first initial second initial
at you know where dot com
Help Spread the Word about
Smashwords
• Please help us spread the word about
Smashwords by sharing this
presentation with a friend. Thank you
for supporting indie ebook authors and
small indie publishers!
• Blog it
• Facebook it
• Tweet it
• Email it

More Related Content

More from Smashwords, Inc.

How Libraries Can Launch Community Publishing Initiatives with Self-Published...
How Libraries Can Launch Community Publishing Initiatives with Self-Published...How Libraries Can Launch Community Publishing Initiatives with Self-Published...
How Libraries Can Launch Community Publishing Initiatives with Self-Published...
Smashwords, Inc.
 

More from Smashwords, Inc. (11)

Smashwords Survey Helps Authors Sell more eBooks (Smashwords tutorial series,...
Smashwords Survey Helps Authors Sell more eBooks (Smashwords tutorial series,...Smashwords Survey Helps Authors Sell more eBooks (Smashwords tutorial series,...
Smashwords Survey Helps Authors Sell more eBooks (Smashwords tutorial series,...
 
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4) 10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)
10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)
 
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...
How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...
 
10 Trends Shaping the Future of Publishing
10 Trends Shaping the Future of Publishing10 Trends Shaping the Future of Publishing
10 Trends Shaping the Future of Publishing
 
How Libraries Can Launch Community Publishing Initiatives with Self-Published...
How Libraries Can Launch Community Publishing Initiatives with Self-Published...How Libraries Can Launch Community Publishing Initiatives with Self-Published...
How Libraries Can Launch Community Publishing Initiatives with Self-Published...
 
How to Reach More Readers with Self-Published Ebooks
How to Reach More Readers with Self-Published EbooksHow to Reach More Readers with Self-Published Ebooks
How to Reach More Readers with Self-Published Ebooks
 
The Future of Book Publishing
The Future of Book PublishingThe Future of Book Publishing
The Future of Book Publishing
 
How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers
How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More ReadersHow Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers
How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers
 
Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...
Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...
Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...
 
Five Big Trends that Will Rock the Future of Publishing
Five Big Trends that Will Rock the Future of PublishingFive Big Trends that Will Rock the Future of Publishing
Five Big Trends that Will Rock the Future of Publishing
 
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...
 

Introduction to Smashwords - Ebook Publishing and Distribution Made Easy

  • 2. About Smashwords • Launched May, 2008 • The world’s leading ebook publishing and distribution platform • Over 10,000 authors/publishers around the world utilize Smashwords platform to publish and distribute their original ebooks • Authorized aggregator/distributor serving Apple iBookstore, Barnes & Noble, Kobo, Sony, Diesel • Mobile catalogs: Stanza, Aldiko (24,000 titles each) • 85% net back to authors/publishers
  • 3. How Smashwords Works • Self serve platform • Author/publisher uploads Word .doc, formatted to Smashwords Style Guide • Meatgrinder technology converts to 9 DRM-free formats • SW reviews for inclusion in Premium Catalog, then distributes to retailers • Author/publisher controls channels and metadata (data about the book, such as price, description, title, etc.) • Sophisticated back-end technology and processes automate efficient ingestion and distribution of ebooks and metadata updates
  • 4. Indie ebooks published at Smashwords 140 6,000 24,000 0 5000 10000 15000 20000 25000 2008 2009 2010 (Nov)
  • 5. 0 10000 20000 30000 40000 50000 60000 70000 80000 2008 2009 2010 2011 Projection for 2011 140 6,000 27,000 75,000 est.
  • 6. What’s Next for Smashwords • More books • More authors • More publishers • More retailers • Amazon and others in the works! • Help our retailer partners improve speed, accuracy and efficiency of ebook & metadata ingestion • Help retailers profit from Smashwords ebooks, because their success means success for our authors/publishers • Continue to improve every facet of our business to better serve authors, publishers, retailers and readers • Many surprises planned
  • 7. Partner with Smashwords • How to publish an ebook, or partner with us: http:// www.smashwords.com/about/how_to_publish_on_sm • How to format an ebook: http://www.smashwords.com/books/view/52 • How distribution works at Smashwords: http://smashwords.com/distribution • Frequently asked questions: http://www.smashwords.com/about/supportfaq • Connect with Mark Coker: Twitter @markcoker or email first initial second initial at you know where dot com
  • 8. Help Spread the Word about Smashwords • Please help us spread the word about Smashwords by sharing this presentation with a friend. Thank you for supporting indie ebook authors and small indie publishers! • Blog it • Facebook it • Tweet it • Email it