Cutting costs


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Trade shows can be expensive, but there are ways to cut down on costs without cutting down on the impact you have at the event.

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Cutting costs

  1. 1. Ways to Cut Costs at Trade Shows Kristin Hovde Smash Hit Displays
  2. 2. Why are Trade Shows Important? <ul><li>Meet potential clients and vendors all under one roof </li></ul><ul><li>Promote new and upcoming products or services </li></ul><ul><li>If you’re a small business, this is the perfect way to get your foot in the door and make the public aware of your business </li></ul>
  3. 3. How to Cut Costs: <ul><li>Use smaller trade show booths </li></ul><ul><li>Don’t hire outside help </li></ul><ul><li>Upgrade your graphics </li></ul><ul><li>Rent a convention exhibit </li></ul>
  4. 4. Make a Small Display Work <ul><li>The right layout can make a tabletop pop up display stand out as much as a 20 foot booth exhibit. Organize your booth space by using: </li></ul><ul><ul><li>Literature Stands for all your brochures, business cards, etc. </li></ul></ul><ul><ul><li>Tables to display one or two products. </li></ul></ul>
  5. 5. Accessories to keep you organized… <ul><li>Literature Stands Counters Tablecloths </li></ul>
  6. 6. Make a Small Display Work (Continued) <ul><li>Clean, clutter-free graphics can make a small display system appear much larger: </li></ul><ul><ul><li>No more than a couple large photos of your products. </li></ul></ul><ul><ul><li>Short and sweet text that clearly explains what you do in as few words as possible. </li></ul></ul><ul><ul><li>The words should be large and simple enough to see from a distance. Avoid using “fancy font” because it can be difficult to read. Sans serif and Ariel are always great choices. </li></ul></ul>
  7. 7. Here’s an Example of Effective Trade Show Graphics
  8. 8. Don’t Hire Outside Help <ul><li>You’ll save a ton of money by having your employees or co-workers assist you instead of hiring a company to help. </li></ul><ul><li>Most trade show exhibits are built with the user in mind – quick and easy to assemble in under an hour. </li></ul>
  9. 9. Upgrade Your Graphics <ul><li>Purchasing new graphics costs a fraction of what an entirely new display would cost. </li></ul><ul><li>Use the same frame with entirely new graphics for a fresh look from one event to the next. </li></ul>
  10. 10. Rent a Convention Exhibit <ul><li>Exhibit rentals cost much less than new exhibits and are ideal if: </li></ul><ul><ul><li>You only plan on participating in a couple shows </li></ul></ul><ul><ul><li>Want to test out a trade show booth before purchasing it </li></ul></ul><ul><ul><li>Want a quality, high-end display system but can’t afford one </li></ul></ul>
  11. 11. For more trade show tips and displays: <ul><li>Go to or give us a call at 877.215.5355 </li></ul>