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Smart investing@your library®: Everyone Counts!, Sponsored by PLA, was presented at the ALA Annual Conf
The role of librarians as trusted navigators leading patrons to the most useful information is increasingly valuable. Smart investing @ your library® is building the capacity of public libraries and librarians to provide reliable, unbiased financial education and resources to those who need help. Librarians are building collections, delivering programs to people of all ages and economic circumstances and creating a national network of replicable service models. Using data to tell the story, reaching out and working with community partners, and integrating market research into program design are successful strategies that are building the foundation for a leadership role in financial education.
Speakers will share how they developed and implemented their marketing plans using both social media and traditional methods that include Facebook, print, radio, and word-of-mouth.
As a result of attending the session, attendees will:
Learn marketing strategies that attract new audiences
Meet financial literacy/library innovators
Know how to replicate financial literacy programs
Speakers: Liz Doucett, Curtis Memorial Library (ME); Sandy Dixon, State Library of Iowa (IA); Aubrey Carroll, Florence County Library System(SC); Jamie Ritter, Maine State Library(ME); Dwight McInvaill, Georgetown Public Library(SC)
Moderator: Bobbie Rudnick, Naperville Public Library(IL)