Attractions to increase trade show booth traffic


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You spent months designing the perfect trade show display, but still aren’t getting enough traffic. There are ways of bringing in more interested visitors both inside and outside the venue.

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Attractions to increase trade show booth traffic

  1. 1. Attractions to Increase Trade Show Booth Traffic Kristin Hovde Smash Hit Displays
  2. 2. Keep in mind: <ul><li>40 percent of exhibitors use social media at trade shows (CEIR) </li></ul><ul><li>All attendees like to get free stuff </li></ul><ul><li>Your trade show displays need to get the attendee’s attention in 3 seconds before they move on to the next display system </li></ul><ul><li>The look of your display says a lot about your company </li></ul>
  3. 3. Trade Show Exhibit Attractions that Work <ul><li>Social media </li></ul><ul><li>Coffee and cookies </li></ul><ul><li>Games or presentations </li></ul><ul><li>Trade show flooring </li></ul><ul><li>Simple graphics </li></ul>
  4. 4. Why use Social Media <ul><li>You can reach a larger target audience </li></ul><ul><li>Promote your convention booth for little to no money </li></ul>
  5. 5. How to use Social Media <ul><li>On Twitter, use hash tags to follow conversations on specific topics or be easily found by other interested people. </li></ul><ul><li>Take videos of your convention exhibit and put it on YouTube to let others know what’s going on at your display. </li></ul><ul><li>Let your fans and followers know that they need to stop by your booth by a certain time if they want a free gift or discount – this sense of urgency will motivate them to drive to the event. </li></ul>
  6. 6. Why use Food and Drinks? <ul><li>They will be able to smell your display booth from across the show floor. </li></ul><ul><li>After hours spent walking from one booth to the next, attendees are going to enjoy a coffee and cookie break </li></ul>
  7. 7. Some Drink and Food Options to Use <ul><li>Freshly baked cookies </li></ul><ul><li>Coffee </li></ul><ul><li>Tea </li></ul><ul><li>Popcorn </li></ul><ul><li>Cotton candy </li></ul>
  8. 8. Why Have a Presentation <ul><li>Informs your audience of what your company has to offer. </li></ul><ul><li>If done correctly, attendees will have an increased interest in your products or services. </li></ul><ul><li>It will weed out the people who aren’t interested from the ones who want to become new customers. </li></ul>
  9. 9. Rules to Remember for Presentations <ul><li>Attendees have small attention spans, so keep it short (no more than 4 or 5 minutes). </li></ul><ul><li>Make it entertaining while relaying your information. </li></ul><ul><li>Have a visual aid, such as a power point presentation to make the info easier to remember. </li></ul><ul><li>If your audience wants a copy of the presentation, offer to email them a copy of the power point presentation. </li></ul>
  10. 10. Why use Trade Show Flooring <ul><li>Event floors are normally hard concrete that can be painful to stand on for long periods of time. </li></ul><ul><li>Flooring offers extra padding, while still having a professional look. </li></ul>
  11. 11. Tips When Using Flooring <ul><li>Print your logo on it for a memorable, eye-catching look. </li></ul><ul><li>Use bold colors that will stand out while still complimenting the colors used in your trade show booth. </li></ul>
  12. 12. Why Trade Show Graphics are Important <ul><li>They are normally the first thing attendees will notice about your display system. </li></ul><ul><li>Graphics can either draw in a crowd or repel people from your booth if they aren’t done correctly. </li></ul>
  13. 13. How to Create Successful Graphics <ul><li>Keep it simple: one or two large photos and no more than two short sentences </li></ul><ul><li>The font should be large and easy to read (Arial is a popular font used). </li></ul><ul><li>Your logo and company’s contact information should be easy to see. </li></ul><ul><li>Attendees should be able to tell what your business does just by looking at the graphics. </li></ul>
  14. 14. Need More Trade Show Tips? <ul><li>Follow us on Twitter </li></ul><ul><li>“Like” us on Facebook </li></ul><ul><li>Check out Smash Hit Displays’ Blog </li></ul>