Pre trade show marketing tips

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Pre trade show marketing tips

  1. 1. Pre-Trade Show Marketing Tips Kristin Hovde Smash Hit Displays
  2. 2. Why Promote Your Booth Before the Show? <ul><li>Increases traffic to trade show displays </li></ul><ul><li>Increase Brand Awareness </li></ul>
  3. 3. What You Need… <ul><li>An ample amount of time to promote your display systems prior to the event </li></ul><ul><li>Your current customers’ contact information </li></ul><ul><li>Direct mailers </li></ul><ul><li>A computer or smart phone </li></ul><ul><li>Promotional items </li></ul>
  4. 4. Give Yourself Enough Time <ul><li>A month prior to the convention is plenty of time to begin promoting your portable display . </li></ul><ul><li>This gives your target audience time to plan on attending the event. </li></ul>
  5. 5. Have a List of Your Customer’s Info <ul><li>Your loyal customers deserve to know about your trade show exhibit at the upcoming show, so send out direct mail pieces informing them of the event. </li></ul><ul><li>In this mailer, let them know they will get a free gift or special coupon only at your display booth. </li></ul>
  6. 6. A Computer or Smart Phone <ul><li>Before the show, post details of your booth display on your social media networks (Facebook, Twitter, etc.). </li></ul><ul><li>This is a great and inexpensive way to reach out to a larger audience. </li></ul><ul><li>Also, while you are at the event, continue posting pictures of yours and other trade show booths , blogs, and anything else you want your followers to know </li></ul>
  7. 7. Promotional Items <ul><li>It doesn’t have to be expensive, but the right trade show booth giveaways will cause attendees to remember you long after the show. </li></ul>
  8. 8. Any Other Questions? <ul><li>Give Smash Hit Displays a Call at (877) 215-5355 </li></ul><ul><li>Follow us on Twitter </li></ul><ul><li>Like us on Facebook </li></ul><ul><li>Connect with us on LinkedIn </li></ul>

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