During a five-week period in 2014, 116 freshman high school students collaborated to professionally write, produce, publish, promote and sell an anthology of original poetry. At the start of the project, Mark Coker, one of the originators of the project, presented a one-hour talk introducing students to the project and the process of professional ebook publishing. The following week, he presented a talk on ebook publishing best practices (how to publish like a pro). These two presentations have been combined here into a single Slideshare deck. Educators seeking to incorporate ebook publishing into their classroom are invited to download these presentations and modify them for their own purposes.