Social Commerce 101 - From Conversations to Sales

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An overview of social commerce
How the traditional purchase funnel has changed
The basic elements of your social commerce toolkit
How to use social commerce to generate prospects, convert buyers and harness brand advocates
Five things you can do today to kick start your social commerce efforts

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Social Commerce 101 - From Conversations to Sales

  1. 1. Social Commerce 101: From Conversations to Sales#soco101
  2. 2. What We’ll Cover• Social commerce: what is it?• The purchase funnel: then and now• Your social commerce toolkit• How to use social commerce to drive business and buzz• Five things you can do today#soco101
  3. 3. Digital Strategists by Day, Masked Avengers by Night Diane Walter John Cilli @walterama @cilli#soco101
  4. 4. #soco101
  5. 5. What is Social Commerce?#soco101
  6. 6. New truths for brands:• Talking at consumers is no longer an option• Must provide a forum for conversation• Authentic participation drives advocacy#soco101
  7. 7. #soco101
  8. 8. Mobile is Key:#soco101
  9. 9. #soco101
  10. 10. Mobile Aids Shopping:#soco101
  11. 11. People Trust People…Not Brands#soco101
  12. 12. Zero Moment of Truth:#soco101
  13. 13. #soco101
  14. 14. Media Ain’t What it Used to Be: Earned Earned Owned Paid Paid Owned 2009 2012#soco101
  15. 15. Old-School Purchase Funnel#soco101
  16. 16. You’ve Got to Earn it, Baby#soco101
  17. 17. Content and Social Marketing’s Impact#soco101
  18. 18. The Social Commerce Funnel PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS / ADVOCACY SOCIAL SHARING IN STORE TECHNOLOGY#soco101
  19. 19. Why Should You Care?• Sharing and recommendations drive sales• Socially engaged consumers spend more#soco101
  20. 20. The Basic Social Commerce Toolkit:• Product• Platforms• Participation#soco101
  21. 21. Case Study: NoseFrida the Snotsucker#soco101
  22. 22. Case Study: ModCloth#soco101
  23. 23. #soco101
  24. 24. Product PlatformsCase Study: Stitchagram Participation = EARNED MEDIA#soco101
  25. 25. ways to get started today#soco101
  26. 26. Listen#soco101
  27. 27. Strategize#soco101
  28. 28. Mobilize#soco101
  29. 29. Review-ize#soco101
  30. 30. Socialize#soco101
  31. 31. Questions?#soco101

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