How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer Publishing Institute)
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This presentation was given by Mark Coker of Smashwords on July 9, 2010 at NYU's Summer Publishing Institute. It examines how indie ebooks will transform the future of book publishing.
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How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer Publishing Institute)
- 2. My background (and biases)
- 4. Indie ebooks published at Smashwords * projected, based on 7/10 runrate 140 6,000 15,000 (July) 50,000 6,700 90 2,700 20,000
- 5. A RECKLESSLY BRIEF HISTORY OF PUBLISHING
- 6. In the beginning… … there were no words
- 7. … and then Words were invented
- 8. … and then monastic scribes became the first mass production printing presses
- 9. … and then monks added illumination
- 10. … and then Gutenberg did moveable type
- 11. … which allowed commercial publishers to develop large mass market businesses
- 12. PUBLISHERS WERE HAPPY FOR MANY DECADES BECAUSE THEY CONTROLLED THE MEANS OF BOOK PRODUCTION AND OF DISTRIBUTION
- 13. BUT THEN THE INTERNET HAPPENED
- 17. AND INDIE PROPONENTS CHEERED, “INTERNET + CHEAP & EASY PUBLISHING + DEMOCRATIZED DISTRIBUTION = PUBLISHING BLISS FOR ALL”
- 18. AND PUBLISHERS RESPONDED, “IT’S OKAY, BECAUSE WE’RE SUPER FABULOUS”
- 20. AND THEN PUBLISHERS ADDED, “BESIDES, SELF-PUBBED VANITY CR*P DOESN’T SELL”
- 23. CHAPTER 2 It’s tough being a publisher ooh, pretty!
- 25. … and shoulder big expenses
- 28. When publishers act less like publishers, authors start questioning why they need a publisher
- 29. Against this backdrop, publishers are ill-prepared to cope with big macro trends on horizon
- 30. BIG TRENDS THAT WILL RESHAPE PUBLISHING
- 31. TREND: Bookselling moving to the Web
- 33. Percentage of book purchases made online vs B&M, P- and E- Brick & Mortar Web Today?
- 34. TREND: Ebooks to overtake print
- 35. Ebooks to overtake print? Print books Ebooks Today?
- 37. Ebooks as percentage of overall trade book sales (U.S.) Source: Compiled by Smashwords from Association of American Publishers 2003-2009, 2010 represents annualized January 2010 results reported by AAP/IDPF
- 38. TREND: Publishers compete with Authors
- 40. Number of books published indie vs. traditional Indie books Today? New trad. books
- 43. Content explosion Indie books Online alt content Today? Zombie books New trad. books
- 44. How Publishers can Succeed
- 50. Final words
- 52. Thank you for listening! Q&A Where to find Mark Coker: Web: www.smashwords.com Blog: blog.smashwords.com HuffPo: huffingtonpost.com/mark-coker Twitter: @ markcoker Email: first initial second initial at smashwords dot com