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Minimum Spend No Minimum Spend Cost per Click Global average CPC = $.53 Cost per Impression $2.98 per 1,000 impressions So...
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Facebook Infographic

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For those who are interested in social media, here are some Facebook stats:

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Facebook Infographic

  1. 1. Minimum Spend No Minimum Spend Cost per Click Global average CPC = $.53 Cost per Impression $2.98 per 1,000 impressions Sources: Facebook Pew Internet - January 2015 Clicks to Website Website Conversions Page Likes Video Views Application Installs Application Engagement Local Awareness Event Responses Page Post Engagement Offer Claims Facebook ad products are offered by objective. Newsfeed Ad Products Single Image Carousel Video Geography Connections Lookalike Audiences Keyword Behaviors Demographic CustomAudience Interests Ad Products 66 Percent Female 77 Percent Male 84%18–29 y/o 60%50–64 y/o 45% 65+ y/o 79%30–49 y/o 71% High school education or less 75% Some college 68% Bachelor’s + Targeting Capabilities 1.4 Billion Active Users 890 Million Log on Daily 9 Percent of all digital ad spending occurs on Facebook daily Ad Pricing 75 Percentof users access via mobile Channel Demographics Percent of Online American Adults Facebook Platform at a Glance Income Level

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