Displays—Dull to Dazzling!

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Learn the absolute musts of great displays and how to add dazzle to your displays. Plus, discover ways to incorporate signage, technology and other elements into a display to truly engage your customers.

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Displays—Dull to Dazzling!

  1. 1. DISPLAYSDull to Dazzling! Presented by Susan Wagner Smart Retailer Magazine
  2. 2. www.smart-retailer.com/subscribe
  3. 3. The Goal of a Good DisplayHighlight ProductSet the Store’s Theme and ToneCatch Your Customers’ AttentionCreate an Interesting AtmosphereMake It Easy to Buy
  4. 4. A Good Display Needs…A Focal Point
  5. 5. A Good Display Needs…A Focal Point
  6. 6. A Good Display Needs…Height
  7. 7. A Good Display Needs…Height
  8. 8. A Good Display Needs…Height
  9. 9. A Good Display Needs…Movement
  10. 10. A Good Display Needs…Movement
  11. 11. A Good Display Needs…Movement
  12. 12. A Good Display Needs…A Theme
  13. 13. A Good Display Needs…A Theme
  14. 14. A Good Display Needs…Color
  15. 15. A Good Display Needs…White Space
  16. 16. NowAdd the Dazzle!
  17. 17. Add Dazzle With…InterestingBackdrops
  18. 18. Add Dazzle With…InterestingBackdrops
  19. 19. Add Dazzle With…InterestingBackdrops
  20. 20. Add Dazzle With…InterestingBackdrops
  21. 21. Add Dazzle With…Great Props
  22. 22. Add Dazzle With…Great Props
  23. 23. Add Dazzle With…Great Props
  24. 24. Add Dazzle With…Great PropsLighting
  25. 25. Add Dazzle With…Great PropsLighting
  26. 26. Add Dazzle With…Lighting
  27. 27. Add Dazzle With…Color
  28. 28. Add Dazzle With…Color
  29. 29. Add Dazzle With…Color
  30. 30. Add Dazzle With…Color
  31. 31. Add Dazzle With…Color
  32. 32. Add Dazzle With…Something Exciting
  33. 33. Add Dazzle With…Something Exciting
  34. 34. Add Dazzle With…Something Exciting
  35. 35. Add Dazzle With…Something Exciting
  36. 36. Add Dazzle With…Something Exciting
  37. 37. Take a Display Beyond with… SignageTo AnnounceProducts
  38. 38. Take a Display Beyond with… SignageTo IntroduceNew Products
  39. 39. Take a Display Beyond with… Signage To Speak Directly to Your Customers
  40. 40. Take a Display Beyond with… Signage To Speak Directly to Your Customers
  41. 41. Take a Display Beyond with… Signage Encourage Sales
  42. 42. Take a Display Beyond with… Signage Encourage Sales
  43. 43. Take a Display Beyond with… Signage To Tell What the Product Is
  44. 44. Take a Display Beyond with… Signage To Tell What the Product Is
  45. 45. Take a Display Beyond with… Signage To Show a Product’s Popularity
  46. 46. Take a Display Beyond with… Signage To Show a Product’s Popularity
  47. 47. Take a Display Beyond with… Signage To Provide Gift Ideas
  48. 48. Take a Display Beyond with… Signage To Entertain Your Customers
  49. 49. Take a Display Beyond with… Signage To Entertain Your Customers
  50. 50. Take a Display Beyond with… Signage To Entertain Your Customers
  51. 51. Take a Display Beyond with… QR CodesTo GiveCustomersMore Info
  52. 52. Take a Display Beyond with… QR Codes To Show How a Product Is Made
  53. 53. Take a Display Beyond with… QR Codes To Encourage People to Interact With You
  54. 54. Take a Display Beyond with… QR Codes To Give Selling or Decorating Tips
  55. 55. Take a Display Beyond with… QR Codes To Promote Specials
  56. 56. Take a Display Beyond with… QR Codes To Sell When You Can’t
  57. 57. Take a Display Beyond with… VideoTo HelpSell byProvidingMore Info
  58. 58. Take a Display Beyond with… Video To Help Sell by Demonstrating Other Options
  59. 59. Take a Display Beyond with… Video To Sell Custom Merchandise
  60. 60. Take a Display Beyond with… Special Displays To Highlight Certain Price Points
  61. 61. Take a Display Beyond with… Special Displays To Highlight Gifts to Go
  62. 62. Take a Display Beyond with… Special Displays To Showcase Local Products
  63. 63. Take a Display Beyond with… Special Displays To Give a Sense of Quality
  64. 64. Take a Display Beyond with… Special Displays To Promote Gift Certificates or Other Store Amenities
  65. 65. Take a Display Beyond with… Special Displays To Promote Gift Certificates or Other Store Amenities
  66. 66. Take a Display Beyond with… Special Displays To Highlight Gifts for Certain Customer Categories
  67. 67. Take a Display Beyond with… Special Displays To Promote Contests (and build your database)
  68. 68. Take a Display Beyond with… Demonstrations To Encourage Interaction with Your Employees
  69. 69. Take a Display Beyond with… Demonstrations To Encourage Interaction with Your Employees
  70. 70. Displays are the Powerhorse of Your Business Help Them Do Their Job!
  71. 71. www.smart-retailer.com/subscribewww.facebook.com/SmartRetailerMagazinewww.slideshare.net/Smart_Retailer

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