We all know what Twitter and Facebook is, but now it is being used to increase your trade show display traffic. Here are some tips on how to use social media to drive visitors to your convention booth.
Why`s everyone using social
Allows you to broaden your horizon and communicate
to your target market around the world.
Promote your business’s name, products, and sales
You can hear what people are really saying about you
and your business
Can find more qualified leads
How can you get exposure at trade
shows via social media?
Use hash tags
Let everyone know what’s going on at your trade show
Help out your fellow exhibitors
Put it on YouTube
What are hash tags?
They are keywords on Twitter that have a # in front of
Every time someone searches for this keyword, a list of
tweeters using those keywords will show up
They will allow you to keep track of who’s talking
about you, your company, and your trade show booth
Here’s an example:
Effective hash tags to use…
The name of your trade show
Your company’s name
Keywords related to your business or the show
Let everyone know what’s going on
at your trade show display
Do you have any giveaways or drawings going on at
your booth? Let everyone know about it!
Tweet it, Facebook it, or talk about it on LinkedIn
This is a great way to increase the traffic coming to
Talk to other exhibitors
Your followers will see the conversation you are having
on Twitter or Facebook and will see what’s going on at
the big show.
Compliment other exhibitors on their trade show
booth, presentation, etc. They should return the favor.
This is a great way to intrigue people to stop by your
Don’t forget the camera!
Record a video from the event and put it on YouTube
For an example, check out this clip I found from the
CTIA trade show -
For more trade show tips…
Check out Smash Hit Displays’ Blog
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